Retail TouchPoints

JULY 30, 2024

In large part, it’s a consequence of consistent consumer shopping routines. The comfort of repeatable shopping makes people more reluctant to deviate from their habits, especially when, in their mind, the tried-and-true choices are working just fine. No disruption to consumers’ comfy shopping routines. Yep, we all have one.

Advertising 263

Advertising Consumer Shopping Accounting 263

Retail TouchPoints

NOVEMBER 21, 2023

But what retailers might not know is that the holidays are also the biggest season for streaming. When customers aren’t actively searching and shopping for gifts, they are spending an elevated amount of time watching their favorite TV shows and movies — especially holiday classics like How the Grinch Stole Christmas and Elf.

Shopping 278

Shopping Consumer Specialty Retailers Department Stores 278

Retail TouchPoints

MAY 17, 2024

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out.

Checkout 289

Checkout Shopping Kiosk Supermarket 289

Tokinomo

NOVEMBER 27, 2023

To commemorate the 18th anniversary of the theatrical release of “Just Friends” on November 23, the same day Thanksgiving is celebrated this year, Reynolds and Smart collaborated to create an advertisement titled "Just Friendsgiving." Viewers have the opportunity to witness the current status of the characters' relationship.

Advertising 278

Advertising Shopping Retail Marketing Marketing 278

Retail TouchPoints

OCTOBER 10, 2022

Retail and etail spend massively on measurable digital advertising. of retail sales happen during Q4. Additionally, retailers typically devote 25% of their annual budgets to media during the four-day shopping period from Black Friday to Cyber Monday, according to a survey by performance advertising software Nanigans.

Marketing 298

Marketing Advertising Retail Marketing Consumer 298

Retail Focus

MARCH 25, 2025

Retailers who get these shifts can change their product mix accordingly, pushing value over premium until conditions improve. The Role of E-Commerce in Inflationary Periods During times of inflation, online retailers have an advantage over physical stores. Value replaces aspiration across advertising.

Consumer 130

Consumer Drop-Shipping Shipping Store Layout 130

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. billion in advertising during the first year of its U.S.

Advertising 278

Advertising Fast Fashion Social Commerce Marketing 278

Inside Retail

MARCH 9, 2025

The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing both from the consumers and the businesss perspective and which ones are just noise, will be critical to achieving growth in the year ahead.

Marketing 130

Marketing Advertising Outdoor Returns 130

Retail TouchPoints

APRIL 9, 2025

Retail markets move fast, especially now that many, if not all, major retailers are betting big on emphasizing ecommerce over physical locations. As part of this push, the once-reviled practice of data scraping and aggregation has become a pivotal tool for retailers. Even physical retailers benefit from data scraping.

Outdoor 147

Outdoor Advertising Marketing Retail Marketing 147

Retail Focus

DECEMBER 12, 2024

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. These sessions revealed an optimistic vision of the resilience of retail as an asset class.

Marketing 265

Marketing Fashion Retail Marketing Management 265

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. The best part about in-person shopping?

Customer Experience 317

Customer Experience Social Commerce Advertising Shopping 317

Retail TouchPoints

APRIL 2, 2024

For marketers and advertisers, especially those who work for retail brands, TV guarantees brand awareness. The ability to broadcast a big message to a large, tuned-in audience has kept major retail advertisers coming back to the table for seconds (and thirds, and fourths) for the better part of a century.

Advertising 269

Advertising Marketing Returns Retail Marketing 269

Retail TouchPoints

OCTOBER 2, 2024

Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. Here are a few trends impacting retail experiences. So the stage is set.

Kiosk 278

Kiosk Advertising Consumer Employee Engagement 278

Retail TouchPoints

SEPTEMBER 20, 2021

Consumers are no longer satisfied with just making a transactional product purchase from a brand; they crave a purchase from a brand they can get behind , a brand that has purpose, that works to build a sense of community, that offers consumers an interactive shopping experience. But what does that really mean?

Advertising 279

Advertising Consumer Shopping Marketing 279

Retail Focus

NOVEMBER 21, 2024

For vape juice brands, staying competitive in the retail market requires a deep understanding of the latest trends influencing sales. Stronger Regulatory Influence Regulations around vaping products continue to evolve, shaping how vape juice brands operate and market their products.

Retail Trends 130

Retail Trends Target Market Consumer Advertising 130

Inside Retail

APRIL 22, 2021

Looking ahead to the future of online shopping, three key trends in particular are likely to have lasting implications. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Direct-to-consumer selling.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Inside Retail

JANUARY 16, 2025

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

Merchant Services 130

Merchant Services Fashion Jewelry Social Commerce 130

Retail Focus

FEBRUARY 15, 2024

Key Strategies for Retailers Digital and Social Media Marketing In the digital age, a robust online presence is non-negotiable. Retailers should leverage these platforms for targeted advertising, engaging content, and interactive campaigns that encourage sharing and participation.

Retail Marketing 130

Retail Marketing Marketing Advertising Consumer 130

Retail TouchPoints

JULY 15, 2022

It’s enough to make retailers without an RMN of their own scramble, particularly as companies like Amazon and Walmart report mind-boggling ad revenues — $2.1 billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re This requires a shift in mindset and approach; and.

Advertising 290

Advertising Marketing Spend Marketing Customer Experience 290

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Even in the marketplace segment, Amazon isn’t a monopoly.

Advertising 289

Advertising Fulfillment Customer Experience Marketing 289

Retail TouchPoints

DECEMBER 16, 2022

Darveau-Garneau: It was a really fun role, but about two years ago, the conversation started shifting away from digital advertising. Instead, the CEOs and CMOs I was talking to started saying: “I know we need to get more digital, do less TV advertising, so on and so forth, but it’s not my biggest issue. What’s the shipping cost?

Merchant Services 321

Merchant Services Advertising Customer Experience Shipping 321

Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. Back-to-school shopping peaks in August. Back-to-school shopping trends will take shape as states decide when and how to reopen schools. Prime Day and its halo effect mark July. Learn From: Electronics.

Beauty and Health 253

Beauty and Health Marketing Sporting Goods Advertising 253

Retail TouchPoints

DECEMBER 1, 2023

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. No one would have dared ask Americans to choose between their two favorite sports — shopping and football. Remember the Black Fridays of yore?

Shopping 289

Shopping Advertising Consumer Accounting 289

Retail TouchPoints

NOVEMBER 17, 2021

marketers report being very reliant on third-party cookies in digital advertising, the reality is here: cookies are going away. However, even amidst significant disruptions like data deprecation, advertising continues to perform well in today’s world, specifically in the luxury retail sector. While 80% of U.S.

Advertising 264

Advertising Marketing Consumer Returns 264

365 Retail

JUNE 28, 2022

In real time, a marketer can drop channels or audiences that aren’t performing well, shift their budget to a narrower focus, and ultimately improve their ROI on advertising spend. With the growth of Retail Media networks, this is becoming more and more accessible for brands. Prem Patel, Managing Director of Catalina UK.

Retail Marketing 98

Retail Marketing Marketing Advertising Consumer 98

Inside Retail

MAY 3, 2021

. “They are less likely to watch traditional TV (if at all), listen to radio stations or arguably see out-of-home advertising, due to the amount of time they spend engaged with the digital realm through screens,” he said. He suggests marketers and retailers use Twitch to drive awareness of brands, sales, releases and new products.

Beauty and Health 246

Beauty and Health Fashion Advertising Outdoor 246

Inside Retail

APRIL 1, 2025

Artificial intelligence (AI) is ushering in an exciting new era for retail marketing and customer engagement, according to Jake Cohen, VP and head of Shopify at Klaviyo. An experience like that deters consumers from shopping with that brand anymore because they’re not being empathetic to their needs.

Marketing 130

Marketing Consumer Advertising Retail Marketing 130

Inside Retail

JUNE 28, 2021

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Now, however, it seems to be all she knows.

Consumer 264

Consumer Marketing Retail Marketing Shopping 264

Inside Retail

OCTOBER 13, 2021

Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they own, let alone recognise their true value. Retailers have an unprecedented opportunity to monetise their own assets. Ultimately, we see retail media as a win-win for retailers and their brand partners or vendors.”.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

JUNE 5, 2024

The experts agree, predicting that global AI in the retail market will surpass $24 billion by 2028 , growing at 24.4% Yet many retailers haven’t begun leveraging AI to its fullest potential. Few things have disrupted the ecommerce industry of late quite as thoroughly as AI.

Customer Experience 289

Customer Experience Fulfillment Marketing Advertising 289

Inside Retail

SEPTEMBER 3, 2024

Artificial intelligence (AI) is making strides in numerous industries, and retail is certainly no exception. Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency.

Loss Prevention 245

Loss Prevention Checkout Shrinkage Supply Chain Management 245

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity.

Marketing 246

Marketing Consumer Advertising Retail Marketing 246

Retail TouchPoints

FEBRUARY 5, 2024

DCO can streamline the media and creative process, offering a one-stop shop for marketers through the use of dynamic templates and complex decisioning. Second, a larger increase in the need for personalized advertising. Complexity cannot live here.

Accounting 264

Accounting Marketing Finance Consumer 264

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables. Consumers expect to see the real products and packaging.

Marketing 264

Marketing Consumer Advertising Retail Marketing 264

Retail TouchPoints

APRIL 26, 2024

Known widely as one of the first subscription boxes to make a splash in the retail market, BarkBox has become just one piece of a much larger organization. RTP: How are you balancing your marketing and advertising to drive traffic not just to your owned ecommerce platform but also to your wholesale retail partners like Target?

Wholesale 278

Wholesale Consumer Marketing Advertising 278