Retail TouchPoints

FEBRUARY 21, 2023

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.

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Social Commerce Advertising Merchant Services Shopping 246

Retail TouchPoints

MARCH 27, 2025

Best Buy Ads , the retail media network operated by the electronics retailer, has unveiled a new solution for social advertising partners. Social+ is designed to help brand and agency partners effectively reach Best Buys first-party audience and deliver higher performance metrics across social campaigns.

Advertising 147

Advertising Returns Planning Shopping 147

Retail TouchPoints

FEBRUARY 23, 2021

With the growth of buy online, pick up in-store and expedited shipping options, consumers experienced firsthand the ease of digital shopping versus going to the store to make a purchase. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix.

Advertising 297

Advertising Social Commerce Consumer Marketing 297

Retail TouchPoints

JUNE 10, 2022

Recognizing the similarities with earlier adoption patterns for tech like smartphones and social commerce can help retailers design their initial metaverse offerings. These eager users are going to be the trendsetters that set expectations for wider acceptance of metaverse commerce.

Social Commerce 278

Social Commerce Advertising Consumer Customer Experience 278

Retail TouchPoints

JUNE 7, 2021

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce. Facebook and Instagram Lead the Way in Social Conversion.

Payment Services 249

Payment Services Social Commerce Consumer Advertising 249

Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. And at the same time, we’ve turned Pinterest into a competitive performance player for our advertisers.

Advertising 290

Advertising Marketing Shopping Returns 290

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Commerce 320

Social Commerce Beauty and Health Advertising Merchant Services 320

Retail TouchPoints

APRIL 27, 2023

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.

Merchant Services 306

Merchant Services Shopping Checkout Social Commerce 306

Wiser

APRIL 3, 2023

The online shopping experience has grown exponentially in recent years and has changed to encompass much more than just a website with an online storefront. Think about it, when was the last time you were scrolling through your social media and came across an ad for a product? This is social commerce. billion dollars.

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Social Commerce Advertising Promotions Payment Services 167

Retail TouchPoints

NOVEMBER 7, 2024

Brands should use this time to create campaigns that focus on building emotional connections to better resonate with consumers and ensure they remain top-of-mind when consumers are ready to shop. After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels.

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Marketing Promotions Consumer Advertising 278

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Live shopping, or purchasing products during a livestream, was a small part of that. Here’s who we expect to dominate live shopping and social commerce in 2022.

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Social Commerce Advertising Checkout Shopping 130

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. The best part about in-person shopping?

Customer Experience 317

Customer Experience Social Commerce Advertising Shopping 317

Inside Retail

APRIL 16, 2024

Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. However, TikTok Shop isn’t the only major player in the social commerce landscape.

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Social Commerce Shopping Advertising Consumer 130

Retail TouchPoints

MARCH 4, 2021

Twitter is quietly testing a new shopping feature that will allow brands to showcase products and link out to their ecommerce site directly from within the social platform. The move follows other social platforms like Facebook and Pinterest that have also recently rolled out embedded shopping features.

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Shopping Advertising Social Commerce ATS 321

Retail TouchPoints

FEBRUARY 26, 2025

Simply put, Adaptive Retail is any commerce experience that brings consumers what they want, wherever and whenever they want it. Sometimes when we see advertising, its just copy and the ad treatment. While its true that gamers are an audience ripe for advertising, they also are incredibly sensitive to any disruption in their gameplay.

Advertising 173

Advertising Accounting Marketing Consumer 173

Retail TouchPoints

NOVEMBER 30, 2021

There are two primary areas of marketing innovation underway: shopping rewards and social commerce. Shopping Rewards Drive Sales Conversion and Increase Order Value. Next-gen loyalty programs offer cashback rewards for shopping. when the customer is actually shopping a given store).

Social Commerce 262

Social Commerce Marketing Advertising Shopping 262

Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., With its increased customer engagement, partnership opportunities and ample “social proof,” livestream shopping offers an attractive new strategy for today’s retailers.

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Shopping Social Commerce Promotions Department Stores 227

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

Social Commerce 278

Social Commerce Shopping Advertising Consumer 278

Retail TouchPoints

JULY 24, 2023

The new partnership will help “drive growth” and “enable merchants and small businesses to offer their customers a convenient and flexible payment option,” said Jonathan Low, Ecommerce Lead for Strategy and Special Projects at TikTok Shop in a statement to CNBC. TikTok Shop has now quietly begun to roll out in the U.S.

Merchant Services 246

Merchant Services Social Commerce Payment Services Shopping 246

Retail TouchPoints

JULY 23, 2021

Will a digital Olympics be the nudge the West needs to make live shopping mainstream ? How will the splintering of viewership across media channels impact the resonance of advertising campaigns? Trusted platforms like Facebook are already pushing social commerce and running livestreams — it’s just a matter of expanding their appeal.

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

DECEMBER 14, 2021

Shoppers can visit the store and stay connected through social commerce, shoppable livestreams and exclusive offers, delivered via digital out of home advertising and augmented reality pop-up installations.

Jewelry 312

Jewelry Social Commerce Apparel Advertising 312

Inside Retail

NOVEMBER 29, 2021

Online grocery shopping has become routine in many countries, but in the future you should expect every kind of purchase to become faster and even more convenient. Social commerce. The idea was to make online shopping more of a social, interactive experience. Celebrity live-stream selling.

Shopping 246

Shopping Payment Services Advertising Social Commerce 246

Retail TouchPoints

JUNE 17, 2022

People come to Pinterest with a shopping mindset,” said Kim Blommer, Automotive Industry Lead at Pinterest in an interview with Retail TouchPoints. “In We also consistently tweak our advertising to match our processes, being as seamless and transparent as possible ,” added Healey, and that’s where Pinterest comes in.

Merchant Services 299

Merchant Services Social Commerce Advertising Payment Services 299

Retail TouchPoints

JULY 28, 2023

Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok ’s new Shop feature, which allows brands to sell directly on the social media platform. The integration is an expansion of an ongoing partnership between WooCommerce and TikTok that also includes a number of advertising integrations.

Merchant Services 246

Merchant Services Shopping Advertising Planning 246

Retail TouchPoints

NOVEMBER 13, 2023

Meta and Amazon have quietly debuted a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to Amazon so they can make purchases directly in-platform.

Social Commerce 278

Social Commerce Merchant Services Accounting Checkout 278

Retail TouchPoints

NOVEMBER 25, 2024

Vaccarella is no stranger to retail — Bogg has wholesale partnerships with Dick’s Sporting Goods and Bass Pro Shops , among others — and she has mastered a model in which the brand develops exclusive designs tailored to each partner’s shopper base. Vaccarella: Organic social has been key. This is just the beginning!

Wholesale 275

Wholesale Advertising Sporting Goods Marketing 275

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. Finally, TikTok has rapidly entered the U.S.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Retail TouchPoints

SEPTEMBER 14, 2023

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” AI is taking center stage across the advertising industry with more tools available to marketers than ever before.” the UK, Canada and Australia this holiday season.

Advertising 299

Advertising Shopping Promotions Marketing 299

Inside Retail

JULY 26, 2021

Followers also benefit with push notifications for airport pick-up – a little service that ensures their flights are not missed and they have given themselves enough time to queue and collect their shopping. China apparel brand Peacebird has mobilized employees to push out promotions to their social circles.

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Social Commerce Advertising Apparel Accounting 130

Retail TouchPoints

SEPTEMBER 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

Merchant Services 278

Merchant Services Payment Services Shopping Checkout 278

Retail TouchPoints

MARCH 23, 2022

Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. Social commerce generated approximately $ 475 billion (U.S.)

Advertising 264

Advertising Social Commerce Promotions Outdoor 264

Inside Retail

APRIL 26, 2024

This means that users are more likely to see highly specialised content from smaller influencers and advertisers, creating niche communities that can have significant influence over consumer spending. Social commerce Social media platforms are becoming ecommerce marketplaces. With over 4.95

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

365 Retail

DECEMBER 24, 2024

This trend has had a ripple effect on retail, revitalising urban shopping districts and creating new opportunities for businesses to cater to a more mobile workforce. By 2025, these technologies are expected to integrate more seamlessly with in-store experiences, bridging the gap between online and offline shopping.

Retail Trends 64

Retail Trends Social Commerce Advertising Consumer 64

Retail TouchPoints

DECEMBER 7, 2021

This value proposition should go beyond the product itself and include everything from branded content to the shopping experience to community engagement. RECOMMENDED LISTENING: Riding the Social Commerce Wave. In the Direct-to-Community era, content is core in the DTC flywheel, especially as social commerce continues to mature.

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Social Commerce Consumer Marketing Advertising 259

Retail TouchPoints

FEBRUARY 19, 2025

The rising middle class and the government’s support are among the factors that help to increasingly digitalize all commerce in China. This market also is responsible for the world’s largest online shopping day. Prior to joining Oxylabs, erniauskas spent years working with digital marketing and advertising.

Social Commerce 147

Social Commerce Promotions Consumer Marketing 147

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 What should advertisers be aware of when investing in this format?

Advertising 276

Advertising Social Commerce Consumer Fulfillment 276

Retail TouchPoints

AUGUST 24, 2023

Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. in November 2022.

Shopping 244

Shopping Merchant Services Fulfillment Social Commerce 244