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Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

They extend to things like livestreams, shoppable content and payment links within Instagram Reels, stories, TikTok videos or Pinterest Pins. Were in the early stages of what you might call the Great Shopping Migration: almost 60% of online customers recently polled confirmed that they were likely to use social media platforms to shop.

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Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Retail TouchPoints

Google’s efforts thus far have yielded mixed results, but even if the company never seriously challenges other marketplaces in terms of sales or name recognition, any ground Google can gain in ecommerce is likely to fuel its primary money-maker: advertising. As Amazon has emerged as the third-largest digital advertising platform in the U.S.

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Yahoo Jumps into the Ecommerce Fray with New Online Marketplace

Retail TouchPoints

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops , a combination marketplace and advertising solution. The Yahoo Shops marketplace will feature a personalized digital storefront. Yahoo Shops is unique in that it is part of the larger Verizon digital media ecosystem.

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WooCommerce Merchants to Beta Test TikTok Shop in the U.S.

Retail TouchPoints

Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok ’s new Shop feature, which allows brands to sell directly on the social media platform. The integration is an expansion of an ongoing partnership between WooCommerce and TikTok that also includes a number of advertising integrations.

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Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

Called “Buy Direct,” the third-party marketplace is being integrated into Bing’s existing ecommerce experience, Start Shopping, where consumers can find products and are then directed to a retailer’s website to make the purchase. Microsoft it is reportedly testing out a new retail marketplace in the U.S. Bing’s goal might be similar.

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Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Retail TouchPoints

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. reads the company announcement.