Remove Apparel Remove Consumer Remove Social Commerce
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Social Commerce: Why Content Matters in Modern Commerce

Retail TouchPoints

Today’s landscape is vastly different because consumers demand a more curated experience wherever and whenever they shop. Enter social commerce. What is Social Commerce? The Explosion of Social Commerce. So to drive revenue on social commerce, brands need to get noticed.

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RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping

Retail TouchPoints

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

Retail TouchPoints

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible from one app to another and each platform fighting to keep up — both with consumers’ expectations and each other. Meta Showcases Social Commerce Successes.

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Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth

Retail TouchPoints

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Brand Content is a Key Driver in Inspiring Social Purchases.

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Why Brands Need to Get (More) Serious About Battling Counterfeit Products

Retail TouchPoints

John Ferdinand, who heads the anti-counterfeiting team at intellectual property (IP) management firm Marks & Clerk , said that in the European Union (EU) alone, the apparel industry loses approximately 12 billion ( $12.48 Difficult, but not impossible.

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Gen Z will rewrite the rules of Australian retail

Inside Retail

Social commerce will dominate By 2029, social commerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases. Invest in shoppable content and seamless checkout features within social media platforms.