Retail TouchPoints

AUGUST 31, 2022

Keeping that in mind, let’s think about how location data empowers CPGs to better understand their audience, choose the best retail partners, advertise smartly and scale globally. From the point-of-sale to stock information, the retail industry is brimming with data. Yet these data points are only part of the story.

Location 290

Location Advertising Promotions Point of Sale 290

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Retail TouchPoints

MARCH 15, 2023

Meet Them Where They Are Point-of-sale magic is created when a consumer is struck by a product display, is drawn to it and makes a purchase. Currently, only 1% of digital advertising budgets are focused on where 80% of buying decisions take place — at the store, on the shelf, at the point of purchase.

Point of Sale 273

Point of Sale Advertising Customer Experience Marketing 273

Retail Focus

DECEMBER 12, 2024

With 50 acres of parks, the project aspires to build a community around four commitments: achieving zero carbon emissions, ensuring excellent connectivity, promoting sports and recreation, and creating a place where everyone can thrive. By 2029, the project is expected to deliver 3,400 homes.

Marketing 265

Marketing Fashion Retail Marketing Management 265

Retail TouchPoints

APRIL 3, 2024

You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media. Certain demographics may be more or less receptive to different types of images or advertisements.

Promotions 279

Promotions Customer Experience Point of Sale Accessories 279

Retail TouchPoints

DECEMBER 13, 2022

This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. Marketers can further leverage point-of-purchase inventory to run ads on DOOH screens in key locations right before a purchase is being made.

Advertising 278

Advertising Telecommunications Location Kiosk 278

Inside Retail

JUNE 18, 2024

A recent Shopify report found that 92 per cent of consumers have bought from different brands than they normally do over the past year – primarily driven by cost – with 57 per cent of customers now often switching brands for a better price, discount or promotion. Loyalty is hard to earn but easy to lose,” he says.

Customer Experience 264

Customer Experience Promotions Returns Point of Sale 264

Retail TouchPoints

OCTOBER 4, 2023

Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. Competition is crazier than ever in the retail category, and really across advertising in general,” said Reduto, SVP of Client Strategy at NBCU in an interview with Retail TouchPoints.

Advertising 292

Advertising Consumer Returns Shopping 292

Retail TouchPoints

FEBRUARY 7, 2024

The digitization of brick-and-mortar stores is nothing new, but up until recently it has primarily been focused on surfaces in the store that are already digital: point-of-sale systems or back-of-house tasks like inventory management. “Sam the Sommelier” awaits in the Chevron wine aisle.

Point of Sale 287

Point of Sale Promotions Inventory Management Grocer 287

Retail TouchPoints

MARCH 30, 2023

Sweaty Betty’s use of performance and personalization APIs from Salesforce allowed the retailer to “customize pricing and promotions to different shopper groups” depending on the actions they took, said Igor Faletski, VP of Product Management at Salesforce. Or ask a customer for their email address, or deliver a promotion?

Point of Sale 298

Point of Sale Checkout Consumer Promotions 298

Retail TouchPoints

JULY 10, 2024

The ability to gather information from mobile app sales, social media and points of sale may be especially helpful for understanding a brand’s relationship to the customer, and the Gen Z cohort more specifically. This modest we-were-there experience has been re-created and shared many times over on various social channels.

Point of Sale 261

Point of Sale Location Consumer Customer Experience 261

Retail TouchPoints

SEPTEMBER 12, 2023

We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale] ,” he shared in an interview with Retail TouchPoints.

Merchant Services 278

Merchant Services Payment Services Shopping Checkout 278

Inside Retail

JUNE 28, 2021

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies.

Customer Experience 221

Customer Experience Customer Retention Payment Services Advertising 221

CJ Retail Solutions

AUGUST 11, 2024

From first visual displays to the point of sale, brands need to guarantee consistent representation at every customer touchpoint. Satisfied customers and sales can both benefit from effective brand integration. A customer should have a smooth transition from the window display to the point of sale once they are inside the store.

Point of Sale 52

Point of Sale Customer Experience Promotions Merchant Services 52

Retail TouchPoints

MAY 17, 2024

Adding to Caper Carts’ appeal for retailers is the recent introduction of advertising capabilities on the smart carts’ screens , offering an incremental revenue opportunity. Another money-saving feature: I logged into the cart with my ShopRite loyalty card and could see promotions and add coupons right there on the cart screen.

Checkout 289

Checkout Shopping Kiosk Supermarket 289

Retail Focus

DECEMBER 8, 2021

Supermarkets, for example, are targeting promotions based on different areas of their stores or using screens to manage queues. Elsewhere, digital signage inside point-of-sale elements is being used to inform and educate customers.

Kiosk 209

Kiosk Fast Fashion Promotions Returns 209

Retail TouchPoints

OCTOBER 19, 2022

Additionally, advertisement and incentive campaigns to sign up for POS finance will become subject to the Financial Promotion Regime to ensure they are not misleading or unfair. But a year on from the Woolard Review , which found that the use of interest-free credit products nearly quadrupled in 2020 to £2.7

Finance 260

Finance Merchant Services Payment Services Consumer 260

365 Retail

OCTOBER 4, 2023

In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. It’s a costly misstep, inadvertently diminishing their ability to meet the evolving privacy expectations of their target audiences.

Advertising 62

Advertising Management Point of Sale Marketing 62

Retail TouchPoints

JULY 14, 2020

Conor Riley: Several years ago, our products were promoted primarily through subscription boxes geared toward a younger consumer base at $10 per month , but then our brand was picked up by stores like Nordstrom. where it is being sold at higher price points. promoted our product without being paid.

Checkout 207

Checkout Fulfillment Shipping Payment Services 207

Wiser

APRIL 24, 2024

Understanding the critical first two weeks of a product launch, the brand partnered with Wiser Solutions to gain insights into distribution, on-shelf availability, pricing, planogram compliance, and the effectiveness of promotional materials at the store level. The Cold Hard Challenges Launching a new product is never without its hurdles.

Point of Sale 78

Point of Sale Promotions Advertising Marketing 78

Inside Retail

AUGUST 13, 2023

Until now, Hanns says, a retailer could have been using the same advertising campaign in stores as it used in television campaigns to encourage them to visit a store, but been unable to assess the performance of each in a way that campaigns could be fine-tuned, or offers added to optimise future promotional strategies and thus sales.

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Wiser

MAY 14, 2020

In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. But if you’re looking to improve yours, how can you start applying different merchandising techniques to your point-of-sale locations? Constantly Audit Your Points-of-Sale. Mannequins.

Visual Merchandising 158

Visual Merchandising Cross Merchandising Point of Sale Apparel 158

Wiser

MAY 8, 2024

Yet, despite its importance, many businesses struggle to measure trade promotion effectiveness. Trade spend includes funds allocated to promotions, discounts, and other incentives aimed at enhancing product visibility, retail partnerships, and ultimately, sales.

Accounting 78

Accounting Promotions Returns Management 78

Retail TouchPoints

AUGUST 24, 2023

We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale].” For example, since affiliates are paid commissions on sales, Educational Insights can increase the commission they offer during times when it wants to rev up promotion. “As

Shopping 244

Shopping Merchant Services Fulfillment Social Commerce 244

Inside Retail

JULY 18, 2022

A retina scan lets advertisers push products on him like a new Lexus or American Express card, as well as giving them the ability to access his purchase history to determine whether his socks need replacing.

Department Stores 130

Department Stores Point of Sale Accessories Advertising 130

Wiser

SEPTEMBER 12, 2022

In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. But if you’re looking to improve yours, how can you start applying different merchandising techniques to your point-of-sale locations? So, there’s no need to advertise this to them. Mannequins.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

Wiser

FEBRUARY 23, 2024

Wiser’s tools are pivotal in collecting real-time data, measuring promotional compliance, and facilitating conversations that align brands and retailers in the fast-paced world retail. By being responsive and adaptive, businesses can capitalize on insights gained from promotions.

Marketing 78

Marketing Promotions Advertising Wholesale 78

A1 Retail

SEPTEMBER 24, 2021

Combining Scandit’s AR technology with Jisp’s consumer app, Scan & Save reads product barcodes and presents exclusive promotions, which customers can then save and redeem with their mobile phones. With a crowd of marketing and promotional materials taking up space, messaging can be diluted or, at worse, confuse customers.

Point of Sale 59

Point of Sale Promotions Advertising Consumer 59

Wiser

NOVEMBER 3, 2020

What is Point-of-Purchase Marketing and Why is it Important? Point-of-purchase marketing, sometimes referred to as point-of-sale marketing, is the practice of placing marketing material next to the products it is advertising. Point-of-Purchase vs. Point-of-Sale. Put it near the chips.

Marketing 78

Marketing Kiosk Point of Sale Advertising 78

Retail Prophet

NOVEMBER 13, 2024

alone, brands spent upwards of $225 billion on advertising. To put a point on it, the Association of National Advertisers estimates that 70 percent of every dollar spent by brands on programmatic advertising is actually never seen by consumers. How do we grease the wheels of innovation in companies that are stuck?

Advertising 40

Advertising Customer Experience Consumer Location 40

365 Retail

DECEMBER 8, 2021

Supermarkets, for example, are targeting promotions based on different areas of their stores or using screens to manage queues. Elsewhere, digital signage inside point-of-sale elements is being used to inform and educate customers.

Kiosk 94

Kiosk Fast Fashion Promotions Returns 94

Wiser

AUGUST 16, 2018

So, is shopper marketing just any strategy that moves shoppers closer to the point of sale? How products were displayed, promoted, and priced varied greatly between channel. Promotes a consistent omnichannel user experience . instead of $2.00) to promotions and product perception. . Not exactly.

Marketing 79

Marketing Promotions Point of Sale Advertising 79

CJ Retail Solutions

NOVEMBER 4, 2022

Point-of-sale (POS) displays are being utilised by brands to increase their visibility and awareness of services and products. Do you want to discover more about in-store marketing through a customised point-of-sale display? Types of POS displays. Being resourceful is crucial, and POP displays can offer this. .

Point of Sale 52

Point of Sale Advertising Promotions Supermarket 52

365 Retail

APRIL 26, 2023

One way SMEs can benefit, if it’s a multi-brand business, is by getting subsidised from the larger brands and advertising the brands on digital signage. This is a way for the smaller retailers to actually promote certain brands and get that subsidised from their suppliers. We’d also recommend a Kiosk solution in the store.

Marketing 62

Marketing Kiosk Advertising Point of Sale 62

CJ Retail Solutions

AUGUST 17, 2024

Retailers can now collect invaluable information about customer behavior & purchasing patterns with the help of point-of-sale (POS) systems. Retailers can also use POS systems to create customized promotions & loyalty programs based on customer information.

Marketing 52

Marketing Point of Sale Payment Services Promotions 52

A1 Retail

AUGUST 15, 2022

High profile events like these not only promote the sport and get more people interested in everyday cycling – they play an important part in inspiring the next generation of riders. There will also be in-store activations with Evans Cycles window takeovers and point-of-sale marketing. We are thrilled to be on the bill for 2022.

Point of Sale 52

Point of Sale Advertising Promotions Management 52

RETAIL MANAGEMENT SOFTWARE

DECEMBER 24, 2021

You may want to consider creating a hashtag for people who want to tweet their latest photos or hire a social media influencer to promote your brands, customer stories, catalogs, new arrivals, etc. As a starting point for developing the virtual reality experience, retailers should install try-on technology.

Retail Trends 111

Retail Trends Consumer Payment Services Fulfillment 111