Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 293

Marketing Promotions Advertising Comparison Shopping 293

Retail Focus

DECEMBER 12, 2024

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. These sessions revealed an optimistic vision of the resilience of retail as an asset class.

Marketing 264

Marketing Fashion Retail Marketing Management 264

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. billion in advertising during the first year of its U.S.

Advertising 273

Advertising Fast Fashion Social Commerce Marketing 273

Inside Retail

JANUARY 16, 2025

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

Merchant Services 130

Merchant Services Fashion Jewelry Social Commerce 130

Retail TouchPoints

JULY 31, 2020

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. LIAs promote available products that shoppers can receive via curbside store pickup.

Beauty and Health 250

Beauty and Health Marketing Sporting Goods Advertising 250

365 Retail

JUNE 28, 2022

In real time, a marketer can drop channels or audiences that aren’t performing well, shift their budget to a narrower focus, and ultimately improve their ROI on advertising spend. With the growth of Retail Media networks, this is becoming more and more accessible for brands. Prem Patel, Managing Director of Catalina UK.

Retail Marketing 98

Retail Marketing Marketing Advertising Consumer 98

Independent Retailer

DECEMBER 17, 2024

Why it’s important for retailers to have a Marketing Calendar Why is a retail marketing calendar so important in retail? Include them in your seasonal marketing calendar and holiday marketing calendar. March 14: National Chip Day: Promotions with chips and other snacks, themed contests.

Marketing 52

Marketing Promotions Advertising Planning 52

Inside Retail

JUNE 28, 2021

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

Inside Retail

SEPTEMBER 3, 2024

Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency. Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI.

Loss Prevention 245

Loss Prevention Checkout Shrinkage Supply Chain Management 245

Retail TouchPoints

JANUARY 28, 2022

That understanding leads retailers to a better chance at creating stronger relationships, connecting with more relevant audiences and converting sales faster. Sabina Klein is VP – Retail Marketing at Jun Group , where she leads shopper marketing sales and strategy.

Kiosk 273

Kiosk Outdoor Checkout Marketing 273

Retail TouchPoints

OCTOBER 14, 2022

Lowe’s has teamed up with Yahoo to power off-site media experiences for brands advertising through the Lowe’s One Roof Media Network. The true power of retail media comes in connecting retail data with other channels though, including stores and third-party platforms like social media and connected TV. .

Advertising 190

Advertising Promotions Retail Marketing Marketing 190

Retail TouchPoints

APRIL 9, 2024

Visuals from Shein’s Spring/Summer 2024 collections adorn the exterior and interior, and promotions displayed inside the streetcar feature a special discount of 15% off for new customers. Passengers can scan QR codes displayed within the streetcar to access the offer.

Fashion 261

Fashion Promotions Advertising Retail Marketing 261

Retail TouchPoints

DECEMBER 1, 2023

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Each quarter saw a different product featured at a promotional price. Remember the Black Fridays of yore?

Shopping 284

Shopping Advertising Consumer Accounting 284

CJ Retail Solutions

APRIL 9, 2024

Here at CJ retail we want to help you get the best from your retail marketing. Here we will look at some retail marketing strategies that will help you to boost your sales. Retail outlets can conduct market research which can help to correlate date from their potential customers including buying pattens.

Retail Marketing 52

Retail Marketing Marketing Promotions Advertising 52

Retail TouchPoints

MARCH 23, 2023

4 Reasons Email Remains Relevant in a Mobile World The ubiquity of mobile phones can make email marketing seem almost outdated compared to push notifications in terms of their ability to reach shoppers quickly and conveniently. For instance, AMP can help emails feel like living documents rather than stale advertisements. “It’s

Marketing 293

Marketing Promotions Jewelry Management 293

Inside Retail

AUGUST 23, 2022

She hopes that this collaboration will result in more artists coming on board, and the brand is intent on creating more crossover fashion pieces together to promote its design community to the masses. Zhang is concentrating on mainland China as she feels it’s an easier market for her to navigate. Different mindsets.

Fashion 130

Fashion Advertising Promotions Marketing 130

Retail TouchPoints

MAY 17, 2024

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out.

Checkout 283

Checkout Shopping Kiosk Supermarket 283

Retail Next

JANUARY 30, 2020

Promote your contest – Use your existing marketing channels such as email, social media and blogs to promote your contest. You can also look into paid advertising to boost social media posts related to your contest. Evaluate the results – Continuously collect and evaluate data during and after the contest.

Promotions 80

Promotions Marketing Fulfillment Advertising 80

365 Retail

NOVEMBER 1, 2021

Retailers hoping for decent returns from their promotions investment this year will need a much more detailed picture of what’s actually happened as they go into peak, says Robin Coles, Managing Director EMEA at XCCommerce. 77% wanted coupons and vouchers etc while 62% said they would be loyal to retailers who offer promotions.

Promotions 52

Promotions Consumer Management Advertising 52

Rain Pros

AUGUST 17, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Advertising 52

Rain Pros

MAY 1, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Advertising 52

Retail Focus

DECEMBER 3, 2023

AI could support retailers during major shopping events such as Black Friday Efficiency during busy shopping events This brings us on nicely to what may be of most interest to retailers: how is AI currently being used in the retail market. It operates using cameras to identify the demographics of those instore.

Advertising 147

Advertising Shopping Promotions Checkout 147

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

Marketing 245

Marketing Consumer Marketing Spend Planning 245

365 Retail

NOVEMBER 25, 2021

To help promote your business in the right places across the international stage, you will need to work hard to create a buzz and build awareness of your products. When looking abroad you should incorporate major search engine techniques into your marketing campaign. Incorporate SEO Tools.

Retail Marketing 52

Retail Marketing Marketing Advertising Promotions 52

Retail Gazette

NOVEMBER 3, 2024

Greggs has teamed up with celebrity chef and cookbook author Nigella Lawson to star in its first-ever Christmas advertising campaign. The retailer also denied a bust-up with the domestic goddess after reports recently suggested that she had declined to endorse the chain’s well-known sausage rolls.

Advertising 105

Advertising Returns Promotions ATS 105

Retail Minded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

Retail Marketing 52

Retail Marketing Marketing Payment Services Shopping 52

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Retail Marketing Statistics.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

365 Retail

MAY 25, 2022

Wunderkind’s Europe-wide expansion comes at a critical time for online retailers, as Wouter Koch, Country Manager, Netherlands at Wunderkind, explained: “The online advertising landscape is changing rapidly. The post Wunderkind scales in Europe as it launches Dutch HQ appeared first on 365 RETAIL | Retail Technology News.

Advertising 117

Advertising Marketing Management Retail Marketing 117

Independent Retailer

DECEMBER 17, 2024

Why it’s important for retailers to have a Marketing Calendar Why is a retail marketing calendar so important in retail? Include them in your seasonal marketing calendar and holiday marketing calendar. March 14: National Chip Day: Promotions with chips and other snacks, themed contests.

Marketing 52

Marketing Promotions Advertising Planning 52

A1 Retail

SEPTEMBER 24, 2021

Combining Scandit’s AR technology with Jisp’s consumer app, Scan & Save reads product barcodes and presents exclusive promotions, which customers can then save and redeem with their mobile phones. With a crowd of marketing and promotional materials taking up space, messaging can be diluted or, at worse, confuse customers.

Point of Sale 59

Point of Sale Promotions Advertising Consumer 59

Wiser

SEPTEMBER 12, 2022

Generally speaking, larger companies have merchandisers that are able to work closely with retail marketing teams to create displays that fit in with brand’s overall image and goals. Independent retailers have control over their own displays and can create them without the constraints of a brand’s guidelines.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

The Retail market landscape has seen significant changes in retail trends and shifts in consumer behavior since the coronavirus breakout, but the industry now appears more optimistic about the growth prospects. Self-service check-ins and checkouts have become the new norm, saving time and money for retailers.

Retail Trends 111

Retail Trends Consumer Payment Services Fulfillment 111

Frank Mayer

MAY 27, 2022

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays. Digital signage is a good example of this.

Advertising 76

Advertising Visual Merchandising Kiosk Location 76

Retail Minded

JULY 6, 2024

Stay with us as we guide you through the journey of building a successful retail business with the right strategies and a deep understanding of the retail sector. What Are the 4 Ps of Retail Management? The 4Ps of retail management are: product, place, price and promotion. Let’s dive into the details of each below!

Payment Services 52

Payment Services Store Layout Promotions Advertising 52

365 Retail

DECEMBER 21, 2022

In-store screens can be used to engage with shoppers and show promotions or product information, which all serve as part of the customer journey. While sales are always front of mind, festive retail spaces are more than just a shop-front advertisement.

Promotions 73

Promotions Outdoor Fulfillment Advertising 73

365 Retail

JULY 18, 2023

“Overstocking began last year due to misconceptions around consumer demand for products, with little foresight into how the current cost of living crisis would shake the retail industry. Beyond this, the current promotion strategies favoured by retailers are unknowingly worsening the situation.

Promotions 52

Promotions Advertising Consumer Management 52