Retail Focus

FEBRUARY 6, 2025

When retailers meet these demands, they reap the rewards of loyalty, word-of-mouth promotion, and repeat purchases. Features like booking an in-store pickup online or returning online purchases in person are now viewed less as perks and more as baseline expectations.

Payment Services 147

Payment Services Returns Technical Support Promotions 147

Inside Retail

OCTOBER 25, 2024

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. You want to do everything you can to capture their data because they might not return for a long time.

Promotions 242

Promotions Marketing Customer Experience Advertising 242

Retail Focus

JANUARY 11, 2025

In return for this extra revenue, many sportsbooks plow funds back into the NFL through advertising and sponsorship deals. Premium Advertising In the run up to the Super Bowl, there is great speculation over which brands will advertise during breaks in coverage. The opportunities, however, come at a premium.

Advertising 130

Advertising Promotions Returns ATS 130

Inside Retail

FEBRUARY 23, 2025

EMarketer predicts digital retail advertising spending will reach a staggering US$166 billion in 2025, a dramatic leap from the $46.4 Retail media offers the promise of highly personalised product recommendations, promotions, and content, leading to increased customer engagement and conversion rates.

Advertising 130

Advertising Sporting Goods Management Outdoor 130

Retail TouchPoints

JULY 8, 2021

has entered a multi-year national partnership with buy now, pay later solution Afterpay to support retailers in offering flexible payment solutions to returning shoppers. Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S.,

Promotions 264

Promotions Advertising Returns Customer Experience 264

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 306

Advertising Management Promotions Shopping 306

Inside Retail

JANUARY 6, 2025

billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63 billion in gross merchandise volume (total spend before fees, discounts and returns) up from $4.5 Amazon announced it posted over $3.1 billion in 2022. million customers, reaching 7.9 billion in the prior year.

Fulfillment 240

Fulfillment Shipping Marketing Accessories 240

Retail TouchPoints

APRIL 18, 2024

Brands and retailers can now implement national omnichannel promotional campaigns quickly and cohesively across the ARG network, as well as collect sales data to create more effective and targeted promotions in the future. We are leveraging our consumers and our collective $16.5 billion in retail sales.

Grocer 264

Grocer Advertising Promotions Point of Sale 264

Wiser

JULY 25, 2023

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy?

Promotions 147

Promotions Advertising Marketing Planning 147

Retail TouchPoints

NOVEMBER 25, 2024

It was around the time Hurricane Sandy hit the Jersey Shore, so we decided to donate the bags to people as they returned to their homes on the island and get groups involved for donations. But we are looking at advertising in a positive light going forward. This is just the beginning! Vaccarella: Organic social has been key.

Wholesale 275

Wholesale Advertising Sporting Goods Marketing 275

Inside Retail

JUNE 4, 2024

A decade or so ago, for most retailers, television advertising was the most effective way to meet the masses, whether it be to promote great deals or craft a specific brand image. billion will be spent by advertising on social media channels this year – 14.3 It forecasts US$247.3 per cent more than last year.

Advertising 130

Advertising Promotions Consumer Marketing 130

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 288

Advertising Promotions Consumer Customer Experience 288

Retail TouchPoints

SEPTEMBER 30, 2022

Capitalizing on In-Store Advertising. Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail TouchPoints

JUNE 26, 2024

But this is only one side of the story; the ecommerce boom also led to a significant increase in return rates, which adds considerable logistical and cost implications, and eats into the bottom line. Marketing is rarely held accountable beyond the initial purchase and many advertisers are still optimising for revenue.

Advertising 264

Advertising Returns Marketing Accounting 264

Inside Retail

FEBRUARY 16, 2025

The Online CX Index, a partnership between Inside Retail and Humii, covers the entire website experience through checkout, delivery and even returns, evaluating eight key criteria based on up to 200 data points. Moreover, customers compliment Supres wide range of payment and flexible shipping options and authority to leave deliveries.

Payment Services 130

Payment Services Checkout Drop-Shipping Advertising 130

Inside Retail

MAY 31, 2023

Make the effort to offer personalised recommendations for customers, particularly those who return regularly to the store. If customers can’t find what they are looking for, they are unlikely to return to the store. Get the timing right so your marketing calendar includes time for promoting events.

Store Layout 334

Store Layout Promotions Customer Experience Marketing 334

Retail TouchPoints

MARCH 19, 2024

Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X As a result, TikTok Shop merchants can promote products directly within the Shop Tab using an image from their product catalog. to 2X better than other media channels.”

Merchant Services 264

Merchant Services Advertising Shopping Promotions 264

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. The product promotion process can seem daunting, of course. This can be accomplished through various means such as promotional offers, targeted advertising, and strategic partnerships.

Promotions 146

Promotions Advertising Consumer Marketing 146

Retail TouchPoints

JANUARY 23, 2024

When you kill cookies and mobile advertising identifiers (MAID), marketers must return to the ultimate data source — first-party — and few places have stronger purchase intent data at scale than retailers. For someone who was exposed to advertising, purchasing does not mean the advertising caused their purchase.

Advertising 260

Advertising Promotions Marketing Returns 260

Retail TouchPoints

AUGUST 26, 2020

Ensuring efficient fulfillment, creating accessible and reasonable return policies and exceptional product quality all contribute to positive reviews, and can have an impact far greater than that of low price. Investing in effective advertising strategies also can be a more cost-effective way to increase demand.

Advertising 299

Advertising Promotions Returns Marketing 299

Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. But it isn’t only what Musk has actively done that is damaging Twitter’s perception as a ‘safe’ place for advertisers: it’s what his ownership represents.

Advertising 246

Advertising Accounting Promotions Returns 246

Retail TouchPoints

SEPTEMBER 25, 2023

From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. And, amazingly so, the return on ad spend (ROAS) is almost always strong. So, what’s not to love – right?

Advertising 328

Advertising Marketing Returns Consumer 328

Retail TouchPoints

MARCH 23, 2022

Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. Douyin changed the game with its ability to keep users engaged in user-generated content and integrate smart advertising features that broke the mold of traditional ad formats.

Advertising 264

Advertising Social Commerce Promotions Outdoor 264

Inside Retail

FEBRUARY 16, 2025

The Online CX Index, a partnership between Inside Retail and Humii, covers the entire website experience through checkout, delivery and even returns, evaluating eight key criteria based on up to 200 data points. Moreover, customers compliment Supres wide range of payment and flexible shipping options and authority to leave deliveries.

Payment Services 130

Payment Services Checkout Drop-Shipping Advertising 130

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Retail TouchPoints

JULY 19, 2021

The premise and experience is called “SmartCommerce” — and it’s powered by connected devices and packaging that activate digital media and advertising moments across the entire product lifecycle — from the warehouse to a customer’s shopping cart. Transforming the Advertising Mix. 24-25 at McCormick Place, Chicago, Illinois.

Advertising 299

Advertising Consumer Customer Retention Fulfillment 299

Retail TouchPoints

JANUARY 5, 2023

In general, retailers are experimenting with a variety of promotional components to convey value, reduce the actual cost of products and win the battle for the customers’ wallet. They may also consider other triggers, such as individualized promotions based on customers’ historical average order values.

Merchant Services 290

Merchant Services Promotions Consumer Discount Store 290

Retail TouchPoints

MARCH 22, 2023

Many brands, including Coach, Louis Vuitton, Samsung, WhatsApp and BMW have caught on to the benefits of this surreal and sensory approach to advertising. Part of successful advertising is understanding how people engage with their environments. The benefits of this new sensory approach to advertising include: 1.

Advertising 290

Advertising Consumer Promotions Marketing 290

Retail TouchPoints

APRIL 25, 2024

of all ad revenue , outpacing television advertising. In Europe, for example, many retailers have been hesitant to invest heavily in RMNs due to uncertainties about the returns and risks around data privacy regulations. This could help a CPG brand pinpoint new customer segments for more targeted advertising.

Advertising 271

Advertising Grocer Marketing Consumer 271

Retail TouchPoints

AUGUST 5, 2022

With marketing and advertising costs, discounts, promotions, free shipping, fast deliveries and high returns, leaving money on the digital commerce table isn’t an option. Similarly, returns abuse can happen when fraudsters return stolen merchandise or exploit promotions and returns policies for personal gain.

Merchant Services 288

Merchant Services Returns Shipping Payment Services 288

Retail TouchPoints

OCTOBER 4, 2023

Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. Competition is crazier than ever in the retail category, and really across advertising in general,” said Reduto, SVP of Client Strategy at NBCU in an interview with Retail TouchPoints.

Advertising 292

Advertising Consumer Returns Shopping 292

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 278

Merchant Services Finance Advertising Marketing 278

Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. Another warning sign is the products being promoted might be in a higher or lower price range than their usual staples, or in a different style.

Advertising 246

Advertising Fashion Consumer Accounting 246

Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. ” It’s All About the Money, Which in Ecommerce Means Advertising.

Social Commerce 317

Social Commerce Shopping Advertising Marketing 317

Retail TouchPoints

DECEMBER 5, 2023

Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee, This is another way for us to reach those customers.”

Advertising 264

Advertising Marketing Management Customer Experience 264

Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Holistic Search Intelligence maximizes ROAS on Google in four ways: 1.

Advertising 278

Advertising Marketing Location Consumer 278

Inside Retail

AUGUST 10, 2022

Defending a winning position by optimising product content and advertising to maintain visibility. A first step to successfully marketing products on advertising and shopping channels is often clean, descriptive product data. Pricing in a way that responds to price-matching dynamics and synchronises promotions across channels.

Advertising 246

Advertising Fulfillment Shipping Inventory Management 246