Retail TouchPoints

NOVEMBER 10, 2022

But clearly deal hunting is top-of-mind for older consumers: while 55% of Gen Z consumers said they plan to spend more on holiday shopping and celebrations, a mere 39% of millennial shoppers intend to do the same. Taking an Agile Approach to Marketing and Advertising.

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Advertising Shipping Consumer Shopping 264

Retail TouchPoints

JUNE 15, 2022

Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase. Google’s shopping function is more algorithm-based, relying on the query itself and search history.

Merchant Services 306

Merchant Services Shopping Payment Services Advertising 306

Retail TouchPoints

MARCH 26, 2024

Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data. The dual challenge of scaling “gold standard” first-party data and adjusting to the absence of cookies looms large over retail advertisers in the coming year.

Advertising 264

Advertising Apparel Consumer Marketing 264

Inside Retail

MARCH 25, 2025

Ramadan continues to be a crucial shopping period across Southeast Asia, with evolving consumer behaviours and market dynamics shaping the retail landscape. Shopping patterns remain distinct throughout the holy month, with sales peaking in the last two weeks. This year, Ramadan began on February 28 and ends on March 30.

Shopping 130

Shopping Inventory Management Consumer Promotions 130

Inside Retail

FEBRUARY 7, 2023

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. Brands seeking to break away from the Google-Meta duopoly in the digital advertising market need to be agile and adaptable to match today’s digital landscape.

Advertising 246

Advertising Returns Promotions Checkout 246

Tokinomo

NOVEMBER 16, 2022

People have been shopping in-store for ages. From the assortment of products to the technique used to promote those products. Nowadays, customers are not shopping in-store just for the products, they are doing it to take advantage of the whole shopping experience. Over time a lot has changed.

Advertising 246

Advertising Promotions Shopping Retail Marketing 246

Retail TouchPoints

MARCH 28, 2025

Consumers love to find a bargain, and promoting discounts and sales is a central tool in retailers’ arsenal to drive sales and traffic. The first situation arises when retailers advertise a product at a sale price compared to a higher regular” original “compare at” or “strikethrough” price.

Advertising 147

Advertising Promotions Consumer Apparel 147

Retail TouchPoints

JANUARY 12, 2021

This unprecedented retail apocalypse has also required physical retailers to rethink and prepare for a post-COVID era where in-store shopping will never be the same. The pandemic also put the survival of shopping malls — the aggregation of physical retailers — on the line. Post-COVID: Shopping = Buying + Experience.

Shopping 288

Shopping Merchant Services Advertising Customer Experience 288

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

Advertising 246

Advertising Customer Retention Marketing Consumer 246

Retail TouchPoints

JANUARY 9, 2024

Google Shopping ads are now accessible to Instacart ’s advertising partners, which can leverage Instacart’s retail media data. Instacart offers insights on consumer shopping behavior from its catalog of more than 1.4 Instacart offers insights on consumer shopping behavior from its catalog of more than 1.4

Shopping 264

Shopping Advertising Consumer Promotions 264

Retail TouchPoints

APRIL 27, 2023

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.

Merchant Services 306

Merchant Services Shopping Checkout Social Commerce 306

Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Media value is the cost of advertising needed to generate the same public exposure.

Advertising 245

Advertising Marketing Consumer Promotions 245

Retail TouchPoints

APRIL 1, 2025

Filling a grocery cart is perhaps the one retail experience we all share on a regular basis, more than shopping for clothes, tools or any other retail category. Why is marrying up the in-store and online grocery shopping experience the next big thing in grocery? grocers are valued at $8.5 boasting 365 locations. Here in the U.S.,

Grocer 147

Grocer Checkout Point of Sale Advertising 147

Retail Gazette

MARCH 17, 2025

The Advertising Standards Authority (ASA) has come under fire for alleged double standards in its approach to body image regulation after it blocked an advert for Next while allowing campaigns featuring plus-size models. Thom, who had been shopping on the site during her pregnancy, argued that the ASAs approach seemed hypocritical.

Advertising 71

Advertising Promotions Fashion Management 71

Inside Retail

MAY 2, 2024

This includes cross-shopping, where consumers actively purchase their groceries from multiple stores. It’s not a new phenomenon for retailers but Coles and Woolworths are witnessing an uptick as grocery shopping becomes less habitual with consumers researching products extensively before heading to their local store.

Consumer 255

Consumer Shopping Supermarket Promotions 255

Retail TouchPoints

JANUARY 12, 2024

Disney has launched a beta program for its first native streaming shoppable ad format, Gateway Shop , which will allow consumers to purchase items without disrupting their viewing experience. Since the 2020 launch of GatewayGo, Disney said that more than 200 advertisers across all categories have tested the format.

Shopping 277

Shopping Advertising Consumer Promotions 277

Retail TouchPoints

SEPTEMBER 29, 2021

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

Social Commerce 317

Social Commerce Shopping Advertising Marketing 317

Retail TouchPoints

DECEMBER 12, 2024

The holiday shopping frenzy is officially in full swing now that Thanksgiving weekend has ushered in Cyber Week dealmaking, and brands are pulling out all the stops to capture consumer attention during the most lucrative retail season of the year.

Promotions 173

Promotions Customer Experience Consumer Accessories 173

Retail TouchPoints

FEBRUARY 26, 2025

This next, more expansive version of omnichannel (as Walmart sees it) encompasses everything from hyper-personalized product recommendations, virtual shopping assistants and automated delivery to virtual try-on and in-platform buying (whether that platform be social media, television, a gaming environment or something else entirely).

Advertising 173

Advertising Accounting Marketing Consumer 173

Retail TouchPoints

SEPTEMBER 14, 2023

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first AI-powered holiday season.” AI is taking center stage across the advertising industry with more tools available to marketers than ever before.” the UK, Canada and Australia this holiday season.

Advertising 299

Advertising Shopping Promotions Marketing 299

Retail TouchPoints

FEBRUARY 23, 2023

If selected, the influencer would promote the products through social media posts in exchange for a percentage of the sales revenue. One may look to the massive adoption of livestream shopping that has occurred in China over the past several years for cues. Video has indeed evolved. But that would imply that the U.S.

Marketing 358

Marketing Shopping Consumer Target Market 358

Retail TouchPoints

JULY 8, 2021

Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S., The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months.

Promotions 264

Promotions Advertising Returns Customer Experience 264

Retail TouchPoints

SEPTEMBER 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

Merchant Services 278

Merchant Services Payment Services Shopping Checkout 278

Retail TouchPoints

SEPTEMBER 16, 2024

With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta has unveiled a slate of new advertising tools to help brands connect with consumers on its platforms.

Advertising 279

Advertising Promotions Location Planning 279

Retail Focus

NOVEMBER 28, 2024

Black Friday is now an established festival of discounting, with many retailers offering up an entire month of discounting and some even starting Black Friday promotions as early as October,” Gary Whittemore, Head of Sales EMEA & APAC at RetailNext, commented. “But

Advertising 130

Advertising Promotions Consumer Shopping 130

Retail TouchPoints

JULY 17, 2024

Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from the broader organization. So you’re really taking the power of that data and the ability to reach a very specific customer — and then you’re finding them wherever they’re shopping.

Advertising 278

Advertising Promotions Consumer Shopping 278

Retail TouchPoints

MAY 11, 2023

Generative AI in Search Shopping will be one of the key test cases for Google’s new Search Generative Experience (SGE), which uses generative AI to make more complex search tasks “simpler and smarter.” SGE is built on Google’s existing AI-powered Shopping Graph , which includes 35 billion product listings, 1.8

Shopping 297

Shopping Accounting Consumer Advertising 297

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 306

Advertising Management Promotions Shopping 306

Retail TouchPoints

SEPTEMBER 28, 2020

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. Your business should certainly be looking to harness Google Shopping to its advantage. Adding Products to Google Shopping.

Shopping 252

Shopping Merchant Services Accessories Drop-Shipping 252

Inside Retail

JANUARY 6, 2025

billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63 Among Amazon shoppers in the UK, 70 per cent now shop there at least once a month, while 17 per cent use the online marketplace weekly. Amazon announced it posted over $3.1 billion in 2022. million customers, reaching 7.9

Fulfillment 240

Fulfillment Shipping Marketing Accessories 240

Retail TouchPoints

SEPTEMBER 30, 2020

13 and 14 only — putting the promotion in direct competition with the delayed Amazon Prime Day. All Target Deal Days promotions will span both days, marking a departure from how the shopping holiday has operated in previous years, and select deals will become available starting Oct.

Promotions 299

Promotions Fulfillment Advertising Planning 299

Retail TouchPoints

JULY 12, 2024

Supermarket chain Hy-Vee has invested heavily in its digital transformation over the last two years — and its latest adoption of digital shelf tags and post-purchase offers powered by its retail media network are designed to further improve the omnichannel grocery shopping experience. to further enrich its online media experience.

Advertising 279

Advertising Checkout Promotions Supermarket 279

Retail TouchPoints

AUGUST 27, 2021

Afterpay has launched Afterpay Ads, a suite of advertising products designed to help retailers and brands reach, acquire and activate shoppers across the Afterpay ecosystem. Brands can use Afterpay Ads to place featured ads across the Afterpay app to help amplify merchant promotions, products and offers on a pay-for-performance model.

Advertising 299

Advertising Promotions Marketing Shopping 299

Retail TouchPoints

MAY 17, 2024

Lucky for me, my local ShopRite just started offering Instacart ’s Caper Carts , so I had the chance to get some work done while also doing my weekly grocery shopping (talk about multi-tasking). Smart shopping carts are [an easy way for] retailers to dip their toes into [autonomous checkout]. by the end of 2024.

Checkout 289

Checkout Shopping Kiosk Supermarket 289

Retail TouchPoints

NOVEMBER 25, 2024

Vaccarella is no stranger to retail — Bogg has wholesale partnerships with Dick’s Sporting Goods and Bass Pro Shops , among others — and she has mastered a model in which the brand develops exclusive designs tailored to each partner’s shopper base. But we are looking at advertising in a positive light going forward.

Wholesale 275

Wholesale Advertising Sporting Goods Marketing 275

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Commerce 320

Social Commerce Beauty and Health Advertising Merchant Services 320

Inside Retail

JANUARY 3, 2023

From smart shopping carts and intelligent buying assistants, to dynamic pricing algorithms and inventory tracking systems, retailers will have access to a wealth of powerful tools that enhance their ability to meet customers’ needs and respond quickly to changes in the market. .

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Payment Services Shopping Checkout Kiosk 290