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When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal over another brand? It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others.
Supermarket retailer Giant Eagle will leverage the end-to-end platform from Grocery TV to scale up its Leap retail media network (RMN), activating rich, relevant content on in-store TVs at nearly 200 stores across Pennsylvania, Ohio, West Virginia, Maryland and Indiana.
We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.
Supermarket chain Hy-Vee is continuing to build out its retail media network, RedMedia , through a new partnership with in-store retail media solution Grocery TV. In addition to brand advertising, Hy-Vee also will be able to manage its own in-store messaging through Grocery TV’s content management system.
RFMN is a retail media and ad tech company that specializes in providing solutions to independent grocers, mid- to large-scale chain supermarkets and convenience stores. This collaboration empowers local grocers to enhance their in-store advertising with real-time promotions and elevate engagement with customers and CPG partners.
It uses advertising inventory, including a retailers owned channels, such as online and in-store. In Australia, Coles and Woolies are the leaders in the space, offering suppliers a vast suite of options to target consumers email, web, social, and every sort of in-store advertising you can think of.
Image courtesy Lidl In partnership with advertising and design agency MONO , the grocer has developed a new look that is now on display across in-store signage, online videos, billboards and more. We’re putting the ‘super’ in supermarket (make that The Super-EST Market). in a statement. Buckle up, because Lidl U.S.
Chinese ecommerce giant JD.com has test launched a UK grocery supermarket website, called Joybuy. “With global annual turnover of in excess of $157bn last year- we are coming to the UK.
The 570 -store Midwestern supermarket retailer Hy-Vee will expand its partnership with Instacart by adopting the platforms Carrot Ads solution. This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands.
Dull advertising. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. billion annually.
Hy-Vee is the latest supermarket chain to get into the retail media game with Hy-Vee RedMedia , which is designed to be a full-scale retail media network that enables brands to connect with the retailer’s customer base across multiple platforms.
Trust leads to sales This shift towards wanting to be served ad content from already trusted brands calls for a greater cross-channel approach to shopper engagement, which means retailers should consider a blend of 1st party and 3rd party channels within their advertising strategies to deliver increased interaction, conversion and sales.
Amidst multiple inquiries into the price-setting practices of Australian supermarkets, Woolworths and Coles are seemingly leading with more specials and promotions than ever. Choice is looking for the real deal Supermarkets are where Australians feel cost-of-living pressures the most, and food inflation is far from a myth.
The main goal they are trying to achieve is tapping into their own wealth of first-party data to deliver targeted advertisements across online and in-store shopping. Take for example Stop & Shop, a popular supermarket chain in the Eastern U.S. But how are grocers actually bridging the online with the offline?
Australia’s leading supermarkets, Coles and Woolworths, delivered their third-quarter results to shareholders this week along with new consumer insights. The rise of consumer cross-shopping is top of mind for supermarkets as they strategise how to remain competitive. “We
The ACCC has alleged that the two supermarkets offered certain products at a regular price for at least 180 days before increasing the price of the product by at least 15 per cent for a relatively short period of time – later placing those products on their ‘Prices Dropped’ or ‘Down Down’ programs.
Supermarket chain Hy-Vee has invested heavily in its digital transformation over the last two years — and its latest adoption of digital shelf tags and post-purchase offers powered by its retail media network are designed to further improve the omnichannel grocery shopping experience. to further enrich its online media experience.
The UKs second-largest supermarket said it expects retail underlying operating profit for 2025/26 to come in at around 1bn slightly down from the 1.036bn it delivered in the year to March 1 and below analysts expectations of 1.08bn. increase in annual profit.
Tesco revealed it has installed its 1,800th in-store advertising screen, up from around 400 screens in March this year, as it ramps up its retail media arm. The supermarket can show animated content and visuals on the screens, which can be used to support in-store campaigns and product launches.
Co-op has said convenience retail media is up to four times more impactful than campaigns found in larger supermarkets. The study also assessed viewability and opportunities to see, indicating instances where advertisements could have been seen without direct focus.
Platform Zero, a digital platform that links supermarkets with small businesses as a means to deal with food waste and provide cost of living relief, has emerged as the winner of the 2023 Kickstarter Challenge organised by the Accelerator for Enterprising Women.
Instacart has made advertisements on YouTube shoppable for CPG companies, leveraging its first-party data about consumers to identify and reach high-intent shoppers and receive closed-loop measurement on their campaigns.
Iceland has updated its slogan “That’s why mums go to Iceland” to highlight that people other than mothers shop in the supermarket. Despite the updated strapline, the supermarket’s new adverts will continue its tradition of featuring famous mums, with its latest showing TV personality Josie Gibson. .
The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling bin. To combat this, along with the rising costs of printing, grocers are increasingly taking their circulars digital, placing them on their websites and apps. In the U.S.
Some UK supermarkets are “blatantly disregarding” rules aimed at tackling childhood obesity by placing restrictions on where products high in fat, salt or sugar (HFSS) can be placed. This shows that regulation can help make the healthy choice the easy choice for everyone,” she said. “It
The department will be responsible for all elements of the retailers retail media, including screens, online advertising and traditional PoS across Iceland and Food Warehouse. The supermarket chain has already rolled out digital screens in some of its newer format stores but has yet to introduce them to the majority of its store estate.
As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.
Discount supermarket Aldi is making a push into convenience with the opening this week of a Corner Store concept in North Sydney. The new store layout is designed to support smaller-basket, convenience-driven purchases, in contrast to the traditional big-box Aldi supermarket typically frequented by consumers for larger shopping trips.
Sainsburys has had its complaint against a Tesco ad, which claimed its Clubcard points are worth more than its rivals Nectar card points, rejected by the advertising watchdog. The supermarket added that it had since amended the advert to add further clarification.
Warm weather and household buying ahead of summer holidays accelerated sales growth at UK supermarkets this month, although Asda continued to struggle, fresh data shows. Sales at the supermarket fell 6.4% Across all supermarkets, visits to stores increased 2.7% and it lost 1.3 percentage points of market share over the year.
Supermarket chain Sainsbury’s is expanding its partnership with Nectar360 and Clear Channel UK by bringing its Sainsbury’s Live network to stores across the UK. The retailer plans to more than double the number of screens in its stores, from 320 to more than 800.
Gander, a new mobile app designed to help Australian shoppers and supermarkets tackle the issue of food waste, launched in Australia earlier this month. The issue isn’t just exacerbated by customers tossing their scraps, but from supermarkets rejecting oddly shaped fruits and vegetables as well.
Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,
Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.
Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. Trust issues Scammers are adopting new technology, such as artificial intelligence, and more elaborate methods to steal from online shoppers, with copycat sites and advertisements difficult to distinguish from the real deal.
Some shoppers are stocking up on Instacart and then running into their local supermarket for a fill-in trip. However, in an era of ad innovation, advertisers have to be prepared to fail upwards. Are online more of a weekly stock-up trip, and the trip to the store more for when they forgot eggs or need some specific ingredient?
Here are some examples covering the spectrum of diversification, from a continuist perspective to more disruptive cases: In July 2021, John Lewis revealed plans to become a private landlord by building 10,000 new homes over the next 10 years on land currently used as car parks and above Waitrose supermarkets across the UK.
Australian supermarket Woolworths has planned to phase out its 15 cent plastic bags in Western Australia by next month, ahead of the state’s incoming bag ban this July. The change will be communicated via signage, radio, print advertising and email alerts to raise awareness and encourage patrons to bring their own reusable bags.
“They are less likely to watch traditional TV (if at all), listen to radio stations or arguably see out-of-home advertising, due to the amount of time they spend engaged with the digital realm through screens,” he said. ” Thriving categories. ” Thriving categories. . ” Thriving categories.
Nowhere is this more evident than in Australian supermarkets where – following international trends – the deployment of digital screens is driving significant increases in sales of participating brands. For example, you can reduce the wastage of advertising – and wastage of perishable products in stores.
The Ninth Circuit Court of Appeals recently affirmed the dismissal of a putative class action lawsuit brought by a consumer who claimed that The Kroger Company supermarkets falsely advertised its spreadable fruit product containing fruit-based sweeteners as “Just Fruit.”
However, this supermarket’s clever design will do just fine! YOU CAN BUY MCDONALD’S KETCHUP AT THE SUPERMARKET IN ROMANIA. Everyone else is going to have to wait until their local supermarkets get with the times. We’re used to seeing shopping baskets at the supermarket, but usually, there’s only one option. Or historical.
Vegemite first hit Australian supermarket shelves in 1923, but it took a while to find its feet. Indeed, the now classic spread may have failed into obscurity as “Parwill” if not for a very clever advertising campaign in the second world war. A nutritious food replacement In the 1930s, Walker hired American advertiser J.
Tesco’s retail media division has unveiled a host of new options for advertisers including video advertising and store wraps. The supermarket said the new video option would allow brand advertisers to launch short-form videos on Tesco’s website and app users.
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