Remove Advertising Remove Promotions Remove Supermarket
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Supermarket advertising with POP marketing

Tokinomo

When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal over another brand? It's not just the priceā€”it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others.

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Why supermarkets could face scrutiny for the way they discount, too

Inside Retail

Amidst multiple inquiries into the price-setting practices of Australian supermarkets, Woolworths and Coles are seemingly leading with more specials and promotions than ever. Choice is looking for the real deal Supermarkets are where Australians feel cost-of-living pressures the most, and food inflation is far from a myth.

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How consumersā€™ forensic focus on prices is driving cross-shopping

Inside Retail

Australiaā€™s leading supermarkets, Coles and Woolworths, delivered their third-quarter results to shareholders this week along with new consumer insights. Customers are looking for more ways to save, are cross-shopping more, buying more own brand and buying more product on promotion,ā€ said Banducci.

Consumer 255
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What retailers need to know about the latest battle over supermarket prices

Inside Retail

The Australian Competition and Consumer Commissionā€™s (ACCC) allegations that Woolworths and Coles breached the Australian Consumer Law by making misleading claims about discounts come as retailers head into their most promotional period of the year and serve as a warning to the wider industry.

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New ways of earning more consumer trust through advertising

Retail Focus

Trust leads to sales This shift towards wanting to be served ad content from already trusted brands calls for a greater cross-channel approach to shopper engagement, which means retailers should consider a blend of 1st party and 3rd party channels within their advertising strategies to deliver increased interaction, conversion and sales.

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Save a Lot Plots In-Store Retail Media Rollout Across 900 Locations

Retail TouchPoints

Through the strategic partnership, nearly 900 stores will use RFMNā€™s dynamic Digital Window Signs to promote weekly sales programs, special events, promotional ads and other ad messages, powered by Save A Lotā€™s retail media network.

Location 242
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Hy-Vee Implements Digital Shelf Tags, Debuts Post-Purchase Offers for Items Beyond its Assortment

Retail TouchPoints

Supermarket chain Hy-Vee has invested heavily in its digital transformation over the last two years ā€” and its latest adoption of digital shelf tags and post-purchase offers powered by its retail media network are designed to further improve the omnichannel grocery shopping experience. The digital shelf tagsā€™ offer multiple benefits.