article thumbnail

Effective Local Advertising Ideas to Boost Your Business Visibility

Small Biz Trends

Key Takeaways Local Advertising Importance: Effective local advertising enhances visibility, builds community trust, and fosters customer loyalty, essential for small business growth. Measure Success: Track KPIs, such as foot traffic and conversion rates, to evaluate advertising effectiveness and refine your marketing strategies.

article thumbnail

Five key trends shaping the future of retail media in 2025

Inside Retail

EMarketer predicts digital retail advertising spending will reach a staggering US$166 billion in 2025, a dramatic leap from the $46.4 This collaborative approach allows smaller and regional retailers to expand their reach, attract more advertisers, and boost their competitiveness in the retail media market.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brits prioritise their gardens as spring spending kicks off

A1 Retail

New research from eBay Advertising finds that while 7 in 10 UK garden owners intend to spend on their outdoor space this year, value is a driving factor, with nearly three-quarters saying theyre more likely to buy discounted items. The spring spending surge Despite financial constraints, enthusiasm for garden improvements remains high.

Outdoor 92
article thumbnail

Airbnb Pushes Major App Update, Expands Into Services and Experiences Bookings

Retail Wire

Museums and art gallery tours; food and dining classes or experiences; outdoor and wildlife treks; workout, wellness, and beauty experiences including a chance to get involved with pro wrestling training and more are prominently advertised.

article thumbnail

Leveraging User-Generated Content (UGC) for Brand Growth: A Case Study

365 Retail

UGC serves as powerful social proof, demonstrating the real-life experiences of customers in ways traditional advertising cannot. UGC in Marketing and Advertising Repurposing UGC for marketing campaigns allows businesses to amplify their brand message without the high costs of traditional advertising.

Outdoor 52
article thumbnail

Data Scraping: A Vital Industry That’s all Grown Up

Retail TouchPoints

Brands need scraped data to identify and shut down unauthorized sellers and to ensure sellers are complying with minimum advertised price (MAP) agreements. Based in Los Angeles, she enjoys hiking and skiing in her downtime, embracing the vibrant outdoor lifestyle of her city. Even physical retailers benefit from data scraping.

Outdoor 147
article thumbnail

MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Situated at the heart of the city and extremely well-connected, the 5-hectare site aims to be open and accessible, featuring 17,000 square metres of public spaces and parks celebrating outdoor living. Retail media is experiencing exponential growth, valued at $150 billion, and surpassing traditional advertising growth rates.

Marketing 264