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Declining returns push brands to diversify advertising channels

Inside Retail

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. Over time, that’s seen the return on investment come down significantly.

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2021: The Year of Social Advertising

Retail TouchPoints

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io We’re Less Engaged — But Still Scrolling.

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WAG Boosted Revenue 30%, AOV 10% With Trial of Personalized, Intent-Based Promotions

Retail TouchPoints

WAG first tried to leverage its Good Dog Club loyalty program to address these challenges, but despite the Club’s combination of new product alerts, promotional offers, text campaigns and emails, customer loyalty was still lagging.

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How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty

Retail TouchPoints

Mikayla Hopkins: Brands should prioritize strategies that maximize engagement in this limited time frame, focusing on creating buzz and anticipation without overwhelming consumers with early promotions. After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels.

Marketing 274
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eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

Retail TouchPoints

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

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It’s Not Easy Being (Truly) Green — But it’s Worth it

Retail TouchPoints

And while there are certainly costs associated with going green (though it turns out greenwashing is often more expensive), sustainability has the potential to boost sales, cut costs and increase efficiencies including the bonus benefit of reducing product returns.

Returns 185
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Survey: 87% of Consumers Doubt Influencers Use Products They Promote

Retail TouchPoints

The effects are massive for the retail industry at large, especially when you consider that $761 billion in merchandise will be returned this year [approximately 16.6% A lot of those returned products end up in landfills, so this is horrible for consumers, retailers and the planet — and it’s all coming from people misguiding consumers.

Consumer 318