Remove Advertising Remove Point of Sale Remove Supermarket
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Grocery’s Future: Retail Media Integration Across In-Store and Online Channels 

Retail TouchPoints

The main goal they are trying to achieve is tapping into their own wealth of first-party data to deliver targeted advertisements across online and in-store shopping. Take for example Stop & Shop, a popular supermarket chain in the Eastern U.S. But how are grocers actually bridging the online with the offline?

Grocer 147
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Opinion: An Unvarnished Review of the Smart Cart Shopping Experience

Retail TouchPoints

I’m seeing a lot of interest in localized smart checkout scenarios, especially in grocery, supermarket and mass,” said Sandeep Unni, Senior Director and Retail Analyst in Gartner ’s Research and Advisory practice in an interview with Retail TouchPoints. by the end of 2024.

Checkout 289
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The Warehouse Group has a plan to keep prices low as recession looms

Inside Retail

New Zealand’s The Warehouse Group is banking on a new technology to help it generate more revenue from digital advertising, so it can reinvest in keeping prices low amidst a looming economic recession. But this has been turbocharged in recent years, thanks to the rise of online shopping and digital advertising. Rise of retail media.

Planning 130
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AV in retail: Putting the customer first

Retail Focus

Supermarkets, for example, are targeting promotions based on different areas of their stores or using screens to manage queues. Elsewhere, digital signage inside point-of-sale elements is being used to inform and educate customers.

Kiosk 209
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Sushi Daily launches Omnichannel loyalty programme trial

A1 Retail

Consumers opting in will collect points for every pack of sushi purchased, whether that’s through click & collect at sushidaily.com , via third party Deliveroo, or in-store, resulting in free products when points build up. Customers will be invited to the programme through both paid social advertising and in-store marketing.

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Why retailers are moving their ad spending into in-store digital assets

Inside Retail

Until now, Hanns says, a retailer could have been using the same advertising campaign in stores as it used in television campaigns to encourage them to visit a store, but been unable to assess the performance of each in a way that campaigns could be fine-tuned, or offers added to optimise future promotional strategies and thus sales.

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Is Price Matching the Right Strategy for You?

Wiser

Instead, you can protect your margins by controlling your prices without matching what your competitors are doing at point-of-sale. For example, Target will price match only if: The customer brings their receipt and proof of a competitor’s advertised price for the exact same item. The item is still in stock.