Retail TouchPoints

FEBRUARY 23, 2021

Entering 2021, retailers are still looking to beef up their ecommerce strategy to get this trend to stick. This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. In fact, Smartly.io Facebook Remains Top of Mind.

Advertising 291

Advertising Social Commerce Consumer Marketing 291

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms.

Customer Experience 313

Customer Experience Social Commerce Advertising Shopping 313

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. Finally, TikTok has rapidly entered the U.S.

Advertising 270

Advertising Fast Fashion Social Commerce Marketing 270

Retail TouchPoints

OCTOBER 2, 2024

Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. Here are a few trends impacting retail experiences. Signage is everywhere.

Kiosk 273

Kiosk Advertising Consumer Employee Engagement 273

Retail Smart Guys

OCTOBER 10, 2022

The pandemic has significantly impacted the world, especially in the retail landscape. It has brought eCommerce and omnichannel to the front seat fostering a digital-driven retail market at present and in the future. As a retailer, you may be panicking about how to keep up with these constant changes.

Social Commerce 52

Social Commerce Point of Sale Checkout Advertising 52

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Retail Marketing Statistics.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

MAY 3, 2022

Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this. We went to market saying ‘TikToks, not ads,’ and we’re doing that and it’s working. A positive message also can focus on inspiration, according to Sevilla.

Marketing 281

Marketing Consumer Advertising Social Commerce 281