Retail TouchPoints

JANUARY 31, 2025

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. As a result, they are collaborating with different teams and functions, especially operations ( 72% ), marketing ( 65% ) and IT ( 57% ).

Visual Merchandising 299

Visual Merchandising Advertising Beauty and Health Marketing 299

Wiser

MAY 14, 2020

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

Visual Merchandising 158

Visual Merchandising Cross Merchandising Point of Sale Apparel 158

Wiser

SEPTEMBER 12, 2022

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

Retail TouchPoints

JANUARY 22, 2025

Yet conducting point-of-sale (PoS) campaigns in new regions wont work with a cookie-cutter approach. Remember, every new market will likely have its distinct guidelines related to PoS displays, promotions and advertising. Simply put, youll need to become an authority on local regulations or bring in someone who is.

Payment Services 279

Payment Services Point of Sale Shipping Marketing 279

Retail TouchPoints

MAY 31, 2023

Why Digital Signage is the Wave of the Future in Retail When digital signage is referenced, especially in retail, it’s often associated with digital screens flipping through deals, specials or other offers near the point of sale. Stop viewing digital signage solely as an advertising platform. Work with architects.

Advertising 278

Advertising Customer Experience Point of Sale Marketing 278

Retail TouchPoints

JULY 10, 2024

The ability to gather information from mobile app sales, social media and points of sale may be especially helpful for understanding a brand’s relationship to the customer, and the Gen Z cohort more specifically. This modest we-were-there experience has been re-created and shared many times over on various social channels.

Point of Sale 261

Point of Sale Location Consumer Customer Experience 261

Retail TouchPoints

APRIL 3, 2024

Certain demographics may be more or less receptive to different types of images or advertisements. So when the retailer makes changes to the integrated system — which can be anything from a point-of-sale system to an Excel sheet with inventory items — these changes are automatically implemented into the signage.

Promotions 279

Promotions Customer Experience Point of Sale Accessories 279