Inside Retail

SEPTEMBER 23, 2024

The Australian Competition and Consumer Commission’s (ACCC) allegations that Woolworths and Coles breached the Australian Consumer Law by making misleading claims about discounts come as retailers head into their most promotional period of the year and serve as a warning to the wider industry.

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Supermarket Promotions Advertising Consumer 130

Retail Gazette

FEBRUARY 24, 2025

Co-op has said convenience retail media is up to four times more impactful than campaigns found in larger supermarkets. The study also assessed viewability and opportunities to see, indicating instances where advertisements could have been seen without direct focus.

Advertising 76

Advertising Supermarket Promotions Consumer 76

Retail Focus

SEPTEMBER 14, 2023

Trust leads to sales This shift towards wanting to be served ad content from already trusted brands calls for a greater cross-channel approach to shopper engagement, which means retailers should consider a blend of 1st party and 3rd party channels within their advertising strategies to deliver increased interaction, conversion and sales.

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Advertising Consumer Marketing Spend Supermarket 163

Retail Gazette

MARCH 11, 2025

The frozen food specialist has promoted category trading manager Adam Smith to head of retail media, who will head up the retailers first dedicated in-house team, The Grocer reported. The supermarket joins the likes of Tesco, Sainsbury’s and Asda, which has strengthened its retail media offer in recent months.

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Supermarket Grocer Advertising Promotions 95

Inside Retail

NOVEMBER 25, 2024

Nowhere is this more evident than in Australian supermarkets where – following international trends – the deployment of digital screens is driving significant increases in sales of participating brands. For example, you can reduce the wastage of advertising – and wastage of perishable products in stores.

Promotions 130

Promotions Marketing Target Market Shopping 130

Retail Gazette

OCTOBER 11, 2023

Amazon has unveiled its first marketing campaign to promote its byAmazon private label food range. The frozen food specialist joins Co-op and Morrisons as a third-party supermarket partner on the platform, while Waitrose is currently eyeing a similar partnership with the online titan to boost its market share.

Promotions 110

Promotions Advertising Supermarket Marketing 110

Retail Gazette

DECEMBER 4, 2023

Some UK supermarkets are “blatantly disregarding” rules aimed at tackling childhood obesity by placing restrictions on where products high in fat, salt or sugar (HFSS) can be placed. The research comes a year after the government introduced regulations on HFSS food promotion and placement in England.

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Supermarket Grocer Checkout Advertising 115

Inside Retail

MAY 29, 2024

Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. Trust issues Scammers are adopting new technology, such as artificial intelligence, and more elaborate methods to steal from online shoppers, with copycat sites and advertisements difficult to distinguish from the real deal.

Payment Services 286

Payment Services Advertising Shopping Consumer 286

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,

Advertising 264

Advertising Marketing Management Customer Experience 264

Retail TouchPoints

JULY 24, 2023

of these emails being spam, 36% of which are from marketing and advertising initiatives. If the advertisements and promotions are not adequately tailored to the shopper, they won’t stand out amongst the noise. To break through all this noise, retailers must rely on personalization.

Marketing 246

Marketing Retail Marketing Advertising Promotions 246

Retail Gazette

OCTOBER 11, 2024

Tesco is set to serve customers brand adverts based on their location within its supermarkets as it ramps up its retail media offer. The move, which has not yet been given a launch date, means customers using the supermarket’s self-scanning devices will be shown adverts as they reach a particular area of the shop or shelf.

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Location Advertising Supermarket Promotions 103

Retail Gazette

OCTOBER 9, 2024

Tesco’s retail media division has unveiled a host of new options for advertisers including video advertising and store wraps. The supermarket said the new video option would allow brand advertisers to launch short-form videos on Tesco’s website and app users.

Advertising 64

Advertising Supermarket Promotions Customer Experience 64

Inside Retail

MAY 24, 2021

Supermarket giant Coles has joined a coalition of some of the world’s largest liquor companies to promote better standards of alcohol sale and prevent underage consumption through online purchasing. Coles is also a signatory on the Alcohol Beverages Advertising Code and is a founding member of not-for-profit organisation DrinkWise.

Promotions 147

Promotions Supermarket Advertising Consumer 147

Retail TouchPoints

MAY 17, 2024

I’m seeing a lot of interest in localized smart checkout scenarios, especially in grocery, supermarket and mass,” said Sandeep Unni, Senior Director and Retail Analyst in Gartner ’s Research and Advisory practice in an interview with Retail TouchPoints. by the end of 2024.

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Checkout Shopping Kiosk Supermarket 289

Mike Anthony

MARCH 21, 2025

How often do people go shopping in a supermarket? In-store retail media messaging – it isn’t about the advertising tagline What else can we say about this display? In-store retail media can drive incremental consumption as well as purchase Because in this category, purchase frequency is a barrier to usage. Think about it.

Consumer 130

Consumer Marketing Supermarket Advertising 130

Retail TouchPoints

DECEMBER 2, 2022

There are a growing number of retailers competing for their share of available advertising dollars, and a big player in retail media has just upped the ante. supermarket operators into one, expanding their national footprint and aggregating a treasure trove of first-party data. grocery market. grocery market.

Advertising 162

Advertising Marketing Supermarket Consumer 162

Retail Focus

DECEMBER 8, 2021

Supermarkets, for example, are targeting promotions based on different areas of their stores or using screens to manage queues. Pickus agrees: “A digital medium allows retailers to match the speed of their in-store advertisements with those of their online shopping platform.

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Kiosk Fast Fashion Promotions Returns 209

Retail Gazette

AUGUST 17, 2023

Iceland boss Richard Walker joined the call for a change in advertising laws that currently ban retailers from promoting price reductions on baby formula products. However, current legislation prevents manufacturers and retailers from including infant formulas in price promotions or other activities aimed at increasing its sale.

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Supermarket Advertising Promotions Marketing 98

Retail Gazette

APRIL 24, 2024

Morrisons has launched a new trolley advertising network in its stores nationwide as it ramps up its retail media offer. The supermarket chain has partnered with Retail Media Group to introduce trolley media across 300 of its largest supermarkets.

Advertising 52

Advertising Supermarket Accounting Promotions 52

Retail Focus

JULY 16, 2024

You may have seen it at a supermarket, where you earn points for buying groceries and you can cash them in for discounts. Still, gamblers should keep in mind that match deposit bonuses usually also come together with minimum deposit requirements, with 10 minimum payment promotions being among the most common ones.

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Payment Services Advertising Supermarket Promotions 130

Retail Gazette

OCTOBER 17, 2023

Total till sales at UK supermarkets have seen sustained growth of 9.1% This has been encouraged by an increase in the discounts offered by supermarket loyalty schemes. If so, this would help sustain growth over the forthcoming half term period and may give a further boost in early November as seasonal advertising campaigns start.”

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Supermarket Finance Returns Advertising 64

A1 Retail

SEPTEMBER 20, 2023

Drive your competitive advantage Imagine you are pulling into the car park of a supermarket and looking to charge your vehicle. Aside from an advertisement, organisations can also utilise this space to demonstrate their sustainability leadership and corporate values. That isn’t a problem.

Advertising 59

Advertising Outdoor Promotions Supermarket 59

Inside Retail

FEBRUARY 8, 2022

Supermarket Aldi may be well-known for its low prices and everyday grocery offering, but in December last year, the retailer launched a pop-up champagne bar in affluent Mayfair in London, showcasing its award winning private label ‘Veuve’ line. “I They could have just put an ad on TV. Private label.

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ATS Supermarket Store Layout Advertising 130

Retail Gazette

AUGUST 7, 2024

Retail media has exploded this year as more brands look to advertise to customers while they shop in-store and online. Tesco Tesco cemented itself as a leader in retail media back in May when it wrapped its entire London Wembley store in branded advertising.

Advertising 109

Advertising Grocer Supermarket Promotions 109

Inside Retail

NOVEMBER 20, 2022

According to the Trigo CEO Michael Gabay, the Berlin location is nearly double the size of the Cologne store, where the concept debuted, and has additional offerings, such as promotional baskets, crates of beer and other bulk items, as well as pans and kitchen utensils.

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Checkout Payment Services Supermarket Specialty Store 130

Inside Retail

AUGUST 6, 2024

Channelling the Olympic spirit If you’ve been into your local Woolies in the last couple of weeks, you would have seen Olympic fever in action with supermarkets decked out in green and gold. Woolworths has a variety of promotions running in-store in addition to making donations to grassroots sporting organisations.

Supermarket 147

Supermarket Advertising Promotions Marketing 147

365 Retail

NOVEMBER 1, 2023

Bolstered by digitised loyalty schemes, most major supermarkets are unveiling retail media platforms, while ecommerce retailers capitalise on activating their rich stores of first-party shopper data. But where does that leave smaller, independent retailers?

Beauty and Health 111

Beauty and Health Advertising Supermarket Grocer 111

Inside Retail

NOVEMBER 1, 2022

The new format will also allow us to amplify and promote our catalogue in mediums where our customers increasingly spend time, including on social media and online as part of our digital advertising.”. Supermarket giant Coles also axed its weekly print catalogue during the pandemic, saying customers were better served online.

Advertising 130

Advertising Marketing Consumer Supermarket 130

Retail Gazette

MAY 21, 2024

Tesco has wrapped its entire London Wembley store in branded advertising as it ramps up its retail media offering. The collaboration – which marks the first time a Tesco store has been wrapped for a promotional campaign – is also extended in store, with activations and exclusive promotions for shoppers.

Promotions 78

Promotions Supermarket Advertising ATS 78

Retail Gazette

FEBRUARY 22, 2024

Tesco has launched a new media partnership with Vauxhall, which will see the car giant’s branding brought to the supermarket’s EV charge points. Vauxhall promotions will also be displayed on 619 charging units which have integrated media screens.

Supermarket 64

Supermarket Advertising Grocer Promotions 64

Inside Retail

OCTOBER 10, 2023

It’s interesting to see both Waitrose and M&S running campaigns you’d never have seen in the past, with price promises, price matching and price-down promotions. Brands obviously don’t advertise the fact and it is seen as pulling the wool over shoppers’ eyes. The practice can blow up on businesses.

Supermarket 130

Supermarket Store Layout Checkout Advertising 130

V Count

MARCH 20, 2023

Your average shopper nowadays is more educated than ever —in the sense that they know what they need and want— meaning supermarkets and grocery shops must learn to adapt and leverage new technologies to help them understand what customers want and meet the modern shoppers’ demands.

Supermarket 52

Supermarket Loss Prevention Promotions Store Layout 52

Inside Retail

JULY 29, 2021

I don’t think any business is too happy right now unless you’re selling toilet paper in the supermarkets. So we are absolutely going to be investing in revamping stores and concession stores and bringing them up to standards, as well as general marketing and promoting the brands. LK: I think each brand is a different story.

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Wholesale Fashion Department Stores Marketing 246

365 Retail

NOVEMBER 26, 2021

The Co-op is replacing its traditional multi-million pound Christmas TV advertising with a move to promote the network of Community Fridges. The retail giant said its funding will double to 500 the network of Community Fridges, which was set up by environmental charity Hubbub in 2016. tonnes of food every month.

Advertising 111

Advertising Promotions Supermarket 111

Inside Retail

JUNE 30, 2021

We have continuously worked with all our tenants to come up with robust marketing strategies to encourage customer traffic and spending, including creating promotional areas at high traffic areas, assisting with shopping and dining vouchers, and continuing with our shopper rewards and redemption programs. With a net lettable area of 1.8

Department Stores 246

Department Stores Merchant Services Outdoor Shopping 246

Inside Retail

JUNE 26, 2023

He acknowledged that digital advertising has played a pivotal role in Drools’ marketing efforts, allowing the brand to target a wider audience and achieve better yields. “Moreover, we have recognised the rising demand for quick commerce, particularly in the pet-food category, where customers often require last-minute purchases,” he noted.

Marketing 130

Marketing Supermarket Advertising Planning 130

V Count

MARCH 20, 2023

Your average shopper nowadays is more educated than ever —in the sense that they know what they need and want— meaning supermarkets and grocery shops must learn to adapt and leverage new technologies to help them understand what customers want and meet the modern shoppers’ demands.

Supermarket 40

Supermarket Loss Prevention Promotions Store Layout 40