Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. However, the increased use of artificial intelligence (AI) in advertising could have a negative effect.

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Retail TouchPoints

MAY 7, 2024

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook.

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Retail TouchPoints

DECEMBER 17, 2024

Engagement and wedding planning timelines are getting longer, according to Signet , with couples dating for 3.25 Its no longer just a 12 -month planning cycle people are diving into years of planning and consuming content that sparks ideas, often via video, which outperforms every other medium.

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Retail TouchPoints

DECEMBER 18, 2024

The partnership also will help Bell Media diversify its advertising offerings. The company plans to scale shoppable content features across its extensive content library, including award shows, scripted dramas and unscripted programs, and offer advertisers bespoke brand partnership opportunities that span advertising touch points.

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Retail TouchPoints

SEPTEMBER 13, 2023

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. advertising channels in 2022, according to a study by IAB. Among those planning to increase spend this year, their retail media investments are expected to increase by 20%.

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Retail TouchPoints

APRIL 9, 2024

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

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Retail TouchPoints

JULY 25, 2024

Members who opt in will see display ads on the cart page that dynamically refresh after each new product scan, giving advertisers a new way to reach Sam’s Club members at the point of conversion and giving members new opportunities for product discovery. To learn more about retail media, check out our full guide here.

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Retail TouchPoints

JUNE 13, 2024

The offering brings together a variety of connected TV (CTV) ad serving and measurement solutions, along with Albertsons Media Collective’s shopper data and insights, into a single platform from which advertisers can execute a wide range of CTV initiatives.

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Retail TouchPoints

NOVEMBER 10, 2022

The eBay Ads holiday report found that shoppers still plan to spend despite high inflation and the ongoing threat of a recession: more than two-thirds ( 71% ) of 2,000 U.S. online shoppers said they plan to spend the same or more than they did in years past. Taking an Agile Approach to Marketing and Advertising.

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Retail TouchPoints

JULY 21, 2023

The lottery is like a black box, leaving both players and advertisers in awe. For brands and advertisers in this space, the mystery is deeper. Players dream of that jackpot lifestyle while advertisers seek to comprehend the minds of those captivated by the various games that could get them there. What fuels their curiosity?

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Retail TouchPoints

APRIL 2, 2024

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities.

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Retail Wire

JULY 22, 2024

Google has announced its decision to abandon plans to eliminate and replace third-party cookies in its Chrome browser, a move crucial for advertisers to track users across websites for targeted ads.

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Retail TouchPoints

JANUARY 11, 2023

Among the new offerings are the debut of the Microsoft Retail Advertising Network , which will allow retailers to pull from a large pool of brand advertisers, and the piloting of an in-store retail media solution. Retail media spend is projected to reach more than $61 billion in the U.S.

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Retail TouchPoints

JULY 7, 2022

A Metaverse Preparedness Action Plan. My recommendation is to get this plan done this year. As part of your action plan, tracking what competitors are trying in the metaverse might be one of your most important steps. Ask your various partners and vendors what metaverse marketing and advertising options they offer.

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Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. How will this ultimately impact marketers’ planning calendars, now that we’re past Halloween?

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Retail TouchPoints

NOVEMBER 6, 2024

To date, nearly 100 Save A Lot stores have rolled out 400 digital screens, and RFMN plans to nearly double the number of Digital Window signs in stores by Q1 2025. This collaboration empowers local grocers to enhance their in-store advertising with real-time promotions and elevate engagement with customers and CPG partners.

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Retail TouchPoints

APRIL 25, 2023

Through the Sam’s Club MAP Partners Club, brand advertisers can now easily connect with agencies and technologies to plan and execute their marketing campaigns. “We know that our advertisers often work with multiple partners for media planning and execution across multiple networks and ad tech providers.

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Inside Retail

SEPTEMBER 13, 2023

Aussie discount retailer Silly Solly is on a growth trajectory, with plans to expand as a franchise, after shifting from a licensing model. The chain boasts ‘Nothing over $5’ in its advertising. The post Silly Solly’s plans 10 more stores as it moves to franchise model appeared first on Inside Retail Australia.

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Retail TouchPoints

JANUARY 2, 2025

Retailers including Walmart are stretching the boundaries of retail media by providing access to non-endemic advertisers and additional in-store opportunities. billion Kroger-Albertsons tie-up as well as the November 2024 end of a planned Capri Holdings and Tapestry merger. Walgreens Agrees to $192.5M

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Retail TouchPoints

MARCH 21, 2023

Amazon is planning to eliminate 9,000 jobs over the coming weeks, mostly in its AWS, People Experience and Technology (PXT), Advertising and Twitch businesses.

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Retail TouchPoints

MARCH 25, 2025

This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands. For Hy-Vee RedMedia advertisers, the Carrot Ads capabilities will be available later in 2025. More details below.)

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Retail TouchPoints

NOVEMBER 27, 2024

Cutting-edge content, influencer campaigns and even online advertising are popular ways to catch the eye. Regardless of whether your goal is to drive sales for a specific season or boost footfall at a one-off event, you can plan a calendar of initiatives to suit your schedule. Here are three key reasons they work so well: 1.

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Consumer Marketing Promotions Customer Experience 277

Retail TouchPoints

JANUARY 14, 2025

As advertisers seek more advanced targeting capabilities and measurable results across multiple channels, success in 2025 and beyond will depend on thoughtful design that prioritizes flexibility and customization. This design-first mindset offers significant advantages for both retailers and advertisers.

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Retail TouchPoints

MARCH 13, 2025

The acquisition is the latest step by Wonder to combine takeout, delivery and meal kits into a single app now bolstered by an international production company, content studio and advertising business. Wonder opened a food hall in a Quakertown, Pa.

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Retail TouchPoints

NOVEMBER 4, 2024

It’s been incredible to watch the amount of success advertising has had on the platform, and how brands have been able to grow their own footprint through TikTok and market themselves in a way that was never really possible before. RTP: Why do you think advertising has been so successful on TikTok ?

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Retail TouchPoints

MARCH 7, 2024

plans to relaunch Overstock.com as a standalone site later this month. News of Zulily’s demise first broke in December 2023 , when the company began to advertise a liquidation sale on its website and filed several Worker Adjustment and Retraining Notifications (WARNs) outlining planned layoffs. Now Beyond, Inc.

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Retail TouchPoints

JUNE 27, 2023

There’s also digital publisher partnerships [with the likes of Pinterest and Meta ] as well as demand-side platform (DSP) partnerships for programmatic [advertising].” At the RICE session Lipsman pointed out that almost all of the $45 million in U.S.

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Retail TouchPoints

SEPTEMBER 16, 2024

With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta has unveiled a slate of new advertising tools to help brands connect with consumers on its platforms. Now advertisers will be able to drive those users to their mobile app to make purchases and connect with them more frequently.

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Retail TouchPoints

JULY 30, 2024

Everyone celebrates and quickly starts planning the ribbon-cutting ceremony. Finally, they press play on a reel of Getty Images cut to U2’s Beautiful Day (all apologies to U2) and they’re off and running. Eager to support their partner’s enthusiasm, the retailer awards them highly coveted shelf space. It just sits there. Collecting dust.

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Inside Retail

FEBRUARY 23, 2025

EMarketer predicts digital retail advertising spending will reach a staggering US$166 billion in 2025, a dramatic leap from the $46.4 This collaborative approach allows smaller and regional retailers to expand their reach, attract more advertisers, and boost their competitiveness in the retail media market.

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Retail TouchPoints

MARCH 23, 2021

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops , a combination marketplace and advertising solution. As a result, brands and advertisers have access to both commerce and advertising solutions within the same platform.

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Retail TouchPoints

APRIL 5, 2023

Walmart plans to introduce automation at nearly two-thirds of its stores and aims to have approximately 55 % of its fulfillment center volume move through automated facilities by the end of fiscal 2026. This multi-year outlook assumes all of Walmart’s business segments will contribute to these growth targets.

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Retail TouchPoints

JANUARY 15, 2024

Nvidia surveyed more than 400 retail professionals at all organizational levels and found that while AI adoption is still in its early stages, more than 60% of respondents are planning to boost their AI investments in the next 18 months. But many of these tasks may just represent the low-hanging AI fruit.

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Retail TouchPoints

MARCH 11, 2025

But to plan a successful sweepstakes, youll need more than just an enticing prize. There are many different ways you can advertise your promotion. Below are five steps you should take when you decide you want to run a sweepstakes. After all, you need to get the word out so people know to participate.

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Promotions Consumer Fulfillment Advertising 246

Retail TouchPoints

AUGUST 17, 2023

Amazon is extending the reach of its most popular advertising format, Sponsored Products, outside the walls of Amazon.com. Placement will be determined by factors such as relevant page context , the campaign itself and the cost-per-click parameters that sellers have already established.

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Advertising Planning Shopping ATS 246

Retail TouchPoints

JULY 17, 2024

Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from the broader organization. When we think about media strategy, audience, channel or even measurement plan, it all starts with those consumer insights.”

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Advertising Promotions Consumer Shopping 278

Retail TouchPoints

MAY 6, 2024

NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable Instacart’s CPG advertisers to connect with consumers via NBCU’s streaming and linear television content.

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