Retail TouchPoints

FEBRUARY 21, 2023

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.

Social Commerce 246

Social Commerce Advertising Merchant Services Shopping 246

Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

Advertising 297

Advertising Social Commerce Consumer Marketing 297

Retail TouchPoints

JUNE 10, 2022

Recognizing the similarities with earlier adoption patterns for tech like smartphones and social commerce can help retailers design their initial metaverse offerings. These eager users are going to be the trendsetters that set expectations for wider acceptance of metaverse commerce.

Social Commerce 278

Social Commerce Advertising Consumer Customer Experience 278

Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. billion views and counting.

Social Commerce 317

Social Commerce Shopping Advertising Marketing 317

Retail TouchPoints

OCTOBER 15, 2024

The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New York (AWNY), which brought thousands of executives from across the industry landscape to New York City for four days of sessions exploring the convergence of marketing, advertising, media and culture.

Marketing 295

Marketing Advertising Consumer Location 295

Retail TouchPoints

OCTOBER 18, 2022

Over the last few years Walmart has been steadily building out its shoppable content machine: In September 2022, the retailer announced a series of new integrations within its retail media network to enable advertisers to develop shoppable content, including partnerships with livestreaming platforms Firework and TalkShopLive ; A retail media deal built (..)

Social Commerce 289

Social Commerce Advertising Marketing Planning 289

Retail TouchPoints

JUNE 7, 2021

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Facebook and Instagram Lead the Way in Social Conversion. Social Advertising: Annoying but Effective.

Payment Services 249

Payment Services Social Commerce Consumer Advertising 249

Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. And at the same time, we’ve turned Pinterest into a competitive performance player for our advertisers.

Advertising 290

Advertising Marketing Shopping Returns 290

Retail TouchPoints

SEPTEMBER 19, 2023

TikTok has launched Attribution Analytics , a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s advertising solutions. TikTok will continue to add new features to Attribution Analytics over time to give advertisers more insight into how their campaigns perform.

Advertising 289

Advertising Marketing Management Consumer 289

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Commerce 320

Social Commerce Beauty and Health Advertising Merchant Services 320

Wiser

APRIL 3, 2023

Think about it, when was the last time you were scrolling through your social media and came across an ad for a product? It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. This is social commerce. billion dollars.

Social Commerce 167

Social Commerce Advertising Promotions Payment Services 167

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

Social Commerce 130

Social Commerce Advertising Checkout Shopping 130

Retail TouchPoints

JUNE 21, 2024

There’s no shortage of companies trying to crack the code of social commerce in the U.S. from the biggest social media platforms to small start-ups. Video commerce is the delivery of content. It ties together the best of affiliate, the best of influencer and the best of digital into social commerce.

Social Commerce 147

Social Commerce Merchant Services Shopping Fashion 147

Retail TouchPoints

JUNE 4, 2024

Last month, Google , Meta and TikTok all debuted more AI-based capabilities for their customers (that is, advertisers, creators and merchants). Because if you are using AI-generated content from these platforms for your advertising and brand assets, then you could unknowingly be drawing on copyrighted material.

Advertising 245

Advertising Merchant Services Social Commerce ATS 245

Inside Retail

APRIL 16, 2024

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. To put that into perspective, social commerce sales were barely US$27 billion in 2020.

Social Commerce 130

Social Commerce Shopping Advertising Consumer 130

Retail TouchPoints

FEBRUARY 26, 2025

With more than one-third of the worlds population already regularly playing, gaming is the fastest-growing segment of entertainment, and yet commerce activations in these environments even non-endemic advertising plays remain scarce. Sometimes when we see advertising, its just copy and the ad treatment.

Advertising 173

Advertising Accounting Marketing Consumer 173

Retail TouchPoints

NOVEMBER 30, 2021

There are two primary areas of marketing innovation underway: shopping rewards and social commerce. Social commerce is another area of opportunity for authentic engagements. Truthfully, social commerce is neither of these. Shopping Rewards Drive Sales Conversion and Increase Order Value.

Social Commerce 262

Social Commerce Marketing Advertising Shopping 262

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms. What does that mean?

Customer Experience 317

Customer Experience Social Commerce Advertising Shopping 317

Retail TouchPoints

NOVEMBER 12, 2024

The new tools for users and advertisers also are showcased in Pinterest’s own holiday ad campaign, which features leading creators including Lumberjack Bradley Thor, the 92-year-old Grandma Droniak and comedian Zarna Gar sharing their unexpected holiday wish lists.

Shopping 264

Shopping Advertising Shipping Promotions 264

Retail TouchPoints

JULY 23, 2021

How will the splintering of viewership across media channels impact the resonance of advertising campaigns? Trusted platforms like Facebook are already pushing social commerce and running livestreams — it’s just a matter of expanding their appeal. How will Splintered Viewership Impact Advertising Efforts?

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

NOVEMBER 7, 2024

After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels. These future buyers need attention-grabbing, memorable advertising — even if they’re not ready to buy yet. That’s why establishing a brand presence well in advance is crucial.

Marketing 278

Marketing Promotions Consumer Advertising 278

Inside Retail

JULY 26, 2021

In the day, we called it direct advertising; mailers then became email, and email turned into SMS, and short messages a decade ago were replaced with WeChat notification. Some of the world’s largest advertising companies were built in the 70s and 80s on their ability to covert demand through direct advertising.

Social Commerce 130

Social Commerce Advertising Apparel Accounting 130

Retail TouchPoints

JUNE 17, 2022

Both Pinterest and Healey are pushing the boundaries of social commerce in their own ways — Healey is working to catch up to consumers in an industry that has been slow off the starting line when it comes to ecommerce. The Convergence of Car Sales and Social Commerce.

Merchant Services 299

Merchant Services Social Commerce Advertising Payment Services 299

Retail TouchPoints

NOVEMBER 4, 2024

It’s been incredible to watch the amount of success advertising has had on the platform, and how brands have been able to grow their own footprint through TikTok and market themselves in a way that was never really possible before. RTP: Why do you think advertising has been so successful on TikTok ?

Advertising 298

Advertising Marketing Promotions Consumer 298

Retail TouchPoints

DECEMBER 14, 2021

Shoppers can visit the store and stay connected through social commerce, shoppable livestreams and exclusive offers, delivered via digital out of home advertising and augmented reality pop-up installations.

Jewelry 312

Jewelry Social Commerce Apparel Advertising 312

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 278

Social Commerce Shopping Advertising Consumer 278

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Retail TouchPoints

JULY 24, 2023

million in the form of grants, digital skills training and advertising credits to help as many as 120,000 small and medium-sized businesses in Southeast Asia sell online through its platform. Social commerce is indeed a thriving reality, and we are here to support businesses navigating this exciting frontier.”

Merchant Services 246

Merchant Services Social Commerce Payment Services Shopping 246

Retail TouchPoints

DECEMBER 7, 2021

RECOMMENDED LISTENING: Riding the Social Commerce Wave. In the Direct-to-Community era, content is core in the DTC flywheel, especially as social commerce continues to mature. The new DTC model is the Community Economy plus Content-Driven Commerce,” Hamilton said.

Social Commerce 259

Social Commerce Consumer Marketing Advertising 259

Retail TouchPoints

NOVEMBER 13, 2023

Meta and Amazon have quietly debuted a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to Amazon so they can make purchases directly in-platform.

Social Commerce 278

Social Commerce Merchant Services Accounting Checkout 278

Retail TouchPoints

APRIL 27, 2023

Expanding and Upgrading Tools for Advertisers Meta also unveiled other shopping-based initiatives that it will pursue in the coming year, with the goal of “ensuring our ads tools are as performant as possible through AI-powered automation and new products and tools to help deliver the right ad to the right people at the right time.”

Merchant Services 306

Merchant Services Shopping Checkout Social Commerce 306

Inside Retail

APRIL 26, 2024

This means that users are more likely to see highly specialised content from smaller influencers and advertisers, creating niche communities that can have significant influence over consumer spending. Social commerce Social media platforms are becoming ecommerce marketplaces.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

NOVEMBER 25, 2024

RTP: Have you invested in paid marketing and advertising to grow the brand, or would you attribute most of the Bogg Bag’s success to organic community building? Vaccarella: Organic social has been key. But we are looking at advertising in a positive light going forward. This is just the beginning!

Wholesale 275

Wholesale Advertising Sporting Goods Marketing 275

Retail TouchPoints

MARCH 13, 2025

The acquisition is the latest step by Wonder to combine takeout, delivery and meal kits into a single app now bolstered by an international production company, content studio and advertising business.

Advertising 147

Advertising Location Planning Social Commerce 147

Retail TouchPoints

MARCH 23, 2022

Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Now that this trend is finally reaching the U.S.,

Advertising 264

Advertising Social Commerce Promotions Outdoor 264

Retail TouchPoints

NOVEMBER 28, 2023

In another example, social media platforms are typically thought of as top-of-funnel: they have a wide reach, but not everyone using them is in a purchasing mindset. The rise of social commerce , however, disrupts that notion entirely. Diversify your approach so you don’t wear out your audience with ad fatigue.

Social Commerce 273

Social Commerce Advertising Marketing Consumer 273

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. billion in advertising during the first year of its U.S.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278