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More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers

Retail TouchPoints

While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s

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Luxottica fined $1.5 million for spam law breaches

Inside Retail

“It is unacceptable to include advertising or promotional material if a customer has no way to opt out of receiving these messages.” Similar penalties were recently given to multiple retailers including Outdoor Supacentre and Kmart.

Outdoor 263
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Watch out World – Amazon is Coming for TV

Retail TouchPoints

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. on a monthly basis,” touted Amazon Ads’ VP of Global Ad Sales Alan Moss at the Amazon UnBoxed , the company’s annual conference for advertisers. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.

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How Will DTC Rebound After The COVID Retail Shakeup?

Retail TouchPoints

Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike. Outdoor Voices was already starting to feel the pinch before COVID, and experts predict the company will go under within the next year.

Outdoor 293
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Kathmandu unveils global rebrand ahead of overseas expansion

Inside Retail

New Zealand outdoor and lifestyle retailer Kathmandu has taken the wraps off its major global rebrand today, shifting its focus to become more accessible, inclusive and fun, as it prepares for international expansion into Europe. Instead, the sector is now about wellness and encouraging people from all walks of life to enjoy the outdoors.

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If Amazon and Walmart Can Do It, So Can You

Retail TouchPoints

Amazon and Walmart have realized this and are now monetizing the physical space they occupy — in the digital realm — through advertising. While advertising on Amazon is still relatively small, it does account for nearly 10% of total revenue, which is more than subscriptions from Amazon Prime, for example. OOH advertising is booming.

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Post-COVID Shopping Center Strategies: ‘Digital Districts’ and Landlord-Tenant Collaboration

Retail TouchPoints

The digital natives benefit from a curated location tailored to their audience, while the mall can advertise a slate of cutting-edge concepts. Outdoor Shopping Centers Should Make the Streets Feel Alive. They are also using the space for transitional or pop-up events for retailing and or fitness.

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