Retail TouchPoints

MARCH 23, 2022

Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Now that this trend is finally reaching the U.S.,

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Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Retail TouchPoints

OCTOBER 4, 2023

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

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Retail TouchPoints

AUGUST 9, 2022

Consumers may have a desire to find new brands and unique products from around the globe, but one question may prevent them from clicking “add to cart”: Will this product have the same quality that’s advertised? For example, social commerce is a “big thing” in China, Ahluwalia noted.

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Social Commerce Returns Consumer Marketing 305

Retail TouchPoints

MAY 14, 2021

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. Advertising effectiveness on the platform had a banner year, with CPC falling 18% to $0.57

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Retail TouchPoints

MARCH 19, 2024

The social media juggernaut has made new updates to its ecommerce solutions to “make it even easier to drive product discovery and sales,” according to a new blog from TikTok. Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X to 2X better than other media channels.”

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Retail TouchPoints

JULY 30, 2020

Schools and universities are presenting plans designed to ensure students’ safe return to classrooms, but regardless of their children’s age, parents, grandparents and caregivers are purchasing more health-related goods to help them prepare. Heightened competition inspiring hyperlocal, omnichannel advertising.

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Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

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Retail TouchPoints

MAY 28, 2024

Google is no longer the world’s default search platform, and it’s no wonder this fact has raised Google’s competitive hackles, since as go users, so go advertisers. Google sees its role as a matchmaker between customers and advertisers, and a large part of that process involves content. New AI Overviews results page.

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Retail TouchPoints

FEBRUARY 17, 2023

Lesson 4 Brand and performance marketing should be intertwined: In times of economic uncertainty, marketing and advertising budgets are typically the first to be cut — especially brand marketing, which has a reputation of being hard to quantify and connect to financial outcomes. One truly can’t exist without the other,” she said.

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Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter. Make it fun.

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Retail TouchPoints

AUGUST 30, 2023

This trend is why Henry Rose partnered with Conste l lation to optimize its advertising creative and campaign targeting through the platform, and was ultimately able to generate more than 1.9 and increase return on ad spend by 32.8%. million impressions.

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Advertising Promotions Consumer Returns 246

Retail TouchPoints

DECEMBER 2, 2022

When Mitchell’s grandfather, Morris “Moishe” Cohen, returned from fighting in World War II, he and his brother-in-law took over the business. Social media also has become an integral part of the business, especially because Economy Candy doesn’t pay for any advertising. “We’ve Word-of-Mouth in the Digital Age.

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Retail TouchPoints

JANUARY 24, 2023

Profitability is the Name of the Game Retailers will be looking for strong returns on investment throughout the enterprise, which means potentially putting projects with a longer-term payback — like the metaverse — on the back burner. Onsite advertising makes up 40% of our investment; 60% is off-site advertising.

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Retail TouchPoints

OCTOBER 7, 2022

Social Commerce Meets Affiliate Marketing. The Independent ’s move is yet another sign that ecommerce has officially moved beyond the store website; consumers increasingly expect to be able to make a purchase when and where inspiration strikes , whether that be on social media, while streaming videos or directly in search engines.

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Retail TouchPoints

FEBRUARY 12, 2024

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. It’s a way to treat ourselves, and to indulge in a little luxury.

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Inside Retail

SEPTEMBER 7, 2023

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Social commerce harnesses a sense of “friendship” conveyed by influencers, making the online shopping experience more engaging and product recommendations more convincing.

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Retail TouchPoints

NOVEMBER 18, 2021

Enhance advertising and recommendation relevancy with better targeting and search. Customers today see one of two things [when they’re online] — one, you get a bunch of random advertisements that are annoying and not relevant to you, or two, you get ads based on what you’ve already searched for,” she said. Want more proof?

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Retail TouchPoints

NOVEMBER 11, 2021

Easton Town Center CEO Jennifer Peterson of Steiner + Associates will discuss the innovative solutions they’ve implemented throughout the customer journey, such as centralized pickup and return locations and using AR to improve brand and product discovery. Another layer of the marketplace conversation is new media and advertising offerings.

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Merchant Services Payment Services Consumer Beauty and Health 342

Retail TouchPoints

MAY 3, 2022

They feel like when they see an advertisement from a brand it doesn’t even feel like an ad. We went to market saying ‘TikToks, not ads,’ and we’re doing that and it’s working. People love the content they see on the platform. It’s coming from a creator.

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Retail TouchPoints

JULY 10, 2024

This modest we-were-there experience has been re-created and shared many times over on various social channels. In this way, store design borrows from the tested advertising strategy of positioning a product as an aspect of a desired identity, like Jeep commercials that connect with viewers who see themselves as rugged outdoorsy types.

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Inside Retail

OCTOBER 21, 2021

The deal talks come as internet shoppers increasingly buy items they see on social media, often following “influencers” on platforms such as Instagram and TikTok. Acquiring Pinterest would allow PayPal to capture more of that e-commerce growth and diversify its income though advertising revenue.

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Merchant Services Payment Services Social Commerce Returns 130

Retail TouchPoints

APRIL 13, 2021

5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them.

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Small Biz Trends

JULY 8, 2021

67% of customers admit that they bought something else while returning a product. According to a report from eTail and Stackla, 89% of retailers surveyed are either currently using social commerce, implementing it, or planning to do so within 24 months at the latest. Advertising by Retailers. billion by 2023 ( SBT ).

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365 Retail

MARCH 1, 2022

We predict that the ongoing shift in buyer behaviour and subsequent move to online shopping will be the driving forces for brands to continue and even accelerate the pace of their Amazon digital transformation sales strategies, as well as use this as an opportunity to improve their digital commerce operations.

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Inside Retail

AUGUST 14, 2022

E-commerce is convenient but fashion has the highest rate of returns in the format, due to poor fit, and style support is limited. As billions of dollars are invested in reducing e-commerce friction, and as social commerce becomes more shoppable, retail needs to focus on its sustainable competitive advantage – the physical experience.

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Retail TouchPoints

APRIL 16, 2024

The move represents an interesting return to a more traditional format for home shopping, one that had been eschewed by many companies in recent years in favor of newer video platforms — in particular social media. However, Amazon’s move from a social media-style setting back into television is a sign of the preferences of U.S.

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RETAIL MANAGEMENT SOFTWARE

JANUARY 23, 2023

Retail Media Networks Retail media networks are a form of advertising that enables retailers to monetize their first-hand data to better serve customers with more relevant offers when shopping in digital and physical stores and via email/SMS. Most of the time, a consumer returns a product in-store and makes the refund at the same retailer.

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Retail TouchPoints

JULY 2, 2021

Whilst shoppers have been able to engage with virtual experiences for the past year, shifts online have raised the bar around convenience as shoppers return back to stores. One of those is a desire for more meaningful, purposeful experiences. 3D merchandising and using 3D as a medium is going to be everywhere, there’s no doubt about it. .

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Retail TouchPoints

JANUARY 15, 2021

You’ll want to look at organic sessions, paid sessions, how long people have stayed on your page and the number of new visitors vs. returning visitors. You’ll also want to look at referral traffic to see if you’re getting page views from being featured in any news outlets, blogs or social media posts. Website traffic: More than 4.5

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365 Retail

MAY 23, 2024

By partnering with established resale platforms like Reflaunt and Depop , the social media giant is positioning itself at the forefront of an emerging trend – the convergence of social media, e-commerce, and sustainable fashion. Gone are the days when social sales equated to merely cheap fast fashion tat.

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Retail Assist

JANUARY 17, 2023

Quick commerce, social commerce, marketplaces, greenwashing of brands, a resurgence in physical retail and a rebalancing of ecommerce were key themes during the year. Whilst some press reports suggest there could be a decline in social media usage amidst a shunning of Big Tech, it’s pretty unlikely.

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A1 Retail

FEBRUARY 12, 2024

Kate Grindal, Retail Manager, Cadw said “Great to see many of our existing suppliers returning this year, it’s the perfect opportunity to catch up in one day.” We have been really surprised by the amount of new customers but we have also seen dormant customers returning to us this season.” #SBS In fashion we expect seasons.

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Retail Geek

APRIL 7, 2023

We also briefly discuss e-commerce in Brazil, around Jason’s recent trip to São Paulo. In this episode we recap everything you may have missed if you couldn’t make it to Las Vegas. But apparently like taking the email address of all the people you sell something too and uploading it to a server via an API is too hard.

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Merchant Services Payment Services Social Commerce Advertising 52

Retail Geek

FEBRUARY 28, 2023

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. 38:37] Selfish piece of.

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Retail Geek

JANUARY 20, 2023

Shopify launches an ad product such as a retail media network Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. E-com returns 10-15% growth rates. 60 billion in total sales and live streaming was likely less than 1% of that 60 billion so I. [40:48]

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Retail Geek

AUGUST 20, 2022

Checked out on Tick Tock in huge quantities yet but it’s super interesting the Amazons kind of approach to social commerce, is get content creators and influencers and sellers. A lot of people get interested in buying products through tick-tocking us they haven’t necessarily like. Meaningfully faster than brick and mortar.

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