Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. How will this ultimately impact marketers’ planning calendars, now that we’re past Halloween?

Marketing 278

Marketing Promotions Consumer Advertising 278

Wiser

APRIL 3, 2023

Think about it, when was the last time you were scrolling through your social media and came across an ad for a product? It usually goes something like this: you’re scrolling through your feed looking at normal posts when you come across an advertisement for a product. This is social commerce. billion dollars.

Social Commerce 167

Social Commerce Advertising Promotions Payment Services 167

Retail TouchPoints

JUNE 21, 2024

There’s no shortage of companies trying to crack the code of social commerce in the U.S. from the biggest social media platforms to small start-ups. Video commerce is the delivery of content. It ties together the best of affiliate, the best of influencer and the best of digital into social commerce.

Social Commerce 147

Social Commerce Merchant Services Shopping Fashion 147

Retail TouchPoints

NOVEMBER 4, 2024

It’s been incredible to watch the amount of success advertising has had on the platform, and how brands have been able to grow their own footprint through TikTok and market themselves in a way that was never really possible before. RTP: Why do you think advertising has been so successful on TikTok ?

Advertising 298

Advertising Marketing Promotions Consumer 298

Retail TouchPoints

AUGUST 1, 2022

From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Face Effects: Digital Fitting Rooms. What does that mean?

Customer Experience 317

Customer Experience Social Commerce Advertising Shopping 317

Retail TouchPoints

JULY 23, 2021

How will the splintering of viewership across media channels impact the resonance of advertising campaigns? The pop-ups and in-store shops planned for around the country will likely still remain, but due to the current state of emergency, will be required to close by 8pm. How will Splintered Viewership Impact Advertising Efforts?

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

JUNE 17, 2022

Both Pinterest and Healey are pushing the boundaries of social commerce in their own ways — Healey is working to catch up to consumers in an industry that has been slow off the starting line when it comes to ecommerce. The Convergence of Car Sales and Social Commerce.

Merchant Services 299

Merchant Services Social Commerce Advertising Payment Services 299

Retail TouchPoints

MARCH 13, 2025

The acquisition is the latest step by Wonder to combine takeout, delivery and meal kits into a single app now bolstered by an international production company, content studio and advertising business. Wonder opened a food hall in a Quakertown, Pa.

Advertising 147

Advertising Location Planning Social Commerce 147

Retail TouchPoints

DECEMBER 7, 2021

Although these losses are largely tied to extremely aggressive expansion plans, they also point to universal problems DTC brands face, such as navigating the rising costs of online customer acquisition. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Instead, they will focus on scaling social commerce.

Social Commerce 259

Social Commerce Consumer Marketing Advertising 259

Retail TouchPoints

FEBRUARY 19, 2025

The advance of social commerce provided China with additional means to establish its leadership in digital commerce. Platforms like ByteDance’s Douyin and its counterpart for foreign markets, TikTok, integrate social experiences with shopping.

Social Commerce 147

Social Commerce Promotions Consumer Marketing 147

Retail TouchPoints

NOVEMBER 28, 2023

In another example, social media platforms are typically thought of as top-of-funnel: they have a wide reach, but not everyone using them is in a purchasing mindset. The rise of social commerce , however, disrupts that notion entirely. Diversify your approach so you don’t wear out your audience with ad fatigue.

Social Commerce 273

Social Commerce Advertising Marketing Consumer 273

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 298

Advertising Marketing Social Commerce Consumer 298

Retail TouchPoints

MAY 12, 2022

This generation of “Super Creatives” are more likely to engage in social commerce than older generations. Dedicating time to learn about, plan and spearhead new initiatives may be quite difficult. They can help you plan and execute experimental initiatives, like a metaverse offering or advertisement.

Marketing 344

Marketing Advertising Social Commerce Planning 344

Retail TouchPoints

MAY 15, 2024

Expedia Group has unveiled a series of new products and services designed to make travel planning stress free. Using Expedia’s first-party traveler intent and purchase data, the media network can help advertising partners reach consumers via contextual and timely ads.

Advertising 263

Advertising Planning Shopping Marketing 263

Retail TouchPoints

JANUARY 24, 2023

Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 What should advertisers be aware of when investing in this format? billion in 2022.

Advertising 276

Advertising Social Commerce Consumer Fulfillment 276

Retail TouchPoints

JANUARY 23, 2023

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. A company spokesperson told Glossy that Pinterest plans to ramp up its commerce capabilities this year with plans to make everything on the platform shoppable. “In

Social Commerce 221

Social Commerce Payment Services Marketing Shopping 221

Retail TouchPoints

JULY 30, 2020

The final shopping lists that are created and shared by teachers will present “information that could reflect schools’ reopening plans and affect how much consumers actually spend,” the NRF reported in a press release. For many parents, this uncertainty is creating stress. New Realities Influencing Back-To-School Activity.

Merchant Services 316

Merchant Services Advertising Apparel Consumer 316

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 Honestly, they’re creating content that rivals some of the content that advertising agencies are putting together. billion in the U.S.

Social Commerce 302

Social Commerce Accounting Marketing Planning 302

Retail TouchPoints

JULY 5, 2022

The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including social commerce ( 43% ), mobile websites/apps ( 36% ) and marketplaces ( 35% ).

Fulfillment 278

Fulfillment Social Commerce Customer Retention Consumer 278

Retail TouchPoints

MAY 19, 2023

Example of the new Pinterest Premiere Spotlight advertising offering. To capitalize on the moment, Pinterest has teamed up with Banana Republic as its exclusive partner for a “Wedding Week” programming event.

Accessories 275

Accessories Apparel Advertising Fashion 275

Retail TouchPoints

APRIL 4, 2023

The power lies in creating a content and advertising ecosystem that helps consumers instantly turn their inspiration into action — something that very few platforms have been able to monetize successfully. As a result, while many advertising platforms have seen their performance shrink, Pinterest’s ad business has grown.

Advertising 299

Advertising Consumer Marketing Shopping 299

Retail TouchPoints

SEPTEMBER 14, 2023

Pinterest unveiled a suite of new features for its users as well as new advertising formats at its Pinterest Presents event Sept. Showcase and Quiz ads also are available in New Zealand, Switzerland, Denmark, Sweden and Finland, with plans to expand to other countries later in 2023.

Merchant Services 264

Merchant Services Advertising Management Shopping 264

Retail TouchPoints

JUNE 3, 2021

Even if brands and retailers don’t have a physical store, they have an opportunity to create a seamless customer-focused experience that spans across their branded ecommerce sites, marketplaces and even social channels. It’s beyond wanting an omni strategy,” Dornfeld said. In fact, it is going to be a $13.8

Merchant Services 361

Merchant Services Social Commerce Marketing Consumer 361

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. Multiple Meta Resources.

Merchant Services 278

Merchant Services Finance Advertising Marketing 278

Retail TouchPoints

APRIL 2, 2024

parent company of the newly relaunched Overstock.com as well as Bed Bath & Beyond and Zulily — has entered a long-term strategic partnership with X even as other advertisers flee the scandal-plagued social media platform. Beyond, Inc.

Advertising 257

Advertising Promotions Planning Shopping 257

Retail TouchPoints

AUGUST 9, 2022

Marketplaces, social media and branded ecommerce experiences offer a multitude of opportunities for brands to build customized plans for global growth, but often that “local” piece gets lost in translation (pun intended). For example, social commerce is a “big thing” in China, Ahluwalia noted.

Social Commerce 305

Social Commerce Returns Consumer Marketing 305

Retail TouchPoints

JULY 26, 2022

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive. It’s a natural place for us to expand if customers and employees enjoy the content.”.

Advertising 278

Advertising Accessories Marketing Shopping 278

Retail TouchPoints

JULY 28, 2023

Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok ’s new Shop feature, which allows brands to sell directly on the social media platform. The integration is an expansion of an ongoing partnership between WooCommerce and TikTok that also includes a number of advertising integrations.

Merchant Services 246

Merchant Services Shopping Advertising Planning 246

Retail TouchPoints

MARCH 25, 2024

Content Marketing, advertising and digital practitioners can expect candid conversations on new channels and tactics that drive acquisition and retention. Pinterest Puts Joy Back into the Purchase Journey Pinterest has carved its own distinct space in the social commerce landscape, zeroing in on its ability to bring joy to users.

Social Commerce 260

Social Commerce Loss Prevention Customer Experience Customer Retention 260

Retail TouchPoints

NOVEMBER 21, 2022

We’ve learned through looking at the data and reading customer reviews that [a big part of our value prop] is helping men look good so they feel good, and women care so much about how the men in their lives feel — that has become a huge component of our advertising approach.”. Step Three: Trust the Machine. Yahalom said.

Marketing 317

Marketing Advertising Wholesale Apparel 317

Retail TouchPoints

NOVEMBER 11, 2022

Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson. The chief marketing position at TikTok has been vacant since the departure of Nick Tran in January 2022.

Marketing 263

Marketing Advertising Customer Experience Planning 263

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. This includes highlighting deals on airfare and providing tips to plan key destinations during popular breaks from school.

Advertising 290

Advertising Accounting Marketing Promotions 290

Retail TouchPoints

JANUARY 10, 2023

Here are four tactics that retailers and ecommerce sellers can employ to eliminate excess inventory and mitigate the impact of the holiday hangover as they plan for 2023: 1: Diversify sales channels. Savvy brands are starting to use short-video formats and livestreaming to social-sell their products.

Payment Services 287

Payment Services Drop-Shipping Fulfillment Shipping 287

Retail TouchPoints

JULY 23, 2021

While consumers have the option to refresh their wardrobes online, conditions like increased unemployment and lower incomes shifted consumers from impulse buying to planned purchases. It means understanding how and where to advertise. Create cost-effective advertising campaigns with Google Ads.

Fashion 264

Fashion Advertising Shopping Consumer 264

Retail TouchPoints

DECEMBER 21, 2023

Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform. Other brands are exploring how to embrace more contextual advertising vehicles — such as retail media , CTV or even shoppable TV — that allow them to reach consumers in a more contextual way. Nicole Silberstein 2.

Sporting Goods 306

Sporting Goods Advertising Consumer Apparel 306

Retail TouchPoints

AUGUST 17, 2022

They are truly digitally omnipresent, using smartphones, social networks, gaming platforms and the metaverse to connect with each other and express their individuality. By the end of 2024, there will be more than two billion people worldwide classified as Generation Alpha, and they’re already acquiring more spending power: nearly 90% of U.S.

Consumer 279

Consumer Customer Experience Apparel Advertising 279

Retail TouchPoints

OCTOBER 14, 2022

We are excited to see how brands continue to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools.”. “TikTok is a place where businesses of all sizes can connect with audiences, grow their customer base and drive revenue. Currently available by invite only in the U.S.,

Advertising 290

Advertising Fulfillment Returns Shopping 290