Wiser

OCTOBER 26, 2021

Popular categories for an unplanned purchase include food and groceries, household goods, and apparel, according to Slickdeals. You have to understand the psychology behind impulse buying before you can capitalize on this behavior at your stores. 2: Cross-merchandising. What is cross-merchandising?

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SGN Magazine

MAY 3, 2021

At Cookie Pot Children’s Boutique, in Gladstone, Ore., To get shoppers who may have stopped in for an apparel item interesting in adding a toy or gift to their purchase, Banta again focused on price point. We also offered at-home Santa and Easter Bunny visits, where the characters brought gifts.

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Wiser

MAY 14, 2020

Visual merchandising is a powerful way to cut through the noise. When there are so many products shouting “Look at me!”, For the visual merchandiser, the job is very much a matter of starting with the architecture of the entire retail space, whether it’s a store, a website, or a mobile app. Mannequins. Tell a Story.

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Wiser

DECEMBER 8, 2020

For example, in the grocery and apparel sectors, resets usually happen quarterly to ensure new seasonal products get greater prominence on shelves. Electronics and appliances may happen at a much lower frequency, as those products tend to have less seasonality outside of holiday promotions. Consider Cross-Merchandising Opportunities.

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Wiser

OCTOBER 2, 2020

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

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Wiser

SEPTEMBER 12, 2022

Visual merchandising is a powerful way to cut through the noise. When there are so many products shouting “Look at me!”, Visual merchandising lives at the top of this funnel. Mannequins are a staple of nearly every apparel retail store and for good reason. Find Opportunities to Cross-Merchandise.

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Retail Adventures

MARCH 7, 2025

Almost 35 years ago, at the start of our Retail Adventures together, we began taking photos of the giant characters wed find outside of stores. We cant lose sight that the purpose of visual merchandising is to attract shoppers; catch their eye and move them toward product. Dinosaurs, Paul Bunyans, elephants weve seen it all.

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