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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.

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Giant Eagle to Scale Up Retail Media Network Across Nearly 200 Stores

Retail TouchPoints

Supermarket retailer Giant Eagle will leverage the end-to-end platform from Grocery TV to scale up its Leap retail media network (RMN), activating rich, relevant content on in-store TVs at nearly 200 stores across Pennsylvania, Ohio, West Virginia, Maryland and Indiana.

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Hy-Vee RMN Deploys Carrot Ads Solution; Instacart Extends Ad Placements to Smart Carts

Retail TouchPoints

The 570 -store Midwestern supermarket retailer Hy-Vee will expand its partnership with Instacart by adopting the platforms Carrot Ads solution. This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With all this in mind, smart retail marketers must strike a balance between utility and customer experience and add sizzle to in-store and online shopping without allowing one channel to shine brighter than the other. Cutting-edge content, influencer campaigns and even online advertising are popular ways to catch the eye.

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Thinking Locally to Drive PoS and Expansion Campaigns

Retail TouchPoints

Remember, every new market will likely have its distinct guidelines related to PoS displays, promotions and advertising. Even when your campaigns are up and running, you should always have a partner locally whos capable of providing reliable and immediate intelligence.

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The Top 5 Retail Remix Episodes of 2023

Retail TouchPoints

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. With the rise of retail media, he saw a unique opportunity to bring the robust, data-driven creative of digital advertising to the physical environment.

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Sam’s Club to Add 15 New Stores a Year, Remodel Fleet as Digital-First Locations

Retail TouchPoints

EVP and CFO John David Rainey noted in a statement that Walmarts digital businesses, including advertising and data, are significantly boosting profit growth, and that the retailers U.S. Walmarts Key Goal: Keeping a Lid on Prices Walmarts overall priorities include keeping prices as low as possible even as tariffs threaten to drive up costs.

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