Retail TouchPoints

SEPTEMBER 21, 2022

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Recent advances in machine learning and AI are enabling brands to gain deeper insight into the visual preferences of consumer audiences.

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Retail TouchPoints

SEPTEMBER 3, 2021

The importance of making sure that the experience being advertised to your customers is consistent with what your customers actually experience when interacting with your brand cannot be overstated. Following are five different unity points where customer experience and marketing teams can come together to achieve business results.

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Marketing Customer Experience Visual Merchandising Advertising 306

Retail TouchPoints

MAY 31, 2023

And rather than simply using it for advertisements, brands and retailers can get more creative with the technology. Stop viewing digital signage solely as an advertising platform. Signage, since its inception, has been predominantly used as a form of advertising. Here are a handful of ideas to get you started: 1.

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Advertising Customer Experience Point of Sale Marketing 278

Retail TouchPoints

JULY 17, 2023

He created a TikTok to advertise his idea and made $40,000 in sales during the first month with just one style in one color. We were running full speed pretty quickly with their design team and their visual merchandising team.” It was pretty flawless.

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Location Visual Merchandising Store Operations Wholesale 237

Wiser

APRIL 26, 2022

A good merchandising strategy can do wonders for your business. Visual merchandising strategies like marketing displays in-store or online can draw in customers and increase foot-traffic. 4: Visual Merchandising. Visual merchandising is how you draw-in shoppers with the use of retail displays.

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Visual Merchandising Loss Prevention Customer Experience Promotions 146

Retail TouchPoints

OCTOBER 28, 2022

The campaign, which will include digital and social media advertising, will appear in out-of-home executions in New York City (including a Times Square billboard) and Chicago.

Advertising 306

Advertising Fashion Consumer Visual Merchandising 306

VMS

SEPTEMBER 29, 2021

“The damages to Macy’s customer goodwill, image, reputation and brand should a prominent online retailer (especially Amazon) advertise on the billboard are impossible to calculate,” Macy’s said in the filing. The post Macy’s Goes to Court to Block Amazon Billboard appeared first on Visual Merchandising and Store Design.

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Visual Merchandising Advertising Department Stores Location 100

VMS

JANUARY 18, 2022

Walmart filed three applications under “Walmart Connect” – its digital advertising arm – for a financial exchange for virtual currency and advertising. The post Walmart to Create Its Own Cryptocurrency appeared first on Visual Merchandising and Store Design.

Visual Merchandising 98

Visual Merchandising Sporting Goods Advertising Planning 98

Retail TouchPoints

JULY 1, 2024

They also have the ability to invest more heavily in advertising, influencer marketing and online advertising, thereby winning a broader audience. Yet, when both sides come together, it’s often half-heartedly.

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Advertising Shipping Marketing Visual Merchandising 278

Retail TouchPoints

MARCH 16, 2023

“My advocacy to my team always has been that a lot of these things — 3D, VR, AR — are really cool, but they might die on the vine, and they’re not typically applicable to retailers right away except in small ways,” said Rohan Deuskar, Founder and CEO of the visual merchandising solution Stylitics in an interview with Retail TouchPoints.

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Merchant Services Visual Merchandising Advertising Management 321

VMS

MAY 26, 2021

Retailers need to understand and realize that their windows are a cost-effective form of advertising. Once in the store, an excellent layout with good product merchandising is a must. Visual merchandising is a retail concept that focuses on enhancing the aesthetic appeal of a product or store to attract customers and increase sales.

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Visual Merchandising Advertising Shopping Promotions 98

Retail TouchPoints

FEBRUARY 23, 2022

Retail customers are primed for more than the typical “glamour shots” that architects and advertisers favor, and they are drawn to imagery with a more emotional, personal feel. The glossy flash-lit studio style of typical advertising photography stands in contrast to most amateur snapshot photography produced on mobile phones today.

Advertising 264

Advertising Outdoor Marketing Promotions 264

VMS

JANUARY 18, 2022

Walmart filed three applications under “Walmart Connect” – its digital advertising arm – for a financial exchange for virtual currency and advertising. The post Walmart Eyes Metaverse, Cryptocurrency appeared first on Visual Merchandising and Store Design.

Visual Merchandising 89

Visual Merchandising Sporting Goods Advertising Planning 89

VMS

JANUARY 20, 2022

The post Walgreens CMO Departs After Two Years appeared first on Visual Merchandising and Store Design. Walgreens has not disclosed who will fill the open position.

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Visual Merchandising Advertising Marketing 92

VMS

DECEMBER 16, 2021

Many retailers have stepped up and are pushing the boundaries in terms of window concepts and in-store visual merchandising. It’s keeping customers aware of all that is new in merchandise while piquing their interest in stores that are creating retail theater in their windows. Every inch of your store costs your business money.

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Visual Merchandising Department Stores Advertising Returns 78

VMS

OCTOBER 29, 2021

If you’re interested in advertising with VMSD , please contact Murray Kasmenn at murray.kasmenn@smartworkmedia.com. The post VMSD Accepting ‘Look Book’ Submissions appeared first on Visual Merchandising and Store Design. The deadline is November 5. Look Book is a FREE editorial opportunity.

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Visual Merchandising Advertising ATS 82

VMS

AUGUST 5, 2021

Advertisement. The post As Masks Return, Retailers Ask for Respect appeared first on Visual Merchandising and Store Design. That raises the possibility that major retailers could bring back mask requirements, though they have not done so yet. Among RILA’s members are Target, Walmart, Petco and PetSmart.

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Returns Visual Merchandising Advertising 98

Retail TouchPoints

AUGUST 26, 2024

Heroes & Villains also used a rich combination of its owned and paid channels, such as email and text marketing and digital advertising, to bring consumers to a dedicated landing page specific to the collection. The brand even tapped influencers to drum up buzz.

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ATS Marketing Accessories Consumer 257

Wiser

AUGUST 17, 2018

For example, if you’re trying to promote backpacks, the target audience for your promotion would generally be students, meaning you would try to advertise on platforms that students frequent. Advertise on Multiple Channels. There are many different platforms available for you to advertise your BOGO promotion on. Create Urgency.

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Advertising Promotions Visual Merchandising Store Layout 112

Retail Focus

SEPTEMBER 20, 2024

In addition, we can add graphics to our vehicles and use them as mobile advertising while out on the road.” “We can also produce sashes that stretch across the bottom of the mattress and tell the consumer all the benefits of each mattress. Communicating this information to customers is crucial.”

Visual Merchandising 147

Visual Merchandising Outdoor Shopping Promotions 147

Retail TouchPoints

APRIL 3, 2024

Certain demographics may be more or less receptive to different types of images or advertisements. Other important factors to consider include the age and preferences of your customers. Determining what kind of content you want to share will help you figure out an appropriate frequency for updates.

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Promotions Customer Experience Point of Sale Accessories 279

Retail TouchPoints

MARCH 20, 2024

That’s free advertising.” “It also is a way to bring in new customers that may feel intimidated to go into a big store. They may see something that looks like a fun social media moment , then they get to interact with it and then they spread it on social media, too.

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Specialty Retailers Department Stores Consumer Advertising 278

Retail TouchPoints

AUGUST 28, 2023

McFarland began her career as a marketing professional and has expertise in mobile advertising, add-to-list solutions and how to reach consumers in the ever-changing ad space. Molly McFarland, Co-founder and Chief Revenue Officer of AdAdapted , offers a unique perspective on being a woman in the tech startup world.

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Checkout Consumer Advertising Shopping 240

Retail TouchPoints

JULY 10, 2024

In this way, store design borrows from the tested advertising strategy of positioning a product as an aspect of a desired identity, like Jeep commercials that connect with viewers who see themselves as rugged outdoorsy types. This modest we-were-there experience has been re-created and shared many times over on various social channels.

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Point of Sale Location Consumer Customer Experience 261

Retail Focus

JUNE 22, 2023

How to meet the display needs of massive product volume and varied VM(Visual Merchandising) tool combinations? The flipping advertising board behind the service desk regularly flips to change images, adding fun features to the queuing process.

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Visual Merchandising Outdoor Shopping Fulfillment 147

VMS

JANUARY 17, 2023

L Frank Baum (who would go on to author “ The Wonderful Wizard of Oz ” just a few years later) was editing the first edition of The Show Window, a trade publication dedicated to the art of window dressing, store design and visual merchandising. Advertisement Here’s to another 125!

Visual Merchandising 78

Visual Merchandising Sporting Goods Advertising Location 78

VMS

NOVEMBER 29, 2021

Advertisement. Advertisement. The post Filson Brings a Barn to Manhattan for Newest Flagship appeared first on Visual Merchandising and Store Design. Using this salvaged material, we conceived of a post-and-beam ‘barn interior’ that we constructed inside the store’s double-height main space.”. Wallcoverings/Materials.

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Visual Merchandising Specialty Retailers Advertising Outdoor 94

Retail Gazette

JANUARY 28, 2025

Its longevity has even been mocked on social media by multiple accounts, including former Twitter parody account @WHS_Carpet which regularly posted pictures of its messy stores and confusing visual merchandising. The retailer also trailed a mini-rebrand at the tail end of 2023 across 10 of its stores, renaming the branches to WHS.

Accounting 59

Accounting Visual Merchandising Accessories Management 59

Retail Focus

MARCH 28, 2023

They relied on advertising, word of mouth and their own product experience in making purchasing decisions. Retailers use different strategies to influence customer behaviour, such as product placement, advertising, and pricing strategies. Clients would go to different stores to compare prices and products prior to making a purchase.

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Payment Services Visual Merchandising Advertising Consumer 162

VMS

JUNE 24, 2021

This will translate to almost every facet of the company, including its supply chain, how goods and services are delivered to stores and advertising. The post Best Buy Vows to Invest in BIPOC Businesses appeared first on Visual Merchandising and Store Design. Best Buy (Minneapolis) is planning to spend at least $1.2

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Visual Merchandising Advertising Planning ATS 71

VMS

APRIL 7, 2021

Nominated by their peers, these multidisciplinary designers, architects and visual merchandisers have demonstrated a dedication to design excellence as well as a commitment to advance the customer experience at retail in ways we are only beginning to imagine. Advertisement. Advertisement. Advertisement.

Visual Merchandising 98

Visual Merchandising Advertising Department Stores Space Planning 98

VMS

SEPTEMBER 30, 2021

Advertisement. Advertisement. Advertisement. The post Target Named 2021 VMSD/Peter Glen Retailer of the Year appeared first on Visual Merchandising and Store Design. That retailer is Target.”. We also added touchless restroom fixtures and hand sanitizing stations.”. PHOTO GALLERY (9 IMAGES). Courtesy of Target.

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Beauty and Health Advertising Visual Merchandising Checkout 98

Retail TouchPoints

NOVEMBER 20, 2023

Additionally, because we spend a lot on online advertising, having stores helps amortize that expenditure. [With stores we also can provide] a really good customer and brand experience: NPS scores for in-store customers are anywhere from 10 to 30 points higher [than for other channels].

Apparel 240

Apparel Marketing Returns Advertising 240

VMS

JUNE 22, 2021

Reporting to Scott Murphy, Inspire Brand’s head of beverage and snack division as well as President of Dunkin’, Acevedo will lead field marketing as well as digital marketing and product advertising and innovation. The post Dunkin’ Names New CMO appeared first on Visual Merchandising and Store Design.

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Visual Merchandising Advertising Marketing Management 65

VMS

SEPTEMBER 30, 2021

Advertisement. The post New Trends in Restaurant Design Cater to Diners’ Needs appeared first on Visual Merchandising and Store Design. “We wanted customers to experience scenes they could not experience in normal life,” says Qianyi Lin, Co-founder and Chief Designer, Various Associates (Shenzhen, China). Courtesy of ATLATL.

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Outdoor Visual Merchandising Advertising ATS 99

Retail Focus

DECEMBER 12, 2023

Building Emotional Connections In a world saturated with advertising noise, the significance of fostering emotional connections between brands and consumers cannot be overstated. Christmas windows, with their artful displays and thematic storytelling, serve as powerful emotional touchpoints.

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Consumer Department Stores Promotions Returns 264

CJ Retail Solutions

AUGUST 8, 2024

One key retail tactic that has a big impact on consumer behavior and purchase decisions is visual merchandising. In order to create a visually appealing and engaging shopping environment, products must be presented strategically. Moreover, visual merchandising conveys brand identity and produces a unique shopping experience.

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Visual Merchandising Merchant Services Promotions Consumer 52