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3 Hidden Traps for Retailers this Holiday Season

Retail TouchPoints

If your team hasn’t considered the following three challenges, though, now is the time – before they become profit pitfalls and everyone from FP&A (financial planning and analysis) to operations is caught flat-footed. Advertising was already likely to be up 5.6% As with advertising, that means adjusting budgets on the fly.

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eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

Retail TouchPoints

The eBay Ads holiday report found that shoppers still plan to spend despite high inflation and the ongoing threat of a recession: more than two-thirds ( 71% ) of 2,000 U.S. online shoppers said they plan to spend the same or more than they did in years past. Taking an Agile Approach to Marketing and Advertising.

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As Meta Flounders, Amazon and Google Prove it’s All About the Advertising

Retail TouchPoints

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. All About the Advertising. billion in Q4 2021, up 98.6%

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Amazon is set to take off in Australia this year, get ready

Inside Retail

billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63 In April 2024, it announced it planned to invest $490 million in opening two new fulfilment centres in Horsley Park, Western Sydney, with one to open later in 2025 and the other by 2026. Amazon announced it posted over $3.1

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Keep Products Moving: Benefits of a Modern PIM

Retail TouchPoints

Consider, for example, a drugstore chain that has a new OTC drug coming to market in time for allergy season, and the products release is tied to a national advertising campaign. For example, accurate, real-time data can help ensure that merchandise financial planning has the information it needs to meet its target margins.

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EBay Prioritizes Search with New UX Updates  

Retail TouchPoints

All delivery and shipping options also are now located in one convenient place, so shoppers can update their shipping locations and find their preferred delivery methods. All product listing pages now have a uniform look and feel; they all have the same layouts, image sizes and fonts to create consistency.

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Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

Distance and concerns like shipping complexity become an afterthought, and platforms are increasingly setting a high bar for reputable merchants that can fulfill products in a timely manner. Adding an entire shopping ecosystem on top of social platforms only increases the amount of collected consumer data.