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Google Rolls Out New Tools to Help Merchants Stand Out on Search

Retail TouchPoints

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture consumers’ attention in search results, including a small business “tag,” generative AI tools for product imagery and a more detailed business information module in search results. The tools will be available first to U.S.

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How Macy’s, Jacadi and Amazon Leverage the Bottom of the Funnel to Boost Conversions and AOV

Retail TouchPoints

Here’s how Macy’s , Jacadi and Amazon are leveraging innovative cart, payment, checkout and post-purchase experiences to drive conversions and even repeat purchases. I think there’s a lot of complementary services they might be interested in.” said Michael Krans, VP of Retail Media at Macy’s at the IAB summit.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” Digital Service (USDS). reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

That, of course, is the key to Wish’s business model — by connecting international consumers directly with manufacturers (most of them Chinese, although diversifying the company’s merchant base is one of the company’s key turnaround pillars), customers can get products for dirt cheap. Doubling down on merchants outside of China.

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How to Set Up Shipping in Google Merchant Center

Store Growers

When you’re configuring your Google Merchant Center account, one of the essential parts to get right is the shipping settings. Google needs this information to be able to show an accurate comparison between advertisers, both in terms of shipping time and cost! How Shipping Settings Work in Google Merchant Center.

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Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance

Retail TouchPoints

Google is no longer the world’s default search platform, and it’s no wonder this fact has raised Google’s competitive hackles, since as go users, so go advertisers. A Search Salvo with Gen AI Ammo Google isn’t taking this lying down, however, and generative AI is key to how it’s fighting back. New AI Overviews results page.

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Google’s Former Chief Evangelist Shares the Secret to Ecommerce Profitability

Retail TouchPoints

But as ecommerce has become a more prominent contributor to retailers’ bottom lines, and the cost of doing business online gets more expensive (think rising shipping costs and increasing returns), the mere existence of an ecommerce operation is no longer enough — retailers now have to find a way to make money online.