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Fast fashion firms prepare for EU crackdown on waste mountain

Inside Retail

Fast fashion, or making and selling cheap clothes with a short lifespan, is “highly unsustainable”, the Commission said in July. Precise data on the growth of clothing waste is scarce but collection for recycling and reuse increased gradually in several European countries from around 2010, a 2021 EU report said.

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Secondhand Grew 15X Faster than New Apparel Sales in 2023, but ThredUp CEO Still Sees Ample ‘White Space’

Retail TouchPoints

But as ThredUp ’s 12th annual Resale Report shows, the need for a hard sell is over — consumers of all ages have clearly bought into the idea, with secondhand apparel sales growing 15X faster than the broader retail clothing sector in 2023. In the U.S. In the U.S.

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Vestiaire Collective’s fast-fashion ban: clever or counterproductive?

Inside Retail

Last November, international fashion resale platform Vestiare Collective shocked the apparel industry by banning the trade of ‘fast-fashion’ labels. Fast fashion has no value, and even less in resale. Dounia Wone, Vestiaire Collective’s chief impact officer.

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3 Ways Fashion Brands can Move Toward Sustainable Business Models

Retail TouchPoints

Consumers are also pushing for brands to step away from “fast fashion” trends and promote sustainability in both product development and manufacturing, making efforts to reduce or offset their carbon footprints. Fortunately, this has also provided a breeding ground for serious innovation and imagination.

Fashion 298
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Gen Z will rewrite the rules of Australian retail

Inside Retail

A notable gap is apparent, though, between values and actions, as many still shop frequently on fast-fashion platforms like Shein. Retailers will need to use AI and data analytics to tailor recommendations, promotions, and even product designs to individual preferences. Affordability also remains a critical factor.

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Why fashion brands are the target of so many greenwashing claims

Inside Retail

H&M even got a shellacking from activists for promoting its in-store recycling machines in a Nintendo game. This is probably because consumers are more interested in continuing to get technically superior and trendy clothes (and cheap ones in the case of fast fashion), than they are in environmental or social impacts.

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How retailers are tackling textile waste as Aussies overconsume

Inside Retail

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. This was highlighted by the Fashion Resale Report from online retailer Reluv and Monash University. Consumer behaviours will also inevitably change.