article thumbnail

Best Buy to Boosts Retail Media Insights Through New Partnership

Retail TouchPoints

Best Buy will partner with DoubleVerify , a software platform for digital media measurement, data and analytics, to improve the measurement capabilities of its Best Buy Ads retail media network. Retail media networks are a lucrative business — Walmart reported revenue of $2.1

article thumbnail

Back-To-School Spending Poised To Top $100 Billion Even Amid Disruption

Retail TouchPoints

Heightened competition inspiring hyperlocal, omnichannel advertising. That means both omnichannel retailers and their online-only counterparts will be vying for the same shopper dollar, creating a hyper-competitive advertising landscape. Gen Z-centric brands prioritizing digital community building.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Labor Shortage: Is Your Brand Simply Surviving or Thinking About its Long-Term Impact?

Retail TouchPoints

We’re accustomed to seeing large advertising and marketing campaigns this time of year, but is that the appropriate response? Her retail experience combined with her digital and branding agency experience have made her a thought leader in the consumer marketing space.

article thumbnail

US retailers’ members-only programs under scrutiny with Amazon lawsuit

Inside Retail

Amazon.com isn’t the only US retailer accused of using deceptive tactics to sell memberships to shoppers. From big-box chains Walmart and Best Buy to specialty retailers like Savage X Fenty and Adore Me, retailers’ subscription programs are facing growing scrutiny. The retailer reached a $2.35

article thumbnail

When Customers Aren’t Holiday Shopping, They’ll be Streaming

Retail TouchPoints

The winter holiday season is a critical time for retail. November and December holiday sales average around 19% of total retail sales, per the NRF , and this share can be even higher for some department stores and specialty retailers. Emarketer anticipates that holiday retail sales will grow 4.5%

Shopping 278
article thumbnail

Luxury Lessons: What High-End Brands Can Teach Store Designers

Retail TouchPoints

But many luxury retailers are actually considering larger spaces, and in combination with the greater frequency of luxury retail renovations, high-end brands and retailers need to take a data-driven, more agile approach to store design and experience. That’s free advertising.”

article thumbnail

Unlocking Retail Growth: The Power of Network Analytics for Strategic Insights

Retail TouchPoints

Moreover, they can launch a targeted promotion for kitchenware, advertised at the store’s entrance and through social media channels and timed to coincide with the peak traffic on Saturday afternoons. Selecting the right tools : The market offers a variety of network analytics tools, each with its strengths and specialties.