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Popular categories for an unplanned purchase include food and groceries, household goods, and apparel, according to Slickdeals. You can promote products that can stop that pain from happening again, or otherwise solve the challenge your consumers are facing. 2: Cross-merchandising. What is cross-merchandising?
That means rearranging the category to promote the new product. For example, in the grocery and apparel sectors, resets usually happen quarterly to ensure new seasonal products get greater prominence on shelves. Consider Cross-Merchandising Opportunities. Promote the items as a whole outfit, or at least as a combination.
Window displays are endlessly flexible and can be used in many different ways to convey valuable messaging about new products and promotions. Mannequins are a staple of nearly every apparel retail store and for good reason. And for the non-apparel retailers: How can you use mannequins to play with your customers’ expectations?
Window displays are endlessly flexible and can be used in many different ways to convey valuable messaging about new products and promotions. Mannequins are a staple of nearly every apparel retail store and for good reason. And for the non-apparel retailers: How can you use mannequins to play with your customers’ expectations?
To get shoppers who may have stopped in for an apparel item interesting in adding a toy or gift to their purchase, Banta again focused on price point. She also boosts interest in toys by promoting on Instagram and Facebook, which Banta cited as her main source of advertising. We always cross-merchandise everything.
These small fixtures – we like stacking tables – are used to stop shoppers by offering new and exciting merchandise that is irresistible. Load your Speed Bump displays with gift ideas and pre-wrapped gifts, and cross-merchandise whenever you can. Why just sell a single item when you can sell two or three?
We’re talking Non-Stop Traffic-Building, Profit-Producing, Attention-Grabbing, Sales-Generating, Competition-Miffing, Customer-Winning Retail Events and Promotions™ like our Guys Night Out, The 12 Days of Christmas, 50% Off Coupon Event, the previously mentioned Create Your Own Coupon Sale and Cash Register Receipt Auction.
Understanding things like pricing, of course, we talked about blocking and all that a bit and then promotions and discounts all those types of things. “Have you done cross-merchandising surveys with Wiser to quantify the most effective categories to partner by category?” How are the competitors? ” Tom: Yes.
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