Inside Retail

JANUARY 16, 2025

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

Merchant Services

Retail TouchPoints

MAY 9, 2025

Speaking of marketing, consider how grocers commonly go to market today CPG brands provide bill backs and off-invoice allowances to individual grocers who then pass those savings along to customers via coupons and other promotions. Unfortunately, those same retailers are struggling today. This is no longer true.

Grocer

Retail Focus

MARCH 25, 2025

During inflation, many discount retailers increase their market share, while others struggle. Grocery stores that promote organic or specialty foods frequently include budget lines to attract customers who can no longer afford premium items. Value replaces aspiration across advertising.

Consumer

Small Biz Trends

JUNE 17, 2025

Promotions like discounts can encourage conversions and enhance customer loyalty. Focusing on optimal customer experience fosters customer loyalty, promotes higher retention rates, and enhances your business’s competitive edge in the retail market. Each phase shapes consumer perception and can impact your retail success.

Customer Experience

Independent Retailer

DECEMBER 17, 2024

Why it’s important for retailers to have a Marketing Calendar Why is a retail marketing calendar so important in retail? Include them in your seasonal marketing calendar and holiday marketing calendar. March 14: National Chip Day: Promotions with chips and other snacks, themed contests.

Marketing

Retail Dive

JUNE 23, 2025

Performance marketing is no longer just a media tactic, it’s a system for growing revenue across every touchpoint, powered by AI that adapts on its own. Most marketers are still doing the heavy lifting themselves. It’s not hype. It’s what comes next. By Cara Salpini • Nov.

Marketing

Retail TouchPoints

MAY 18, 2023

Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of options for its lead ads product. The promotional ads test will launch for select advertisers in the U.S.,

Promotions

Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

Advertising

Retail TouchPoints

MARCH 26, 2024

Retail brands need a compelling rationale to establish fair and just connections with customers through a privacy-centric approach for a successful zero-party data strategy. Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data.

Advertising

Tokinomo

NOVEMBER 16, 2022

From the assortment of products to the technique used to promote those products. People have been shopping in-store for ages. Over time a lot has changed. Shoppers’ demands and needs also altered over the years.

Advertising

Retail TouchPoints

JULY 24, 2023

of these emails being spam, 36% of which are from marketing and advertising initiatives. To break through all this noise, retailers must rely on personalization. Shoppers are inundated with marketing information from retailers in their email inboxes, on social media, across in-store touch points and more.

Marketing

Tokinomo

JUNE 15, 2022

It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others. When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal over another brand?

Supermarket

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing

Retail TouchPoints

APRIL 18, 2024

Through the new RMN, brands that sell at ARG’s more than 1,400 independent grocers will be able to connect directly with the 22 million consumers those retailers serve via digital and in-store campaigns. “This scale enables regional grocers to compete with retail giants like Walmart and Amazon for margin-rich retail media revenues.”

Grocer

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. billion in advertising during the first year of its U.S.

Advertising

Retail TouchPoints

JULY 31, 2020

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. LIAs promote available products that shoppers can receive via curbside store pickup.

Beauty and Health

365 Retail

JUNE 28, 2022

In real time, a marketer can drop channels or audiences that aren’t performing well, shift their budget to a narrower focus, and ultimately improve their ROI on advertising spend. With the growth of Retail Media networks, this is becoming more and more accessible for brands. Prem Patel, Managing Director of Catalina UK.

Retail Marketing

Inside Retail

JUNE 28, 2021

The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Experience

Retail TouchPoints

JANUARY 28, 2022

That understanding leads retailers to a better chance at creating stronger relationships, connecting with more relevant audiences and converting sales faster. Sabina Klein is VP – Retail Marketing at Jun Group , where she leads shopper marketing sales and strategy.

Kiosk

Inside Retail

SEPTEMBER 3, 2024

Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency. Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI.

Loss Prevention

Retail TouchPoints

OCTOBER 14, 2022

Lowe’s has teamed up with Yahoo to power off-site media experiences for brands advertising through the Lowe’s One Roof Media Network. The true power of retail media comes in connecting retail data with other channels though, including stores and third-party platforms like social media and connected TV. .

Advertising

Retail TouchPoints

DECEMBER 1, 2023

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Each quarter saw a different product featured at a promotional price. Remember the Black Fridays of yore?

Shopping

Retail TouchPoints

APRIL 9, 2024

Visuals from Shein’s Spring/Summer 2024 collections adorn the exterior and interior, and promotions displayed inside the streetcar feature a special discount of 15% off for new customers. Passengers can scan QR codes displayed within the streetcar to access the offer.

Fashion

Retail TouchPoints

MARCH 30, 2023

Sweaty Betty’s use of performance and personalization APIs from Salesforce allowed the retailer to “customize pricing and promotions to different shopper groups” depending on the actions they took, said Igor Faletski, VP of Product Management at Salesforce. Or ask a customer for their email address, or deliver a promotion?

Point of Sale

Retail TouchPoints

MARCH 23, 2023

4 Reasons Email Remains Relevant in a Mobile World The ubiquity of mobile phones can make email marketing seem almost outdated compared to push notifications in terms of their ability to reach shoppers quickly and conveniently. For instance, AMP can help emails feel like living documents rather than stale advertisements. “It’s

Marketing

CJ Retail Solutions

APRIL 9, 2024

Here at CJ retail we want to help you get the best from your retail marketing. Here we will look at some retail marketing strategies that will help you to boost your sales. Retail outlets can conduct market research which can help to correlate date from their potential customers including buying pattens.

Retail Marketing

Inside Retail

AUGUST 23, 2022

She hopes that this collaboration will result in more artists coming on board, and the brand is intent on creating more crossover fashion pieces together to promote its design community to the masses. Zhang is concentrating on mainland China as she feels it’s an easier market for her to navigate. Different mindsets.

Fashion

Retail TouchPoints

MAY 17, 2024

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. This month Retail TouchPoints has been exploring the state of autonomous checkout experiences in our series From Self-Checkout to Just Walk Out.

Checkout

Retail Next

JANUARY 30, 2020

Promote your contest – Use your existing marketing channels such as email, social media and blogs to promote your contest. You can also look into paid advertising to boost social media posts related to your contest. Evaluate the results – Continuously collect and evaluate data during and after the contest.

Promotions

365 Retail

NOVEMBER 1, 2021

Retailers hoping for decent returns from their promotions investment this year will need a much more detailed picture of what’s actually happened as they go into peak, says Robin Coles, Managing Director EMEA at XCCommerce. 77% wanted coupons and vouchers etc while 62% said they would be loyal to retailers who offer promotions.

Promotions

Rain Pros

AUGUST 17, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing

Rain Pros

MAY 1, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing

Retail Focus

DECEMBER 3, 2023

AI could support retailers during major shopping events such as Black Friday Efficiency during busy shopping events This brings us on nicely to what may be of most interest to retailers: how is AI currently being used in the retail market. It operates using cameras to identify the demographics of those instore.

Advertising

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

Marketing

365 Retail

NOVEMBER 25, 2021

To help promote your business in the right places across the international stage, you will need to work hard to create a buzz and build awareness of your products. When looking abroad you should incorporate major search engine techniques into your marketing campaign. Incorporate SEO Tools.

Retail Marketing

Retail Gazette

NOVEMBER 3, 2024

Greggs has teamed up with celebrity chef and cookbook author Nigella Lawson to star in its first-ever Christmas advertising campaign. The retailer also denied a bust-up with the domestic goddess after reports recently suggested that she had declined to endorse the chain’s well-known sausage rolls.

Advertising

Retail Minded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

Retail Marketing