Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

Advertising 244

Advertising Social Commerce Consumer Marketing 244

Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. And at the same time, we’ve turned Pinterest into a competitive performance player for our advertisers.

Advertising 261

Advertising Marketing Shopping Returns 261

Retail TouchPoints

JUNE 7, 2021

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Facebook and Instagram Lead the Way in Social Conversion. Social Advertising: Annoying but Effective.

Payment Services 218

Payment Services Social Commerce Consumer Advertising 218

Wiser

APRIL 3, 2023

Think about it, when was the last time you were scrolling through your social media and came across an ad for a product? It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. This is social commerce. billion dollars.

Social Commerce 167

Social Commerce Advertising Promotions Payment Services 167

Retail TouchPoints

SEPTEMBER 19, 2023

TikTok has launched Attribution Analytics , a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s advertising solutions. TikTok will continue to add new features to Attribution Analytics over time to give advertisers more insight into how their campaigns perform.

Advertising 243

Advertising Marketing Management Consumer 243

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Commerce 269

Social Commerce Beauty and Health Advertising Merchant Services 269

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

Social Commerce 130

Social Commerce Advertising Checkout Shopping 130

Inside Retail

APRIL 16, 2024

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. To put that into perspective, social commerce sales were barely US$27 billion in 2020.

Social Commerce 130

Social Commerce Shopping Advertising Consumer 130

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms. What does that mean?

Customer Experience 302

Customer Experience Social Commerce Advertising Shopping 302

Retail TouchPoints

JUNE 4, 2024

Last month, Google , Meta and TikTok all debuted more AI-based capabilities for their customers (that is, advertisers, creators and merchants). Because if you are using AI-generated content from these platforms for your advertising and brand assets, then you could unknowingly be drawing on copyrighted material.

Advertising 204

Advertising Merchant Services Social Commerce ATS 204

Retail TouchPoints

JULY 23, 2021

How will the splintering of viewership across media channels impact the resonance of advertising campaigns? Trusted platforms like Facebook are already pushing social commerce and running livestreams — it’s just a matter of expanding their appeal. How will Splintered Viewership Impact Advertising Efforts?

Advertising 300

Advertising Social Commerce Marketing Shopping 300

Inside Retail

JULY 26, 2021

In the day, we called it direct advertising; mailers then became email, and email turned into SMS, and short messages a decade ago were replaced with WeChat notification. Some of the world’s largest advertising companies were built in the 70s and 80s on their ability to covert demand through direct advertising.

Social Commerce 130

Social Commerce Advertising Apparel Accounting 130

Retail TouchPoints

JUNE 17, 2022

Both Pinterest and Healey are pushing the boundaries of social commerce in their own ways — Healey is working to catch up to consumers in an industry that has been slow off the starting line when it comes to ecommerce. The Convergence of Car Sales and Social Commerce.

Merchant Services 273

Merchant Services Social Commerce Advertising Payment Services 273

Retail TouchPoints

DECEMBER 14, 2021

Shoppers can visit the store and stay connected through social commerce, shoppable livestreams and exclusive offers, delivered via digital out of home advertising and augmented reality pop-up installations.

Jewelry 290

Jewelry Social Commerce Apparel Advertising 290

Retail TouchPoints

NOVEMBER 30, 2021

There are two primary areas of marketing innovation underway: shopping rewards and social commerce. Social commerce is another area of opportunity for authentic engagements. Truthfully, social commerce is neither of these. Shopping Rewards Drive Sales Conversion and Increase Order Value.

Social Commerce 208

Social Commerce Marketing Advertising Shopping 208

Inside Retail

APRIL 26, 2024

This means that users are more likely to see highly specialised content from smaller influencers and advertisers, creating niche communities that can have significant influence over consumer spending. Social commerce Social media platforms are becoming ecommerce marketplaces.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 246

Social Commerce Shopping Advertising Consumer 246

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 257

Advertising Marketing Social Commerce Consumer 257

Retail TouchPoints

JULY 24, 2023

million in the form of grants, digital skills training and advertising credits to help as many as 120,000 small and medium-sized businesses in Southeast Asia sell online through its platform. Social commerce is indeed a thriving reality, and we are here to support businesses navigating this exciting frontier.”

Merchant Services 212

Merchant Services Social Commerce Payment Services Shopping 212

Retail TouchPoints

NOVEMBER 13, 2023

Meta and Amazon have quietly debuted a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to Amazon so they can make purchases directly in-platform.

Social Commerce 250

Social Commerce Merchant Services Accounting Checkout 250

Retail TouchPoints

MARCH 23, 2022

Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Now that this trend is finally reaching the U.S.,

Advertising 231

Advertising Social Commerce Promotions Outdoor 231

Retail TouchPoints

OCTOBER 4, 2023

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

Merchant Services 249

Merchant Services Social Commerce Checkout Payment Services 249

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. billion in advertising during the first year of its U.S.

Advertising 239

Advertising Fast Fashion Social Commerce Marketing 239

Retail TouchPoints

MAY 12, 2022

This generation of “Super Creatives” are more likely to engage in social commerce than older generations. But the businesses that took the risk to advertise on the social media platform achieved impressive gains in new customers and revenue in a short time period. Marketing is Always Evolving.

Marketing 317

Marketing Advertising Social Commerce Planning 317

Retail TouchPoints

JANUARY 7, 2025

Question 4: “What media adjacencies can we tap into to optimize marketing and advertising experiences? Adaptive commerce is where every experience feels seamless, personalized and dynamic, according to Jeffrey Bustos, VP of Measurement, Addressability & Data for the IAB.

Advertising 238

Advertising Merchant Services Loss Prevention Consumer 238

Retail TouchPoints

DECEMBER 7, 2021

RECOMMENDED LISTENING: Riding the Social Commerce Wave. In the Direct-to-Community era, content is core in the DTC flywheel, especially as social commerce continues to mature. The new DTC model is the Community Economy plus Content-Driven Commerce,” Hamilton said.

Social Commerce 198

Social Commerce Consumer Marketing Advertising 198

Retail TouchPoints

OCTOBER 21, 2023

But that’s been one of the goals of the Walmart web3 project The Cultureverse , Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shared with attendees at Advertising Week New York last week. “We Breton advised other brands considering a metaverse presence to “lean in, test and learn.

Social Commerce 249

Social Commerce Fulfillment Advertising Shopping 249

Retail TouchPoints

NOVEMBER 28, 2023

In another example, social media platforms are typically thought of as top-of-funnel: they have a wide reach, but not everyone using them is in a purchasing mindset. The rise of social commerce , however, disrupts that notion entirely. Diversify your approach so you don’t wear out your audience with ad fatigue.

Social Commerce 209

Social Commerce Advertising Marketing Consumer 209

Retail TouchPoints

OCTOBER 2, 2024

This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. Retailers Rethink Spaces, Blurring the Line Between Shopping and Advertising Studies show that U.S. in-store retail media advertising spending will increase more than 30%.

Kiosk 238

Kiosk Advertising Consumer Employee Engagement 238

Retail TouchPoints

JULY 22, 2022

I’d say we’re more of a social commerce platform than a marketplace. Search engines like Google have a component of what we do, and some of the social platforms have a component of that discovery and content, [but] we’re uniquely positioned in having both [search and discovery]. That’s how brands will reach new audiences.

Fashion 281

Fashion Social Commerce Shopping Advertising 281

Retail TouchPoints

JUNE 3, 2021

Even if brands and retailers don’t have a physical store, they have an opportunity to create a seamless customer-focused experience that spans across their branded ecommerce sites, marketplaces and even social channels. It’s beyond wanting an omni strategy,” Dornfeld said. In fact, it is going to be a $13.8

Merchant Services 361

Merchant Services Social Commerce Marketing Consumer 361

Retail TouchPoints

JULY 5, 2022

The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including social commerce ( 43% ), mobile websites/apps ( 36% ) and marketplaces ( 35% ).

Fulfillment 236

Fulfillment Social Commerce Customer Retention Consumer 236

Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. The experience will be funded by advertisers through Walmart Connect and Roku Advertising.

Advertising 229

Advertising Apparel Promotions Marketing 229

Star Miconics

FEBRUARY 16, 2024

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

Social Commerce 59

Social Commerce Merchant Services Shopping Consumer 59

Retail TouchPoints

APRIL 4, 2023

The power lies in creating a content and advertising ecosystem that helps consumers instantly turn their inspiration into action — something that very few platforms have been able to monetize successfully. As a result, while many advertising platforms have seen their performance shrink, Pinterest’s ad business has grown.

Advertising 270

Advertising Consumer Marketing Shopping 270

Inside Retail

MAY 29, 2024

Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. Trust issues Scammers are adopting new technology, such as artificial intelligence, and more elaborate methods to steal from online shoppers, with copycat sites and advertisements difficult to distinguish from the real deal.

Payment Services 286

Payment Services Advertising Shopping Consumer 286

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.

Marketing 256

Marketing Advertising Consumer Marketing Spend 256