Retail TouchPoints

MARCH 26, 2024

Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data. The dual challenge of scaling “gold standard” first-party data and adjusting to the absence of cookies looms large over retail advertisers in the coming year.

Advertising 264

Advertising Apparel Consumer Marketing 264

Retail TouchPoints

MAY 17, 2022

What interests me about the metaverse is the massive opportunities for brands and advertisers. Contextual’ Versus ‘Additive’ Advertising. For advertisers, there are two types of advertising in the metaverse, which are informed by these four functions — I refer to them as contextual advertising and additive advertising.

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Advertising Fashion Promotions Consumer 269

Retail TouchPoints

JULY 21, 2023

The lottery is like a black box, leaving both players and advertisers in awe. For brands and advertisers in this space, the mystery is deeper. Players dream of that jackpot lifestyle while advertisers seek to comprehend the minds of those captivated by the various games that could get them there. What fuels their curiosity?

Advertising 245

Advertising Consumer Planning Promotions 245

Inside Retail

FEBRUARY 7, 2023

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. Brands seeking to break away from the Google-Meta duopoly in the digital advertising market need to be agile and adaptable to match today’s digital landscape.

Advertising 246

Advertising Returns Promotions Checkout 246

Retail TouchPoints

OCTOBER 28, 2024

As brands build out their chance-to-win promotions, attempting to draw in shoppers with sweepstakes and contests, it’s important to consider what will actually appeal to this extremely influential audience with an estimate of $360 billion in spending power (and growing). They spend a lot of time online, particularly on social media platforms.

Promotions 275

Promotions Consumer Marketing Advertising 275

Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

Advertising 264

Advertising Shipping Consumer Shopping 264

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

Advertising 246

Advertising Customer Retention Marketing Consumer 246

Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Media value is the cost of advertising needed to generate the same public exposure.

Advertising 245

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Retail TouchPoints

NOVEMBER 18, 2020

In October, Grupo Éxito entered a partnership with dunnhumby to launch Éxito Media, a platform that helps the grocer’s brand partners advertise to its customers. “With this renewal, we look forward to continuing to benefit from DemandTec throughout COVID and beyond.”.

Promotions 299

Promotions Advertising ATS 299

Tokinomo

NOVEMBER 16, 2022

From the assortment of products to the technique used to promote those products. People have been shopping in-store for ages. Over time a lot has changed. Shoppers’ demands and needs also altered over the years.

Advertising 246

Advertising Promotions Shopping Retail Marketing 246

Tokinomo

FEBRUARY 22, 2022

It adopted various technologies to keep up with the demands of shoppers, but it still relies on some traditional tools and solutions for product promotion. Brick and mortar retail has grown a lot in the past few years.

Promotions 246

Promotions Advertising 246

Retail TouchPoints

AUGUST 12, 2021

Examples include net promoter score (NPS) and pricing studies, as well as in-depth product testing, where natural text data becomes categorical variables in quantitative models. The latest survey techniques also enable researchers to use this kind of statistically validated qualitative data in other types of analyses.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Tokinomo

NOVEMBER 29, 2023

POP displays are used by retailers and brands to promote their products and attract the attention of shoppers. However, how much does a POP display cost? In this article, we will show you the different things that impact POP display costs, so that you can make an informed decision.

Promotions 264

Promotions Advertising 264

Retail TouchPoints

SEPTEMBER 1, 2022

A recent consumer survey conducted by Wakefield Research for The Desire Company revealed some startling trends: 87% of consumers say it’s likely influencers don’t even use the products they advertise; 82% of consumers who have purchased an item based on an influencer’s recommendation have had some sort of negative experience with the product, the most (..)

Consumer 321

Consumer Promotions Returns Marketing 321

Tokinomo

JUNE 15, 2022

When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal over another brand? It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others.

Supermarket 246

Supermarket Advertising Marketing Promotions 246

Retail TouchPoints

FEBRUARY 10, 2022

Promotions solution provider SKUx has launched SKUx Offer (X)ccelerator, a tool designed to help brands and retailers transform traditional anonymized advertising tactics into secure, serialized, one-to-one and trackable mobile offers.

Advertising 272

Advertising Promotions Value Offer Consumer 272

Retail TouchPoints

MARCH 18, 2024

Google wants a bigger piece of the traffic driven by retail media advertising. Offsite retail media allows brands to engage with a retailer’s audience in third-party channels not owned by the retailer (like Google Search) and then connect those advertising campaigns back to product sales at the retailer.

Advertising 306

Advertising Management Promotions Shopping 306

Retail TouchPoints

DECEMBER 4, 2024

You can’t advertise your way out of a pricing problem. They were pouring dollars into advertising on Amazon but, despite their influx of ad dollars, topline sales didn’t seem to budge. Their advertising just wasn’t moving the needle on Amazon and they were struggling to understand why their success in DTC wasn’t translating to Amazon.

Advertising 278

Advertising Promotions Marketing Returns 278

Tokinomo

JULY 6, 2022

A lot of events have happened in the last two years and most of them had an impact on the retail industry. The COVID-19 pandemic, the war in Ukraine, and now the rise in inflation have influenced everything from the supply chain to customer behavior.

Advertising 246

Advertising Promotions 246

Retail TouchPoints

JULY 8, 2021

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months. Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S.,

Promotions 264

Promotions Advertising Returns Customer Experience 264

Retail TouchPoints

SEPTEMBER 16, 2024

With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta has unveiled a slate of new advertising tools to help brands connect with consumers on its platforms. Now advertisers will be able to drive those users to their mobile app to make purchases and connect with them more frequently.

Advertising 279

Advertising Promotions Location Planning 279

Inside Retail

OCTOBER 17, 2024

The Federal Court has ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. The court found the advertisements’ statement of the payment method was presented as a complete statement when it was far from complete.

Finance 306

Finance Payment Services Advertising Accounting 306

Retail TouchPoints

FEBRUARY 5, 2024

Through a partnership with Swiftly , the discount grocery chain will be able to expand its digital footprint while giving its retailers access to robust digital advertising services.

Advertising 264

Advertising Promotions Marketing Consumer 264

Inside Retail

JUNE 4, 2024

A decade or so ago, for most retailers, television advertising was the most effective way to meet the masses, whether it be to promote great deals or craft a specific brand image. billion will be spent by advertising on social media channels this year – 14.3 It forecasts US$247.3 per cent more than last year.

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Retail TouchPoints

JULY 17, 2024

Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from the broader organization. It was this organization-wide alignment and learning that helped WAG unlock a new opportunity: Connected TV (CTV) advertising and shoppable TV.

Advertising 278

Advertising Promotions Consumer Shopping 278

Retail TouchPoints

APRIL 18, 2024

Brands and retailers can now implement national omnichannel promotional campaigns quickly and cohesively across the ARG network, as well as collect sales data to create more effective and targeted promotions in the future. However, major retailers like Amazon and Walmart currently capture the lion’s share of ad sales.

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Grocer Advertising Promotions Point of Sale 264

Retail TouchPoints

SEPTEMBER 30, 2020

13 and 14 only — putting the promotion in direct competition with the delayed Amazon Prime Day. All Target Deal Days promotions will span both days, marking a departure from how the shopping holiday has operated in previous years, and select deals will become available starting Oct.

Promotions 299

Promotions Fulfillment Advertising Planning 299

Retail TouchPoints

AUGUST 27, 2021

Afterpay has launched Afterpay Ads, a suite of advertising products designed to help retailers and brands reach, acquire and activate shoppers across the Afterpay ecosystem. Brands can use Afterpay Ads to place featured ads across the Afterpay app to help amplify merchant promotions, products and offers on a pay-for-performance model.

Advertising 299

Advertising Promotions Marketing Shopping 299

Retail TouchPoints

JANUARY 18, 2021

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. As a result, ASONTV marketers promote their spending data to retailers.

Advertising 299

Advertising Marketing Consumer Promotions 299

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Commerce 320

Social Commerce Beauty and Health Advertising Merchant Services 320

Retail TouchPoints

SEPTEMBER 30, 2022

Capitalizing on In-Store Advertising. Crafting in-store advertising with these concerns in mind can lighten the anxiety of comparison shopping for consumers while ensuring retailers aren’t leaving money on the table. Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 288

Advertising Promotions Consumer Customer Experience 288

Retail TouchPoints

MARCH 24, 2021

These have made it generally legal to sell CBD nationally while simultaneously making it difficult to advertise , especially since major platforms like Facebook, Google and Amazon currently ban the promotion of CBD products. It is a great tool to use on our site and in advertising. Using Interactive Quizzes to Engage and Inform.

Consumer 317

Consumer Advertising Marketing Accounting 317

Retail TouchPoints

JUNE 15, 2022

The ultimate goal is now to make as many products as possible discoverable directly via Google to drive eyeballs for the company’s primary money maker — advertising. Certainly having more sellers and more products on its shopping platform should boost traffic and therefore advertising audiences. Bing’s goal might be similar.

Merchant Services 306

Merchant Services Shopping Payment Services Advertising 306

Retail TouchPoints

JULY 12, 2024

Digital Shelf Tags Improve Store Efficiency and Sustainability Through a partnership with VusionGroup , Hy-Vee is rolling out digital shelf tags in more than 230 stores to enable real-time updates to product information, pricing and promotions. The digital shelf tags’ offer multiple benefits. to further enrich its online media experience.

Advertising 277

Advertising Checkout Promotions Supermarket 277

Tokinomo

NOVEMBER 6, 2023

The inaugural advertisement for Pantalones Tequila showcases the married couple embarking on a pants-free motorcycle ride across a scenic agave plant field. Another visual in the promotional campaign presents the pair in relaxed attire, standing before a Pantalones Tequila-branded crimson backdrop.

Advertising 264

Advertising Promotions Marketing 264

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 298

Advertising Marketing Social Commerce Consumer 298