Retail TouchPoints

SEPTEMBER 30, 2020

While the company plans on offering Black Friday pricing throughout November, matching Walmart ’s holiday plans , it will bring back Target Deal Days on Oct. 13 and 14 only — putting the promotion in direct competition with the delayed Amazon Prime Day.

Promotions 279

Promotions Fulfillment Advertising Planning 279

Retail TouchPoints

OCTOBER 7, 2020

As Black Friday traditionally kicks off the holiday shopping season, retailers are coming up with new plans to make certain they meet sales goals while maintaining the safety of their customers at the same time. Gone, at least temporarily, are the days of proximity being the single most important factor in who to market toward.

Advertising 142

Advertising Sporting Goods Promotions Consumer 142

Wiser

NOVEMBER 29, 2023

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods. What is Trade Promotion?

Promotions 146

Promotions Consumer Wholesale Advertising 146

Wiser

JULY 25, 2023

That’s why it’s so important for small business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy?

Promotions 147

Promotions Advertising Marketing Planning 147

Retail TouchPoints

FEBRUARY 5, 2024

Through a partnership with Swiftly , the discount grocery chain will be able to expand its digital footprint while giving its retailers access to robust digital advertising services.

Advertising 238

Advertising Promotions Marketing Consumer 238

Wiser

JUNE 20, 2023

Promotions are a key component of any successful business strategy. Whether you’re launching a new product, trying to gain more customers, or simply looking to increase brand recognition and loyalty, effective promotions can help you reach your goals. Every brand and retailer is coming out with new promotions all of the time.

Promotions 148

Promotions Advertising Planning Marketing 148

Retail TouchPoints

JANUARY 15, 2024

Nvidia surveyed more than 400 retail professionals at all organizational levels and found that while AI adoption is still in its early stages, more than 60% of respondents are planning to boost their AI investments in the next 18 months. But many of these tasks may just represent the low-hanging AI fruit.

Loss Prevention 293

Loss Prevention Planning Customer Experience Inventory Management 293

Retail TouchPoints

JANUARY 7, 2025

Asking how your target customer defines value in their daily lives can support your foundational vision and planning for the next year. Getting this more granular perspective also can help you be more creative with your pricing, promotions and experiential strategies. Question 1: What does my target consumer value?

Advertising 238

Advertising Merchant Services Loss Prevention Consumer 238

Retail TouchPoints

JULY 17, 2024

Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from the broader organization. When we think about media strategy, audience, channel or even measurement plan, it all starts with those consumer insights.”

Advertising 233

Advertising Promotions Consumer Shopping 233

Inside Retail

MAY 31, 2023

While events and promotions can help drive foot traffic and increase sales, they do take a lot of time and effort so it’s important to get the planning and execution right. Set realistic and measurable targets and outcomes for every event and promotion so you can build on successes and learn from mistakes.

Store Layout 334

Store Layout Promotions Customer Experience Marketing 334

Wiser

AUGUST 21, 2023

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course.

Promotions 146

Promotions Advertising Consumer Marketing 146

Retail TouchPoints

NOVEMBER 6, 2024

Through the strategic partnership, nearly 900 stores will use RFMN’s dynamic Digital Window Signs to promote weekly sales programs, special events, promotional ads and other ad messages, powered by Save A Lot’s retail media network.

Location 242

Location Grocer Promotions Supermarket 242

Inside Retail

NOVEMBER 8, 2022

Rather, the drama that is unfolding around his takeover has led many users, as well as crucial advertisers, to question whether they should keep using the service. But it isn’t only what Musk has actively done that is damaging Twitter’s perception as a ‘safe’ place for advertisers: it’s what his ownership represents.

Advertising 246

Advertising Accounting Promotions Returns 246

Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. How will this ultimately impact marketers’ planning calendars, now that we’re past Halloween? How can brands make this a reality?

Marketing 243

Marketing Promotions Consumer Advertising 243

Retail TouchPoints

JULY 14, 2023

Now Albertsons is taking that a step further, with plans to turn its digital circulars into “dynamic ad campaigns” on Facebook and Instagram. We are merging product and promotional data to enable advanced targeting , actionable content and measurable performance.” In the U.S.

Advertising 194

Advertising Grocer Promotions Supermarket 194

Retail TouchPoints

JULY 19, 2022

This winding-down period gave advertisers a head start in finding the best ways to perpetuate a healthy, ad-supported web and deliver better customer experiences. Additional data on details like itemized pricing fluctuations, promotion trends and store locations can enhance relevant data points to advertisers.

Advertising 239

Advertising Promotions Consumer Customer Experience 239

Small Biz Trends

JUNE 8, 2022

Promotional products are useful items for small business owners to increase brand awareness among consumers. Business promotional items are a great marketing tool as they allow your brand to connect with consumers by engaging their senses. It is a form of advertising that allows consumers to interact with a brand on a physical level.

Promotions 136

Promotions Advertising Shipping Accounting 136

Inside Retail

AUGUST 10, 2022

Defending a winning position by optimising product content and advertising to maintain visibility. Start with a plan during each phase and continuously evaluate and modify plans, as needed, to achieve – and sustain – winning results. Managing advertising campaigns for optimal return on ad spend is also important.

Advertising 246

Advertising Fulfillment Shipping Inventory Management 246

Retail TouchPoints

JANUARY 23, 2024

When you kill cookies and mobile advertising identifiers (MAID), marketers must return to the ultimate data source — first-party — and few places have stronger purchase intent data at scale than retailers. For someone who was exposed to advertising, purchasing does not mean the advertising caused their purchase.

Advertising 199

Advertising Promotions Marketing Returns 199

Retail TouchPoints

JULY 19, 2021

In fact, the eyewear darling plans to open another three dozen locations by end of this year. The premise and experience is called “SmartCommerce” — and it’s powered by connected devices and packaging that activate digital media and advertising moments across the entire product lifecycle — from the warehouse to a customer’s shopping cart.

Advertising 293

Advertising Consumer Customer Retention Fulfillment 293

Inside Retail

DECEMBER 2, 2024

Whether managing risk and compliance, retail media, marketing campaigns or allocating staffing resources, retailers are under growing pressure to meet the evolving needs of their consumers and stay ahead of competitors in a market flooded with promotions and campaigns. “It Has the promotion been launched on TikTok?

Planning 130

Planning Point of Sale Promotions Management 130

Retail TouchPoints

MAY 24, 2023

In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network. stores following a three-year pilot with Cooler Screens. and The Mars Agency.

Advertising 218

Advertising ATS Grocer Planning 218

Inside Retail

AUGUST 7, 2023

What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy. We’d like to be able to surface different advertising messages to different segments as they go through the customer journey on our site.

Advertising 243

Advertising Marketing Promotions Shopping 243

Retail TouchPoints

OCTOBER 26, 2023

At the same time, another group in the company wanted to begin offering advertising on The Home Depot website, “so we came together, because it would have been silly to develop two separate ad programs,” Babcock explained in an interview with Retail TouchPoints. “ As a result, our media offering grew on-site and off-site at the same time.

Planning 252

Planning Advertising Marketing Returns 252

Retail TouchPoints

NOVEMBER 10, 2023

Retail media is when a retailer offers advertising capabilities and services, similar to what media outlets such as publishers and television networks have done for years. Off-site advertising is typically more complex than on-site and is therefore something that only the more mature retail media networks offer at this stage.

Advertising 257

Advertising Marketing Social Commerce Consumer 257

Retail TouchPoints

JANUARY 12, 2023

Your business needs a plan to sell on Amazon — not having a plan is a very bad plan! Formulate your strategy after researching which platform options you want to leverage, what your competitors are doing on the channel, determine your optimal price point and how you plan to fulfill orders. Amazon is all about visibility.

Fulfillment 244

Fulfillment Advertising Accounting Planning 244

Retail TouchPoints

AUGUST 31, 2022

Keeping that in mind, let’s think about how location data empowers CPGs to better understand their audience, choose the best retail partners, advertise smartly and scale globally. Location data also allows CPGs to make the right choices about retail partnerships and distribution plans. Leverage Smart Advertising to Stay Competitive.

Location 255

Location Advertising Promotions Point of Sale 255

Retail Minded

AUGUST 31, 2022

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

Advertising 98

Advertising Promotions Marketing Target Market 98

Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. ” It’s All About the Money, Which in Ecommerce Means Advertising.

Social Commerce 283

Social Commerce Shopping Advertising Marketing 283

Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Understanding these patterns helps anticipate future demand and plan better for upcoming events like Easter or mid-year sales. Was it a specific promotion, product, or referral? The more information you have, the better you can plan.

Customer Retention 241

Customer Retention Promotions Returns Planning 241

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. This includes highlighting deals on airfare and providing tips to plan key destinations during popular breaks from school.

Advertising 266

Advertising Accounting Marketing Promotions 266

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit. Multiple Meta Resources.

Merchant Services 236

Merchant Services Finance Advertising Marketing 236

Small Biz Trends

DECEMBER 2, 2022

Before you jump right into business ownership, you need a plan. Since December is National Write a Business Plan Month, it’s the perfect opportunity to determine the steps and strategies needed to propel your ideas forward. How to Write a Business Plan. Business plans in different industries tend to vary in their contents.

Planning 116

Planning Advertising Wholesale Promotions 116

Retail TouchPoints

JUNE 9, 2021

Amazon controls the inventory, marketing and promotional strategy. In this case, the manufacturer is responsible for the inventory planning, marketing and promotional strategy. If you’re concerned about private label advertising on your product pages, for example, you may be able to negotiate them away.

Consumer 285

Consumer Fashion Advertising Shipping 285

Retail TouchPoints

APRIL 2, 2024

parent company of the newly relaunched Overstock.com as well as Bed Bath & Beyond and Zulily — has entered a long-term strategic partnership with X even as other advertisers flee the scandal-plagued social media platform. Beyond, Inc. board of directors in a statement. “We

Advertising 184

Advertising Promotions Planning Shopping 184

Retail TouchPoints

OCTOBER 11, 2021

Michaels’ CEO Ashley Buchanan first revealed plans for a marketplace in a February 2021 story in The Wall Street Journal. The announcement doesn’t specify what relationship the marketplace will have with providers, but it does state that sellers can expect “integration and item setup via API, integration partners or web portal.”.

Payment Services 257

Payment Services Drop-Shipping Fulfillment Shipping 257

Retail TouchPoints

NOVEMBER 13, 2024

Both CVS and 7-Eleven are expanding their retail media offerings to include in-store audio: CVS has partnered with The Trade Desk and Vibenomics to develop a self-service programmatic audio offering, while 7-Eleven is expanding its partnership with Qsic to bring audio advertising to all 12,000 of its U.S. stores by the end of 2025.

Advertising 184

Advertising Beauty and Health Health & Wellness Promotions 184