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Most brands and retailers have some degree of visual merchandising already. But if you’re looking to improve yours, how can you start applying different merchandising techniques to your point-of-sale locations? In this section, we’ll consider a few types of visual merchandising and how they can be used. Mannequins.
It’s simpler for them to keep their heads down and quickly locate the product they came in for. The purpose of visual merchandising is to draw in and engage customers, so that they might make purchases. Most brands and retailers have some degree of visual merchandising already. Find Opportunities to Cross-Merchandise.
To get shoppers who may have stopped in for an apparel item interesting in adding a toy or gift to their purchase, Banta again focused on price point. The nipple balm I keep over by the kids’ clothes, and I cross-merchandise them between our maternity clothing side and children’s clothing.”.
Banana Republic recently added art and home furnishings to its merchandise mix with a new division called BR Home. This store in New Yorks SoHo neighborhood mixes home dcor and ready to wear in the same location. This apparel and accessories wall is also at Sendiks Food Market. And thats important.
She also participates in an annual Vintage Shop Hop, a self-guided road trip to vintage shops, antique stores and boutiques, all located within driving distance of her store. When your store is located in a house each room has its own decompression zone and each room needs its own speed bump display. She buys to standout.
Place carts and baskets in key locations throughout the sales floor, not just near the door. These small fixtures – we like stacking tables – are used to stop shoppers by offering new and exciting merchandise that is irresistible. Spinner racks located near the cash wrap work, too. Add a sign recommending gift cards.
The word “eclectic” has been used to describe all sorts of things but perhaps its best use is to describe Leon & Lulu , Mary Liz Curtin’s wonderfully kinetic store located in Clawson, Michigan. Located in the adjacent former Clawson movie theater, the building was a derelict mess. Everything had to be renovated and restored.
These things start outside of your front door – sometimes even in the parking lot if your store is free-standing or located in a strip center – and continue throughout the sales floor. Located center stage, speed bumps slow shoppers down and set the tone for what they can expect to find as they browse the sales floor. Tell a story.
Place carts and baskets in key locations throughout the sales floor, not just near the door. These small fixtures – we like stacking tables – are used to stop shoppers by offering new and exciting merchandise that is irresistible. Spinner racks located near the cash wrap work, too. Add a sign recommending gift cards.
While some retail locations are shutting down, others are surviving. It might be available, but is the correct display in the correct location in the correct number of stores that’s been agreed upon? Location and inventory first and foremost. We can control to some extent location and inventory. Others are thriving.
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