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Luxottica fined $1.5 million for spam law breaches

Inside Retail

“It is unacceptable to include advertising or promotional material if a customer has no way to opt out of receiving these messages.” Similar penalties were recently given to multiple retailers including Outdoor Supacentre and Kmart.

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What to Learn from China’s Singles’ Day and Spring Festival Going Into 2022

Retail TouchPoints

Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. Douyin changed the game with its ability to keep users engaged in user-generated content and integrate smart advertising features that broke the mold of traditional ad formats. Membership Services are Booming.

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Last-Mile Delivery and Its Impact on Urban Mixed-Use Environments

Retail TouchPoints

The disruption caused by COVID-19 has led to a re-appreciation of relatively compact, walkable neighborhoods, with a mix of uses and opportunities to interact with people outdoors. We also want to keep our open streets and outdoor seating and continue to ride our bikes and exercise outdoors. Bloomberg , 2020).

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For Designers and Retailers: How to Put Your Photography to Work

Retail TouchPoints

Retail customers are primed for more than the typical “glamour shots” that architects and advertisers favor, and they are drawn to imagery with a more emotional, personal feel. Promote a hive mind toward imaging. Use flash outdoor in bright sunlight and turn it off indoors in dim spaces (no, that’s not backwards!)

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Check Out These Sidewalk Signs and Sandwich Boards to Promote Your Business

Small Biz Trends

Sidewalk signs also known as sandwich boards or a-frame signs are some of the most effective and affordable forms of advertising for a business. Besides their accessibility, outdoor sidewalk signs are easy to update. Made from all-weather hard plastic you can use in and outdoors. T-SIGN Outdoor A-Frame Sidewalk Sign.

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Retail’s Best Gift Ever? Zero-Party Data

Retail TouchPoints

Besides rewards programs, traffic-hungry retailers are using fun social media surveys, email promotions/newsletters and in-store kiosks to get their customers to share more of who they are and what they want from their retail experience. Still, respect boundaries.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

The service, which reaches millions of shoppers daily, is a vertical (or topical) search engine that promotes product advertisements, enabling businesses to market themselves online. All consumers have to do is search for their desired product or service, and they’ll be able to see a listing that’s relevant to their query.

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