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Supermarket advertising with POP marketing

Tokinomo

When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal over another brand? It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others.

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Giant Eagle to Scale Up Retail Media Network Across Nearly 200 Stores

Retail TouchPoints

Supermarket retailer Giant Eagle will leverage the end-to-end platform from Grocery TV to scale up its Leap retail media network (RMN), activating rich, relevant content on in-store TVs at nearly 200 stores across Pennsylvania, Ohio, West Virginia, Maryland and Indiana.

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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.

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Hy-Vee Ramps up In-Store Retail Media Offering with Grocery TV Partnership

Retail TouchPoints

Supermarket chain Hy-Vee is continuing to build out its retail media network, RedMedia , through a new partnership with in-store retail media solution Grocery TV. In addition to brand advertising, Hy-Vee also will be able to manage its own in-store messaging through Grocery TV’s content management system.

Checkout 276
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Save a Lot Plots In-Store Retail Media Rollout Across 900 Locations

Retail TouchPoints

RFMN is a retail media and ad tech company that specializes in providing solutions to independent grocers, mid- to large-scale chain supermarkets and convenience stores. This collaboration empowers local grocers to enhance their in-store advertising with real-time promotions and elevate engagement with customers and CPG partners.

Location 278
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What to learn from Bunnings’ move into Australia’s $3bn retail media market

Inside Retail

It uses advertising inventory, including a retailers owned channels, such as online and in-store. In Australia, Coles and Woolies are the leaders in the space, offering suppliers a vast suite of options to target consumers email, web, social, and every sort of in-store advertising you can think of.

Marketing 240
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Lidl Launches New Appeal to U.S. Shoppers: ‘We’re the Super-est Supermarket’

Retail TouchPoints

Image courtesy Lidl In partnership with advertising and design agency MONO , the grocer has developed a new look that is now on display across in-store signage, online videos, billboards and more. We’re putting the ‘super’ in supermarket (make that The Super-EST Market). in a statement. Buckle up, because Lidl U.S.