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Foot Locker Deepens Relationship with Adidas as Both Retailers Focus on Digital Offerings

Retail TouchPoints

The deepened relationship will combine new product development, exclusive Foot Locker positioning, increased product allocations, shared marketing spend and an elevated premium presence across Foot Locker’s entire portfolio of banners, with a focus on key cities and communities that the companies jointly serve.

Apparel 278
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After tamping down marketing spend, Rent the Runway brings on new chief marketing officer

Retail Dive

Natalie McGrath comes from Afterpay, with experience at apparel brands including Bandier, Coach, Alexander Wang and Net-A-Porter.

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How Sustainable Brands can Connect with the True Champions of Their Cause

Retail TouchPoints

Individuals don’t overestimate their need for children’s apparel — they either need children’s clothing so they make a purchase, or they don’t. So how can sustainable brands zero in on true climate champions and avoid wasting marketing spend on those that overestimate their personal environmental engagement? Not exactly.

Consumer 263
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4 Tips for Retail Businesses Hungry for Venture Capital Funding

Retail TouchPoints

We are most excited about brands and retailers in the apparel and grocery/food space that are leaning into sustainability to reduce waste in the supply chain through returns ,” said Lindsay Lightman, Principal at RevTech Ventures in an interview with Retail TouchPoints. Tip 3: Get your CAC and LTV in order.

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4 Tips for Retail Businesses Hungry for Venture Capital Funding

Retail TouchPoints

We are most excited about brands and retailers in the apparel and grocery/food space that are leaning into sustainability to reduce waste in the supply chain through returns ,” said Lindsay Lightman, Principal at RevTech Ventures in an interview with Retail TouchPoints. Tip 3: Get your CAC and LTV in order.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

Temu also operates as a manufacturer-to-consumer marketplace and offers a wide range of merchandise, from homewares to apparel. Following its rebranding and major marketing push in August 2022, Wish has pulled back significantly on its marketing spend to, as Liu put it, “focus on achieving target returns on our ad spend.

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Outdoor Venture’s director of brand & marketing on its RL2 debut in Singapore

Inside Retail

IR: How do you adapt your store layouts, product offerings, or marketing strategies for each new market? ST: The foundation and positioning of our retail concept stays the same across each market. Similarly, for product offerings in terms of colors and materials, each market bears uniqueness in consumer buying behavior.

Outdoor 130