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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. earning $26.97

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2021: The Year of Social Advertising

Retail TouchPoints

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. billion views and counting. Dynamic Showcase Ads (DSA).

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Pinterest Promises New Era of Advertising Performance (without Losing the Positivity)

Retail TouchPoints

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. We do not need to trade our children’s emotional wellbeing for return on ad spend,” Mallard added.

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How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty

Retail TouchPoints

After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels. This kind of teamwork fosters trust and reliability, which are essential for encouraging customers to return. That’s why establishing a brand presence well in advance is crucial.

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Marketers Must Adapt to Find More Authentic Ways to Engage With Customers

Retail TouchPoints

As these methods continue to deliver less and less return on marketing investment, brands must evolve to drive engagement and retention in more relevant and timely ways. There are two primary areas of marketing innovation underway: shopping rewards and social commerce. Truthfully, social commerce is neither of these.

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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

It was around the time Hurricane Sandy hit the Jersey Shore, so we decided to donate the bags to people as they returned to their homes on the island and get groups involved for donations. Vaccarella: Organic social has been key. But we are looking at advertising in a positive light going forward. This is just the beginning!

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