Advertising Point of Sale Social Commerce 
Retail TouchPoints
NOVEMBER 10, 2023
Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.
Retail TouchPoints
MARCH 14, 2023
Online fashion retailer ASOS has named Criteo as its exclusive partner for endemic brands’ advertising across its app and web experiences. Advertisers will be able to take advantage of improved targeting and measurement capabilities, and Criteo also will support AMG sales efforts to brands and agencies in key markets.
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Retail TouchPoints
OCTOBER 4, 2023
The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.
Retail TouchPoints
AUGUST 22, 2024
Partnerships like this one are not new for NBCU, which has been at the forefront of creating shoppable TV experiences, including: In November 2023 , NBCU teamed up with Walmart for a shopping integration tied to the Bravo reality series Below Deck Mediterranean ; In March the company unveiled a range of TV-enabled commerce opportunities for advertisers (..)
Retail TouchPoints
APRIL 23, 2024
Having spent a whopping $3 billion on online advertising in the U.S. in 2023, China’s Temu is hoping that its online advertising blitz can help it establish a foothold in what is traditionally Amazon’s territory. advertising campaigns, signaling that this trans-Pacific ecommerce battle is only just beginning.
Retail TouchPoints
JULY 10, 2024
The ability to gather information from mobile app sales, social media and points of sale may be especially helpful for understanding a brand’s relationship to the customer, and the Gen Z cohort more specifically. The message is, “buy a Jeep and you’ll be this person, having this experience.”
Star Miconics
FEBRUARY 16, 2024
Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.
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