Remove Advertising Remove Promotions Remove Store Layout
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How to build a bricks-and-mortar store that attracts and retains customers

Inside Retail

Some of them are tried and true, such as store layout and design, customer service and convenience. Store layout and design Store layout and design are basic, yet essential factors in creating the initial impression and introduction to the store. Don’t be complacent in this area.

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Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

Retail TouchPoints

Would they know what areas of the store were the least productive from a sales (or profit) perspective that could be eliminated to make room for a café, seating area or experiential exhibit that would make customers want to visit more often? Delivering Exceptional Customer Experiences Collect and use your in-store data.

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Amazon to Share Shopper Insights from its Grocery Stores with Brands

Retail TouchPoints

Store Analytics combines product location with shopper interaction and purchase data from the stores to give brands aggregated, anonymized insights about the performance of their products, promotions and ad campaigns. Purchase behavior in stores also will be linked to online shopping activity.

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Unlocking Retail Growth: The Power of Network Analytics for Strategic Insights

Retail TouchPoints

By examining this network traffic, retailers can gain valuable insights, such as the most frequented areas of a store, the effectiveness of digital signage, the efficiency of store layouts and even the performance of online versus in-store promotions.

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Sick of hearing about AI? The key is understanding how to make it work for you

Inside Retail

Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI. In-store enhancements Computer vision: Improves product displays and store layouts to attract shoppers. There are nuances with every brand and business that you need to think about and consider.

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How Buy One, Get One Can Improve Your Sales

Wiser

Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. In a report from AMG , 66 percent of shoppers say that they like BOGO the most out of all discount promotions. They also found that 93 percent of shoppers report that they have taken advantage of BOGO promotions at least once.

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What Should You Be Doing With Your Shopper Data?

Wiser

Your next step might be to put out a promotion discounting purchases of a certain amount or higher from the same brand. Optimize Your Store Layout and Shelf Space. Tracking shopper foot-traffic can also provide insight into the best place for promotional displays and signage.