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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

Vaccarella is no stranger to retail — Bogg has wholesale partnerships with Dick’s Sporting Goods and Bass Pro Shops , among others — and she has mastered a model in which the brand develops exclusive designs tailored to each partner’s shopper base. But we are looking at advertising in a positive light going forward.

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Five key trends shaping the future of retail media in 2025

Inside Retail

EMarketer predicts digital retail advertising spending will reach a staggering US$166 billion in 2025, a dramatic leap from the $46.4 Retail media offers the promise of highly personalised product recommendations, promotions, and content, leading to increased customer engagement and conversion rates.

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Advertising for Black Friday Will Look Different This Year: What Advertisers Need to Know

Retail TouchPoints

In the past month alone, Walmart, Target, Best Buy and DICK’S Sporting Goods all have announced that they will not be opening their doors on Thanksgiving in an effort to limit the spread of COVID-19. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.

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Marketing With A Different Lens: What You Can Learn From Other Retail Verticals

Retail TouchPoints

We’re seeing successful advertising tactics arise in many retail verticals for different reasons. For instance, many electronics retailers are seeing results with remarketing audiences, while sporting goods is excelling at ad efficiency. LIAs promote available products that shoppers can receive via curbside store pickup.

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As World Cup breaks records, Adidas, Nike navigate bumps in retail demand

Inside Retail

The tournament in Australia and New Zealand promises to be among the most popular standalone women’s sporting events ever held , with FIFA expecting viewing figures of some two billion, despite time zone differences that make it difficult for many Europeans and Americans to tune in.

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How to Get Your Product in Dicks Sporting Goods

Retail Bound

Are you a product manufacturer looking to get your products sold at Dicks Sporting Goods? This blog post will guide you through the steps to get your products on the shelves of one of the largest sporting goods retailers in the United States. Look no further!

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Wilson Sporting Goods Turns First Physical Stores into Ultimate Urban Playgrounds

VMS

The sporting goods retailer has existed for elite athletes as a wholesale brand for more than 100 years, being the “official ball of everything” from tennis to golf. For aspiring sportspeople, Wilson products existed on a par with everything else in department stores and retailers like Dick’s Sporting Goods.