Retail TouchPoints

JULY 21, 2023

The lottery is like a black box, leaving both players and advertisers in awe. For brands and advertisers in this space, the mystery is deeper. Players dream of that jackpot lifestyle while advertisers seek to comprehend the minds of those captivated by the various games that could get them there. What fuels their curiosity?

Advertising 245

Advertising Consumer Planning Promotions 245

Retail TouchPoints

NOVEMBER 4, 2024

The barrier to entry is low and the ability to promote content in various ways speaks to the culture on the platform itself ; it’s very easy and intuitive to use. RTP: Why do you think advertising has been so successful on TikTok ? Weiss: It has to do with the advertising capabilities and the way you can reach more users.

Advertising 293

Advertising Marketing Promotions Consumer 293

Retail TouchPoints

AUGUST 12, 2021

One example is ad planning and testing, which can range from evaluating consumer behavior and informing creative strategy to assessing brand recall, messaging clarity, emotional response and overall effectiveness. This is a major time-saver for researchers. There are many ways the resulting data can be used.

Advertising 313

Advertising Consumer Marketing Brand Management 313

Retail TouchPoints

SEPTEMBER 16, 2024

With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta has unveiled a slate of new advertising tools to help brands connect with consumers on its platforms. Now advertisers will be able to drive those users to their mobile app to make purchases and connect with them more frequently.

Advertising 274

Advertising Promotions Location Planning 274

Inside Retail

FEBRUARY 23, 2025

EMarketer predicts digital retail advertising spending will reach a staggering US$166 billion in 2025, a dramatic leap from the $46.4 Retail media offers the promise of highly personalised product recommendations, promotions, and content, leading to increased customer engagement and conversion rates.

Advertising 130

Advertising Sporting Goods Management Outdoor 130

Retail TouchPoints

DECEMBER 12, 2024

But amidst the traditional marketing blitzes and seasonal promotions, a new force is opening doors to partnerships that wouldnt have been imaginable even a few years ago and quietly reshaping the retail landscape in the process: commerce media.

Promotions 167

Promotions Customer Experience Consumer Accessories 167

Retail TouchPoints

OCTOBER 7, 2020

As Black Friday traditionally kicks off the holiday shopping season, retailers are coming up with new plans to make certain they meet sales goals while maintaining the safety of their customers at the same time. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.

Advertising 155

Advertising Sporting Goods Promotions Consumer 155

Retail TouchPoints

JULY 8, 2021

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months. Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S.,

Promotions 261

Promotions Advertising Returns Customer Experience 261

Retail TouchPoints

SEPTEMBER 30, 2020

While the company plans on offering Black Friday pricing throughout November, matching Walmart ’s holiday plans , it will bring back Target Deal Days on Oct. 13 and 14 only — putting the promotion in direct competition with the delayed Amazon Prime Day.

Promotions 293

Promotions Fulfillment Advertising Planning 293

A1 Retail

MARCH 12, 2025

New research from eBay Advertising finds that while 7 in 10 UK garden owners intend to spend on their outdoor space this year, value is a driving factor, with nearly three-quarters saying theyre more likely to buy discounted items. This rises to 43 percent among eBay shoppers specifically.

Outdoor 92

Outdoor Advertising Promotions Planning 92

Retail TouchPoints

JULY 17, 2024

Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from the broader organization. When we think about media strategy, audience, channel or even measurement plan, it all starts with those consumer insights.”

Advertising 273

Advertising Promotions Consumer Shopping 273

Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

Promotions 146

Promotions Consumer Wholesale Advertising 146

Retail Focus

NOVEMBER 7, 2024

easy dot ® PET silver L-UV is a PVC-free film with a highly polished silver chrome metallised finish that adds a touch of elegance and luxury to window displays, in-store advertising and sales promotions. Dorotape are delighted to announce the launch of a new addition to the easy dot ® range of digital printable media.

Promotions 130

Promotions Advertising Planning Management 130

Wiser

JULY 25, 2023

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy?

Promotions 147

Promotions Advertising Marketing Planning 147

Inside Retail

JANUARY 6, 2025

billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63 In April 2024, it announced it planned to invest $490 million in opening two new fulfilment centres in Horsley Park, Western Sydney, with one to open later in 2025 and the other by 2026. Amazon announced it posted over $3.1

Fulfillment 240

Fulfillment Shipping Marketing Accessories 240

Retail TouchPoints

FEBRUARY 5, 2024

Through a partnership with Swiftly , the discount grocery chain will be able to expand its digital footprint while giving its retailers access to robust digital advertising services.

Advertising 261

Advertising Promotions Marketing Consumer 261

Retail TouchPoints

FEBRUARY 13, 2025

Consider, for example, a drugstore chain that has a new OTC drug coming to market in time for allergy season, and the products release is tied to a national advertising campaign. For example, accurate, real-time data can help ensure that merchandise financial planning has the information it needs to meet its target margins.

Planning 175

Planning Grocer Marketing Shipping 175

Retail TouchPoints

JANUARY 15, 2024

Nvidia surveyed more than 400 retail professionals at all organizational levels and found that while AI adoption is still in its early stages, more than 60% of respondents are planning to boost their AI investments in the next 18 months. But many of these tasks may just represent the low-hanging AI fruit.

Loss Prevention 307

Loss Prevention Planning Customer Experience Inventory Management 307

Retail TouchPoints

JULY 14, 2023

Now Albertsons is taking that a step further, with plans to turn its digital circulars into “dynamic ad campaigns” on Facebook and Instagram. We are merging product and promotional data to enable advanced targeting , actionable content and measurable performance.” In the U.S.

Advertising 244

Advertising Grocer Promotions Supermarket 244

Wiser

JUNE 20, 2023

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. Every brand and retailer is coming out with new promotions all of the time.

Promotions 148

Promotions Advertising Planning Marketing 148

Retail Focus

FEBRUARY 6, 2025

Achieving this level of integration demands meticulous planning, strong infrastructure, and expert technical support to ensure each component operates harmoniously. When retailers meet these demands, they reap the rewards of loyalty, word-of-mouth promotion, and repeat purchases.

Payment Services 147

Payment Services Returns Technical Support Promotions 147

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 283

Advertising Promotions Consumer Customer Experience 283

Inside Retail

NOVEMBER 25, 2024

For example, you can reduce the wastage of advertising – and wastage of perishable products in stores. If product inventory falls beneath a certain level, campaigns can be paused, and when there is a surplus of stock, a campaign can be promoted more heavily. We have seen numerous examples of the same sort of statistics,” he said.

Promotions 130

Promotions Marketing Target Market Supermarket 130

Retail TouchPoints

APRIL 2, 2024

parent company of the newly relaunched Overstock.com as well as Bed Bath & Beyond and Zulily — has entered a long-term strategic partnership with X even as other advertisers flee the scandal-plagued social media platform. Beyond, Inc. board of directors in a statement. “We

Advertising 252

Advertising Promotions Planning Shopping 252

Retail TouchPoints

MAY 24, 2023

In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network. stores following a three-year pilot with Cooler Screens. and The Mars Agency.

Advertising 260

Advertising ATS Grocer Planning 260

Retail TouchPoints

JANUARY 23, 2024

When you kill cookies and mobile advertising identifiers (MAID), marketers must return to the ultimate data source — first-party — and few places have stronger purchase intent data at scale than retailers. For someone who was exposed to advertising, purchasing does not mean the advertising caused their purchase.

Advertising 257

Advertising Promotions Marketing Returns 257

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course.

Promotions 146

Promotions Advertising Consumer Marketing 146

Inside Retail

MAY 31, 2023

While events and promotions can help drive foot traffic and increase sales, they do take a lot of time and effort so it’s important to get the planning and execution right. Set realistic and measurable targets and outcomes for every event and promotion so you can build on successes and learn from mistakes.

Store Layout 334

Store Layout Promotions Customer Experience Marketing 334

Retail TouchPoints

FEBRUARY 19, 2025

It is rather a symptom of the ruling Chinese Communist Party’s (CCP) long-term strategy laid out in the 14th Five Year Plan for National Informatization, known simply as Digital China. Promoting transparency in data usage and limiting state surveillance are essential to safeguarding freedoms.

Social Commerce 142

Social Commerce Promotions Consumer Marketing 142

Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. But it isn’t only what Musk has actively done that is damaging Twitter’s perception as a ‘safe’ place for advertisers: it’s what his ownership represents.

Advertising 246

Advertising Accounting Promotions Returns 246

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 293

Advertising Marketing Social Commerce Consumer 293

Retail TouchPoints

OCTOBER 26, 2023

At the same time, another group in the company wanted to begin offering advertising on The Home Depot website, “so we came together, because it would have been silly to develop two separate ad programs,” Babcock explained in an interview with Retail TouchPoints. “ As a result, our media offering grew on-site and off-site at the same time.

Planning 274

Planning Advertising Marketing Returns 274

Retail Focus

DECEMBER 12, 2024

With 50 acres of parks, the project aspires to build a community around four commitments: achieving zero carbon emissions, ensuring excellent connectivity, promoting sports and recreation, and creating a place where everyone can thrive. By 2029, the project is expected to deliver 3,400 homes.

Marketing 264

Marketing Fashion Retail Marketing Management 264

Retail TouchPoints

JANUARY 12, 2023

Your business needs a plan to sell on Amazon — not having a plan is a very bad plan! Formulate your strategy after researching which platform options you want to leverage, what your competitors are doing on the channel, determine your optimal price point and how you plan to fulfill orders. Amazon is all about visibility.

Fulfillment 274

Fulfillment Advertising Accounting Planning 274

Small Biz Trends

JUNE 8, 2022

Promotional products are useful items for small business owners to increase brand awareness among consumers. Business promotional items are a great marketing tool as they allow your brand to connect with consumers by engaging their senses. It is a form of advertising that allows consumers to interact with a brand on a physical level.

Promotions 136

Promotions Advertising Shipping Accounting 136

Retail TouchPoints

AUGUST 31, 2022

Keeping that in mind, let’s think about how location data empowers CPGs to better understand their audience, choose the best retail partners, advertise smartly and scale globally. Location data also allows CPGs to make the right choices about retail partnerships and distribution plans. Leverage Smart Advertising to Stay Competitive.

Location 284

Location Advertising Promotions Point of Sale 284

Inside Retail

AUGUST 10, 2022

Defending a winning position by optimising product content and advertising to maintain visibility. Start with a plan during each phase and continuously evaluate and modify plans, as needed, to achieve – and sustain – winning results. Managing advertising campaigns for optimal return on ad spend is also important.

Advertising 246

Advertising Fulfillment Shipping Inventory Management 246