Retail TouchPoints

OCTOBER 29, 2024

However, the rising cost of customer acquisition via digital advertising – up 50% over the past two years – is forcing brands to explore new strategies. Today, D2C startups often see diminishing returns on their ad investments much earlier in their growth phase, making diversification essential. In the U.S.,

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Retail TouchPoints

JULY 25, 2024

Members who opt in will see display ads on the cart page that dynamically refresh after each new product scan, giving advertisers a new way to reach Sam’s Club members at the point of conversion and giving members new opportunities for product discovery. To learn more about retail media, check out our full guide here.

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Retail TouchPoints

FEBRUARY 14, 2025

Advertising and Data Access As brands expand their reach on different marketplaces, they will get access to different data and insights, including (but not limited to) sales trends, customer behavior and keyword performance; 33% of brands noted this being a major benefit of selling through marketplaces. According to Emarketer , U.S.

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Retail TouchPoints

SEPTEMBER 19, 2023

The dashboard integrates with the point-of-sale platform (also known as MADRID) that Sam’s Club advertisers and merchants already use to track sales — and combines Sam’s Club MAP campaign metrics with Sam’s Club sales performance in one place so that advertisers can track media impact on business outcomes.

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Advertising Merchant Services Point of Sale Returns 260

Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

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Inside Retail

MAY 8, 2022

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . per-cent lift in return on investment. Peeling back more layers, one reason for Meta’s strong performance, in particular, is that most brands analysed on the platform were getting the advertising basics right. .

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Retail TouchPoints

JUNE 22, 2022

You can do everything right in your advertising plan — target the right users, deep-link to the ideal product pages and create great ads — and still see users clicking on your ads only to quickly leave your site. In fact, most ecommerce brands are barely getting 2X-3X gross profit return on ad spend in 2022. What needs to change?

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Advertising Returns Planning Consumer 274

Retail TouchPoints

JANUARY 2, 2025

Retailers including Walmart are stretching the boundaries of retail media by providing access to non-endemic advertisers and additional in-store opportunities. consumers wallet.

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Inside Retail

FEBRUARY 23, 2025

EMarketer predicts digital retail advertising spending will reach a staggering US$166 billion in 2025, a dramatic leap from the $46.4 This collaborative approach allows smaller and regional retailers to expand their reach, attract more advertisers, and boost their competitiveness in the retail media market.

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Retail TouchPoints

FEBRUARY 26, 2025

And while there are certainly costs associated with going green (though it turns out greenwashing is often more expensive), sustainability has the potential to boost sales, cut costs and increase efficiencies including the bonus benefit of reducing product returns.

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Retail TouchPoints

MAY 1, 2024

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger , powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). “Advertisers on average see 6.5X

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Advertising Returns Marketing Consumer 274

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Advertising. Advertising automation is vital if you want to maximize ROAS and stay competitive. of online purchases were returned — up from 18.1%

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Payment Services Advertising Returns Checkout 363

Retail TouchPoints

SEPTEMBER 25, 2024

The new advertising solution builds on TikTok’s previously released Search Ads Toggle offering, but it gives brands more control and advanced targeting capabilities. Search Ads campaigns support both traffic and web conversion objectives, allowing advertisers to optimize their campaigns for both scale and performance.

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Advertising Jewelry Shopping Returns 283

Retail TouchPoints

JULY 30, 2024

You can even incentivize consumers to return to the same retailer where they made the original purchase and tell them exactly which aisle they can find the new product. There’s also an opportunity to gather consumer feedback. And remember the core product they were going to buy anyway?

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Advertising Consumer Shopping Accounting 260

Retail TouchPoints

NOVEMBER 7, 2024

After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels. This kind of teamwork fosters trust and reliability, which are essential for encouraging customers to return. That’s why establishing a brand presence well in advance is crucial.

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Retail TouchPoints

JANUARY 11, 2023

Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution. Retail media spend is projected to reach more than $61 billion in the U.S.

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Inside Retail

MAY 7, 2024

As demand for online advertising increased, algorithms were developed to match ads with relevant website content. As author Cory Doctorow observes, platforms often shift over time, prioritising their interests over users and advertisers. Partner with these websites to explore advertising opportunities that go beyond banner ads.

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Advertising Marketing Returns ATS 147

Retail TouchPoints

OCTOBER 24, 2024

Food delivery platform Grubhub is expanding its advertising capabilities to create a full-fledged commerce media network in partnership with Koddi. We’re excited to expand the services we provide our partners to include greater advertising capabilities.

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Merchant Services Advertising Payment Services Checkout 261

Retail Focus

FEBRUARY 6, 2025

Features like booking an in-store pickup online or returning online purchases in person are now viewed less as perks and more as baseline expectations. Discrepanciessuch as a promotion advertised online but absent in-storecan cause confusion and undercut brand trust.

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Payment Services Returns Technical Support Promotions 147

Retail Focus

JANUARY 11, 2025

In return for this extra revenue, many sportsbooks plow funds back into the NFL through advertising and sponsorship deals. Premium Advertising In the run up to the Super Bowl, there is great speculation over which brands will advertise during breaks in coverage. The opportunities, however, come at a premium.

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Advertising Promotions Returns ATS 130

Retail TouchPoints

MAY 19, 2022

With heady revenue predictions for retail media north of $100 billion and with equally impressive growth rates, it’s not surprising to see a surge of retailers opening advertising shops in attempts to capture share. Brands need return on ad spend (ROAS) reporting linked to sales data to justify their investment. Drive repeat purchase.

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Advertising Accounting Returns Management 298

Retail TouchPoints

SEPTEMBER 26, 2023

Brand advertisers will be able to tap into digital and in-store advertising as well as off-site advertising on brand-safe sites. Hy-Vee also operates several digital-driven ventures, including Hy-Vee Aisles Online , WholeLotta.com , VCRx.org and RedBox Rx.

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Advertising Supermarket Returns Customer Experience 260

Retail TouchPoints

MARCH 14, 2024

In this way, retailers will act more like media houses and thus engender the trust of CPG advertisers. However, reading around the subject can lull some retailers into the view that they need to do no more than create an internal agency and then leave all the work to third-party advertisers.

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Advertising Consumer Marketing Management 306

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

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Advertising Management Promotions Shopping 301

Inside Retail

JUNE 4, 2024

A decade or so ago, for most retailers, television advertising was the most effective way to meet the masses, whether it be to promote great deals or craft a specific brand image. billion will be spent by advertising on social media channels this year – 14.3 It forecasts US$247.3 per cent more than last year.

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Advertising Promotions Consumer Marketing 130

Retail TouchPoints

MARCH 28, 2023

Execs can evaluate the business impact of Meta marketing investments for a given brand, uncover new insights and study quantifiable metrics, including return on ad spend. We look forward to extending the reach of DGMN through the world’s largest social platform to deliver even more effective media for our advertisers.”

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Advertising Returns Marketing ATS 293

Retail TouchPoints

MARCH 12, 2024

Now, SPO sellers can boost their visibility and sales with personalized, curated advertisements to the millions of online shoppers that visit the SPO marketplace each year. Mirakl Ads is designed to offer a seamless advertising solution to both operators and sellers using the Mirakl marketplace platform.

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Shopping Advertising Returns Fashion 273

Inside Retail

MARCH 5, 2025

Rising acquisition costs will intensify the focus on checkout conversion As digital advertising costs soar, driven by aggressive bidding from global competitors like Shein and Temu, retailers must extract more value from each website visit. Conversion rates are critical.

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Fulfillment Shipping Customer Retention Inventory Management 130

Retail TouchPoints

JUNE 26, 2024

But this is only one side of the story; the ecommerce boom also led to a significant increase in return rates, which adds considerable logistical and cost implications, and eats into the bottom line. Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue.

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Advertising Returns Marketing Accounting 261

Inside Retail

NOVEMBER 27, 2024

Retailers compete for their advertised products to appear high up in online search results, by bidding on keywords. “By definition, when you increase the cost per click, the return on your marketing investment decreases. Shein did not immediately reply to a request for comment.

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Inside Retail

JANUARY 6, 2025

billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63 billion in gross merchandise volume (total spend before fees, discounts and returns) up from $4.5 Amazon announced it posted over $3.1 billion in 2022. million customers, reaching 7.9 billion in the prior year.

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Retail TouchPoints

NOVEMBER 25, 2024

It was around the time Hurricane Sandy hit the Jersey Shore, so we decided to donate the bags to people as they returned to their homes on the island and get groups involved for donations. But we are looking at advertising in a positive light going forward. This is just the beginning! Vaccarella: Organic social has been key.

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Wholesale Advertising Sporting Goods Marketing 270

Retail TouchPoints

JULY 31, 2024

For several years now, excitement has been building around retail media and what it will unlock: new revenue streams for retailers, better experiences for customers, high-intent audiences and closed-loop attribution for advertisers. million ; and A $7 return on ad spend (ROAS). But is all that actually happening yet?

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Advertising Returns Accounting ATS 273

Retail TouchPoints

APRIL 2, 2024

For marketers and advertisers, especially those who work for retail brands, TV guarantees brand awareness. The ability to broadcast a big message to a large, tuned-in audience has kept major retail advertisers coming back to the table for seconds (and thirds, and fourths) for the better part of a century. Absolutely.

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Advertising Marketing Returns Retail Marketing 264

Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) Merchants in the U.S.

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Merchant Services Advertising Shopping Management 293

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

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Advertising Marketing Social Commerce Consumer 293

Inside Retail

MARCH 9, 2025

If I were to lay a one-way bet, continued commercial pressures and shrinking marketing budgets will remain in 2025, Nicole Miranda, director of client services at advertising agency Spinach, told Inside Retail. In this challenging environment, marketers will need to deliver bigger returns on less investment.

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Marketing Advertising Outdoor Returns 130