Remove Apparel Remove Consumer Remove Cross Merchandising
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6 Ways to Increase Impulse Buys: Online and In-Store

Wiser

consumers spend an average of $276 per month on impulse buys. Popular categories for an unplanned purchase include food and groceries, household goods, and apparel, according to Slickdeals. You can promote products that can stop that pain from happening again, or otherwise solve the challenge your consumers are facing.

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2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation)

VMS

Unique amenities and experiential moments compose the space, inspiring consumers to engage with others and the products as they shop.”. Offering signature merchandise categories – for him, her, family, and home – the store has something for everyone with carefully choreographed cross merchandising to create a lifestyle destination.”.

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[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

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What is a Category Reset

Wiser

Even if performance isn’t an issue, category resets can follow a natural cycle based on category seasonality or changing consumer tastes. Either way, if you aren’t constantly refreshing your categories based on consumer behavior and sales data, you will fall behind. Consumers have more ability to research and compare prices than ever.

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What is Visual Merchandising?

Wiser

Visual merchandising is a powerful way to cut through the noise. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. it’s easy for consumers to overlook most of them. Mannequins are a staple of nearly every apparel retail store and for good reason. Mannequins.

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What is Visual Merchandising?

Wiser

Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising. Visual merchandising is a powerful way to cut through the noise. Find Opportunities to Cross-Merchandise.

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How to Move Shoppers Toward Your Displays

Retail Adventures

We cant lose sight that the purpose of visual merchandising is to attract shoppers; catch their eye and move them toward product. Lets take a look at some good examples: Research shows that 85% of consumers buy based on color thats a sizable number of shoppers. This apparel and accessories wall is also at Sendiks Food Market.