Extended Back-to-School Season Spotlights Need for Tactical Markdowns
Retail TouchPoints
AUGUST 27, 2024
Additionally, shoppers are continuing to buy even after school has started to save on markdown items and stretch their budgets further. Consumers also are allocating more of their BTS budget to apparel and school supplies rather than pricey electronics, although belt-tightening is likely influencing decisions in multiple product categories.
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