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This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. As CPG brands continue to ramp up advertising spend, they should reconsider their media mix to align with a phygital strategy. She holds a B.S.
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George has extensive experience and background in telecommunications, media and corporate finance. His departure bookends a turbulent time for the company whose founder Tony Nash was ousted in a boardroom stoush which eventually led to the resignations of most of the board’s directors over several months.
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People spend a ton of time on YouTube, which means more advertisers are attracted to the platform. But besides your own data, it’s often helpful to compare your metrics to benchmarks of other advertisers. But besides your own data, it’s often helpful to compare your metrics to benchmarks of other advertisers. Telecommunications.
These technologies are extensively utilised in several sectors, including retail, commerce, telecommunications, hospitality, and travel. Final Thoughts Many customers have a sense of being inundated with constant advertisements and an abundance of apparently boundless options.
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