Retail TouchPoints

NOVEMBER 21, 2024

Have you started your holiday shopping yet? Building Flexibility in Forecasting for Variable Advertising Costs TV advertising is still the most common form of advertising in the U.S., Advertising was already likely to be up 5.6% As with advertising, that means adjusting budgets on the fly.

Advertising 274

Advertising Finance Shipping Planning 274

Retail TouchPoints

OCTOBER 11, 2024

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. That includes curbside pickup for online orders, checking for stock to optimize shopping trips and more.

Advertising 295

Advertising Drop-Shipping Checkout Supermarket 295

Retail TouchPoints

DECEMBER 18, 2024

These new second-screen shopping experiences will be powered by Shopsense AI, which offers an AI-driven retail media platform that allows consumers to shop while consuming content. The partnership also will help Bell Media diversify its advertising offerings.

Advertising 255

Advertising Fashion Consumer Shopping 255

Retail TouchPoints

FEBRUARY 6, 2025

Were in the early stages of what you might call the Great Shopping Migration: almost 60% of online customers recently polled confirmed that they were likely to use social media platforms to shop. As mentioned, though, these shops are making improvements in standard-setting with higher-caliber merchants operating on them.

Merchant Services 179

Merchant Services Payment Services Social Commerce Shopping 179

Retail TouchPoints

JULY 25, 2024

Scan & Go, part of the Sam’s Club app, allows members to use their mobile devices to scan items as they shop in-club, complete payment and skip the checkout line entirely. The new advertising capability is currently available in all clubs for select members and will roll out to 100% of in-club traffic over the coming weeks.

Checkout 264

Checkout Advertising Returns Shopping 264

Inside Retail

NOVEMBER 6, 2024

The bodies are the Shopping Centre Council of Australia (SCCA), National Retail Association (NRA), Australian Association of Convenience Stores (AACS), Australian Security Industry Association Limited (ASIAL), Pharmacy Guild of Australia, and Building Service Contractors Association of Australia (BSCAA).

Advertising 246

Advertising Shopping ATS Marketing 246

Retail TouchPoints

OCTOBER 29, 2024

With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. However, the rising cost of customer acquisition via digital advertising – up 50% over the past two years – is forcing brands to explore new strategies. Nearly 70% of marketing spend has gone to these channels.

Advertising 290

Advertising Consumer Accounting Marketing 290

Retail TouchPoints

MARCH 26, 2024

Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data. The dual challenge of scaling “gold standard” first-party data and adjusting to the absence of cookies looms large over retail advertisers in the coming year.

Advertising 264

Advertising Apparel Consumer Marketing 264

Inside Retail

MARCH 25, 2025

Ramadan continues to be a crucial shopping period across Southeast Asia, with evolving consumer behaviours and market dynamics shaping the retail landscape. Shopping patterns remain distinct throughout the holy month, with sales peaking in the last two weeks. This year, Ramadan began on February 28 and ends on March 30.

Shopping 130

Shopping Inventory Management Consumer Promotions 130

Retail TouchPoints

MARCH 12, 2024

Shop Premium Outlets (SPO) — the online marketplace from mall operator Simon Property Group and Rue Gilt Groupe — has launched a retail media network powered by Mirakl Ads, a new retail media offering from marketplace solution Mirakl (on which SPO is built).

Shopping 277

Shopping Advertising Returns Customer Experience 277

Retail TouchPoints

OCTOBER 25, 2023

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the first time. SOS Co-founders showcase the smart vending capability at Ulta.

Advertising 260

Advertising Accounting Location Shopping 260

Retail TouchPoints

APRIL 2, 2024

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities.

Advertising 259

Advertising Planning Marketing Management 259

Retail TouchPoints

DECEMBER 3, 2024

Image courtesy NBCUniversal) Alongside live coverage of the 92 nd annual tree-lighting ceremony in NYC’s Rockefeller Center, viewers will be able to shop for holiday snacks and gifts from the comfort of home. The offering joins NBCU’s Must Shop TV capability, which makes ads shoppable across a range of NBC programs.

Advertising 278

Advertising Shopping ATS Marketing 278

Retail TouchPoints

OCTOBER 9, 2024

Best Buy has built a 70,000 -square-foot studio to develop bespoke content for its own channels and those of its partners, including advertisers on its Best Buy Ads retail media network.

Advertising 241

Advertising Shopping Consumer ATS 241

Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. The survey also revealed that half were shopping around more. They are being challenged with growing ad fraud in digital campaigns and a slowing economy.

Advertising 325

Advertising Marketing Finance Consumer 325

Retail Gazette

MARCH 17, 2025

The Advertising Standards Authority (ASA) has come under fire for alleged double standards in its approach to body image regulation after it blocked an advert for Next while allowing campaigns featuring plus-size models. Thom, who had been shopping on the site during her pregnancy, argued that the ASAs approach seemed hypocritical.

Advertising 71

Advertising Promotions Fashion Management 71

Retail TouchPoints

MARCH 25, 2025

This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands. For Hy-Vee RedMedia advertisers, the Carrot Ads capabilities will be available later in 2025. More details below.)

Advertising 147

Advertising Fulfillment Grocer Finance 147

Retail TouchPoints

SEPTEMBER 25, 2024

The new advertising solution builds on TikTok’s previously released Search Ads Toggle offering, but it gives brands more control and advanced targeting capabilities. Search Ads campaigns support both traffic and web conversion objectives, allowing advertisers to optimize their campaigns for both scale and performance.

Advertising 288

Advertising Jewelry Shopping Returns 288

Retail TouchPoints

APRIL 27, 2023

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.

Merchant Services 306

Merchant Services Shopping Checkout Social Commerce 306

Retail TouchPoints

JANUARY 9, 2024

Google Shopping ads are now accessible to Instacart ’s advertising partners, which can leverage Instacart’s retail media data. Instacart offers insights on consumer shopping behavior from its catalog of more than 1.4 Instacart offers insights on consumer shopping behavior from its catalog of more than 1.4

Shopping 264

Shopping Advertising Consumer Promotions 264

Retail TouchPoints

NOVEMBER 7, 2024

Brands should use this time to create campaigns that focus on building emotional connections to better resonate with consumers and ensure they remain top-of-mind when consumers are ready to shop. After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels.

Marketing 278

Marketing Promotions Consumer Advertising 278

Retail TouchPoints

DECEMBER 5, 2024

Brian Schwalb, Attorney General for the District of Columbia, has filed a lawsuit accusing Amazon of failing to provide its advertised fastest delivery service to two D.C. And we’re always transparent with customers during the shopping journey and checkout process about when, exactly, they can expect their orders to arrive.”

Checkout 273

Checkout Advertising Consumer Shopping 273

Retail TouchPoints

NOVEMBER 27, 2024

According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. With all this in mind, smart retail marketers must strike a balance between utility and customer experience and add sizzle to in-store and online shopping without allowing one channel to shine brighter than the other.

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Retail TouchPoints

APRIL 1, 2025

Filling a grocery cart is perhaps the one retail experience we all share on a regular basis, more than shopping for clothes, tools or any other retail category. Why is marrying up the in-store and online grocery shopping experience the next big thing in grocery? grocers are valued at $8.5 boasting 365 locations. Here in the U.S.,

Grocer 147

Grocer Checkout Point of Sale Advertising 147

Retail TouchPoints

JANUARY 12, 2024

Disney has launched a beta program for its first native streaming shoppable ad format, Gateway Shop , which will allow consumers to purchase items without disrupting their viewing experience. Since the 2020 launch of GatewayGo, Disney said that more than 200 advertisers across all categories have tested the format.

Shopping 277

Shopping Advertising Promotions Consumer 277

Retail TouchPoints

FEBRUARY 14, 2025

However, 70% of consumers prefer shopping with specialized marketplaces over their mass counterparts, according to Boston Consulting Group. These insights also can support brands retail media strategies , which 53% of respondents added to their marketing and advertising mix over the past year. According to Emarketer , U.S.

Fulfillment 216

Fulfillment Shipping Advertising Management 216

Retail TouchPoints

FEBRUARY 26, 2025

This next, more expansive version of omnichannel (as Walmart sees it) encompasses everything from hyper-personalized product recommendations, virtual shopping assistants and automated delivery to virtual try-on and in-platform buying (whether that platform be social media, television, a gaming environment or something else entirely).

Advertising 173

Advertising Accounting Marketing Consumer 173

Inside Retail

NOVEMBER 27, 2024

Approaching Black Friday 2024 In 2024, Australian activewear business LSKD opted to run a shorter Black Friday sale in comparison to last year – with a creative advertising campaign that focused on driving ‘FOMO’ (fear of missing out). It also provided customers with more time to shop these deals.

Markdowns 241

Markdowns Promotions Advertising Department Stores 241

A1 Retail

NOVEMBER 15, 2024

A shopping destination has achieved close to full occupation of its retail units for the first time in 10 years. percent as of November 2024, with only one of its 65 units currently advertised to let. The recovery goes against national trends, and places Morgan Quarter in a strong position ahead of the Christmas shopping season.

Shopping 104

Shopping Advertising Location Management 104

Retail TouchPoints

FEBRUARY 23, 2023

Marketers have known for some time that video has substantially higher engagement levels than any other form of advertising, but it has been that in-video clickable icon technology, combined with ecommerce capabilities, which has had the greatest impact and created the greatest monetization opportunities for both brands and influencers.

Marketing 358

Marketing Shopping Consumer Target Market 358

Retail TouchPoints

APRIL 25, 2023

Klarna is introducing a portfolio of social media-esque capabilities on its platform, including a personalized shopping feed and smart shopping features. Klarna has redesigned its entire app to make the shopping and finance services easier to use, dividing the program into five tabs: Shop , Purchases , In-Store , Budget and You.

Shopping 290

Shopping Payment Services Advertising Finance 290

Retail TouchPoints

NOVEMBER 14, 2023

The 2023 American Express Shop Small Impact Study reveals that most consumers (78%) believe that small businesses are “essential to their community.” Additionally, American Express is rewarding consumers who decide to shop small online and in person.

Shopping 296

Shopping Outdoor Advertising Retail Trends 296

Retail TouchPoints

JULY 30, 2024

In large part, it’s a consequence of consistent consumer shopping routines. The comfort of repeatable shopping makes people more reluctant to deviate from their habits, especially when, in their mind, the tried-and-true choices are working just fine. No disruption to consumers’ comfy shopping routines.

Advertising 263

Advertising Consumer Shopping Accounting 263

Inside Retail

NOVEMBER 5, 2023

The Cheesecake Shop has undergone a rebrand, unveiling today its fresh new logo and store design. Scott Bush, CEO of The Cheesecake Shop, said “We are so proud to launch The Cheesecake Shop’s new brand identity and we know our customers will love the evolution and the fresh look and feel. “We

Shopping 264

Shopping Store Layout Advertising Planning 264

Retail TouchPoints

MARCH 28, 2025

The first situation arises when retailers advertise a product at a sale price compared to a higher regular” original “compare at” or “strikethrough” price. this weekend only, or until midnight tonight), only to have a consumer shop the very next day to find the same bargain.

Advertising 147

Advertising Promotions Consumer Apparel 147

Inside Retail

MAY 2, 2024

This includes cross-shopping, where consumers actively purchase their groceries from multiple stores. It’s not a new phenomenon for retailers but Coles and Woolworths are witnessing an uptick as grocery shopping becomes less habitual with consumers researching products extensively before heading to their local store.

Consumer 255

Consumer Shopping Supermarket Promotions 255

Inside Retail

DECEMBER 9, 2024

She noted that while most retailers advertise five business days for a refund on their website, the reality looks different. Back to the beginning Robert Stockdill, global head of news with Inside Retail , says every online retailer needs to prioritise the returns experience as much as the shopping experience itself.

Returns 278

Returns ATS Drop-Shipping Department Stores 278