Retail TouchPoints

DECEMBER 3, 2021

A unique opportunity: promotions. Yet according to POI , 69% of retailers believe the time required to create a promotional plan is “highly burdensome.”. The act of coordinating a promotion is not a siloed project. So how can retailers make the right pricing and promotion decisions to truly boost profits without wasting time?

Promotions 288

Promotions Planning Advertising Customer Experience 288

Retail TouchPoints

MAY 7, 2024

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook.

Advertising 276

Advertising Planning Accounting Promotions 276

Retail TouchPoints

APRIL 18, 2022

WAG first tried to leverage its Good Dog Club loyalty program to address these challenges, but despite the Club’s combination of new product alerts, promotional offers, text campaigns and emails, customer loyalty was still lagging.

Promotions 328

Promotions Advertising Returns Management 328

Retail TouchPoints

SEPTEMBER 13, 2023

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. advertising channels in 2022, according to a study by IAB. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive. Retail media was one of the fastest-growing U.S.

Advertising 298

Advertising Marketing Planning Promotions 298

Retail TouchPoints

NOVEMBER 7, 2024

Mikayla Hopkins: Brands should prioritize strategies that maximize engagement in this limited time frame, focusing on creating buzz and anticipation without overwhelming consumers with early promotions. After all, focusing solely on these high-demand moments often means facing increased advertising costs and saturated channels.

Marketing 278

Marketing Promotions Consumer Advertising 278

Retail TouchPoints

MAY 17, 2022

What interests me about the metaverse is the massive opportunities for brands and advertisers. Contextual’ Versus ‘Additive’ Advertising. For advertisers, there are two types of advertising in the metaverse, which are informed by these four functions — I refer to them as contextual advertising and additive advertising.

Advertising 269

Advertising Fashion Promotions Consumer 269

Retail TouchPoints

JULY 21, 2023

The lottery is like a black box, leaving both players and advertisers in awe. For brands and advertisers in this space, the mystery is deeper. Players dream of that jackpot lifestyle while advertisers seek to comprehend the minds of those captivated by the various games that could get them there. What fuels their curiosity?

Advertising 245

Advertising Consumer Planning Promotions 245

Inside Retail

FEBRUARY 7, 2023

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. Brands seeking to break away from the Google-Meta duopoly in the digital advertising market need to be agile and adaptable to match today’s digital landscape.

Advertising 246

Advertising Returns Promotions Checkout 246

Inside Retail

NOVEMBER 27, 2024

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. In 2021, the business went live with its promotions on November 18, in 2022 on November 15 and last year on November 9. This presents a predicament for retailers.

Markdowns 241

Markdowns Promotions Advertising Department Stores 241

Retail TouchPoints

NOVEMBER 12, 2024

These include the ability for retailers to showcase promotions like free shipping, sitewide sales and buy one, get one offers , as well as the Deal ad module, whichmakes ads with special offers more visible to users via a carousel format.

Shopping 264

Shopping Shipping Advertising Promotions 264

Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

Advertising 264

Advertising Shipping Consumer Shopping 264

Retail TouchPoints

MARCH 26, 2024

Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data. The dual challenge of scaling “gold standard” first-party data and adjusting to the absence of cookies looms large over retail advertisers in the coming year.

Advertising 264

Advertising Apparel Consumer Marketing 264

Retail Gazette

MARCH 17, 2025

The Advertising Standards Authority (ASA) has come under fire for alleged double standards in its approach to body image regulation after it blocked an advert for Next while allowing campaigns featuring plus-size models.

Advertising 71

Advertising Promotions Fashion Management 71

Retail Focus

NOVEMBER 26, 2024

When Influencers Backfire: The Pitfalls of Inauthenticity With more and more influencers entering the market daily, a significant portion of content can feel repetitive, shallow, or overly promotional. Consumers should be wary of influencers who promote products in rapid succession, often with little relevance to their usual content.

Promotions 246

Promotions Consumer Advertising Marketing 246

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

Advertising 246

Advertising Customer Retention Marketing Consumer 246

Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Media value is the cost of advertising needed to generate the same public exposure.

Advertising 245

Advertising Marketing Consumer Promotions 245

Retail TouchPoints

MARCH 28, 2025

Consumers love to find a bargain, and promoting discounts and sales is a central tool in retailers’ arsenal to drive sales and traffic. The first situation arises when retailers advertise a product at a sale price compared to a higher regular” original “compare at” or “strikethrough” price.

Advertising 147

Advertising Promotions Consumer Apparel 147

Retail TouchPoints

NOVEMBER 27, 2024

Cutting-edge content, influencer campaigns and even online advertising are popular ways to catch the eye. It has an ongoing roster of workshops for children, budding artists and coding enthusiasts, but also calendar events such as Black Friday, offering promotions and future discounts against purchases.

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Tokinomo

NOVEMBER 16, 2022

From the assortment of products to the technique used to promote those products. People have been shopping in-store for ages. Over time a lot has changed. Shoppers’ demands and needs also altered over the years.

Advertising 246

Advertising Promotions Shopping Retail Marketing 246

Retail TouchPoints

NOVEMBER 4, 2024

The barrier to entry is low and the ability to promote content in various ways speaks to the culture on the platform itself ; it’s very easy and intuitive to use. RTP: Why do you think advertising has been so successful on TikTok ? Weiss: It has to do with the advertising capabilities and the way you can reach more users.

Advertising 298

Advertising Marketing Promotions Consumer 298

Inside Retail

JANUARY 14, 2025

Ankos Folding Juicer appears to be lime-sized in a yellow colourway, missing numerous functional features and is advertised as a lemon juicer. If you can prove that someone’s copied your idea or that they are using your images to promote their product, you can get it taken down pretty quickly now, he followed.

Advertising 263

Advertising Promotions Fashion Marketing 263

Tokinomo

NOVEMBER 29, 2023

POP displays are used by retailers and brands to promote their products and attract the attention of shoppers. However, how much does a POP display cost? In this article, we will show you the different things that impact POP display costs, so that you can make an informed decision.

Promotions 264

Promotions Advertising 264

Retail TouchPoints

AUGUST 12, 2021

Examples include net promoter score (NPS) and pricing studies, as well as in-depth product testing, where natural text data becomes categorical variables in quantitative models. The latest survey techniques also enable researchers to use this kind of statistically validated qualitative data in other types of analyses.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Retail TouchPoints

SEPTEMBER 1, 2022

A recent consumer survey conducted by Wakefield Research for The Desire Company revealed some startling trends: 87% of consumers say it’s likely influencers don’t even use the products they advertise; 82% of consumers who have purchased an item based on an influencer’s recommendation have had some sort of negative experience with the product, the most (..)

Consumer 321

Consumer Promotions Returns Marketing 321

Retail TouchPoints

DECEMBER 17, 2024

Yahoo Mail just rolled out a number of updates in its mobile app aimed at making it easier for users to track their purchases as well as stay on top of promotions and offers from their favorite brands, all from their email. BTW, Gmail also will help you track your packages.)

Shopping 289

Shopping Merchant Services Consumer Advertising 289

Retail Focus

JANUARY 11, 2025

In return for this extra revenue, many sportsbooks plow funds back into the NFL through advertising and sponsorship deals. Premium Advertising In the run up to the Super Bowl, there is great speculation over which brands will advertise during breaks in coverage. The opportunities, however, come at a premium. Doing Enough?

Advertising 130

Advertising Promotions Returns ATS 130

Inside Retail

OCTOBER 25, 2024

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. “If you know who someone is, you’ve got their details; that’s very powerful.”

Promotions 242

Promotions Marketing Customer Experience Advertising 242

Retail TouchPoints

FEBRUARY 26, 2025

With more than one-third of the worlds population already regularly playing, gaming is the fastest-growing segment of entertainment, and yet commerce activations in these environments even non-endemic advertising plays remain scarce. Sometimes when we see advertising, its just copy and the ad treatment.

Advertising 173

Advertising Accounting Marketing Consumer 173

Retail TouchPoints

DECEMBER 12, 2024

But amidst the traditional marketing blitzes and seasonal promotions, a new force is opening doors to partnerships that wouldnt have been imaginable even a few years ago and quietly reshaping the retail landscape in the process: commerce media.

Promotions 173

Promotions Customer Experience Consumer Accessories 173

Tokinomo

NOVEMBER 28, 2024

From dynamic digital displays to voice-activated promotions, in-store media bridges the gap between digital innovations and tangible experiences, offering a unique opportunity to influence purchasing decisions in real-time. Let’s dive into these exciting developments redefining in-store media in 2025!

Advertising 130

Advertising Promotions Consumer ATS 130

Retail Focus

NOVEMBER 28, 2024

Black Friday is now an established festival of discounting, with many retailers offering up an entire month of discounting and some even starting Black Friday promotions as early as October,” Gary Whittemore, Head of Sales EMEA & APAC at RetailNext, commented. “But

Advertising 130

Advertising Promotions Consumer Shopping 130

Retail TouchPoints

FEBRUARY 10, 2022

Promotions solution provider SKUx has launched SKUx Offer (X)ccelerator, a tool designed to help brands and retailers transform traditional anonymized advertising tactics into secure, serialized, one-to-one and trackable mobile offers.

Advertising 272

Advertising Promotions Value Offer Consumer 272

Retail TouchPoints

SEPTEMBER 16, 2024

With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta has unveiled a slate of new advertising tools to help brands connect with consumers on its platforms. Now advertisers will be able to drive those users to their mobile app to make purchases and connect with them more frequently.

Advertising 279

Advertising Promotions Location Planning 279

Retail TouchPoints

JANUARY 22, 2025

Remember, every new market will likely have its distinct guidelines related to PoS displays, promotions and advertising. Even when your campaigns are up and running, you should always have a partner locally whos capable of providing reliable and immediate intelligence.

Payment Services 279

Payment Services Point of Sale Shipping Marketing 279

Inside Retail

OCTOBER 17, 2024

The Federal Court has ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. The court found the advertisements’ statement of the payment method was presented as a complete statement when it was far from complete.

Finance 306

Finance Payment Services Advertising Accounting 306

Inside Retail

FEBRUARY 23, 2025

EMarketer predicts digital retail advertising spending will reach a staggering US$166 billion in 2025, a dramatic leap from the $46.4 Retail media offers the promise of highly personalised product recommendations, promotions, and content, leading to increased customer engagement and conversion rates.

Advertising 130

Advertising Sporting Goods Management Outdoor 130

Inside Retail

MARCH 13, 2025

IR : What role does user-generated content play in your advertising strategy, and how is the community incentivised to create and share it? IR : What advice would you give emerging brands looking to build a community that organically promotes them?

Marketing 211

Marketing Advertising Promotions Location 211