Retail TouchPoints

MARCH 11, 2022

Twitter Lets Merchants Create In-App ‘Shops’. Twitter is testing a new free feature called “Shops” that allows merchants to showcase up to 50 products on their own in-app shop. The offering expands on Twitter’s existing Shop Module , which lets merchants display up to five products directly on their profile. “We

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Social Commerce Merchant Services Advertising Shopping 305

Retail TouchPoints

MAY 28, 2024

Google is no longer the world’s default search platform, and it’s no wonder this fact has raised Google’s competitive hackles, since as go users, so go advertisers. A Search Salvo with Gen AI Ammo Google isn’t taking this lying down, however, and generative AI is key to how it’s fighting back. New AI Overviews results page.

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Retail TouchPoints

OCTOBER 4, 2021

Flexible Payments Will Gain Further Ground. Flexible payments are continuing to gain steam, particularly among younger generations. A survey by Klarna found that 75% of Gen Z, 76% of millennials and 60% of Gen X are looking for more flexible payment options. Retailers Will Continue Pushing Earlier Promotions ….

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Merchant Services Payment Services Fulfillment Promotions 321

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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Retail TouchPoints

AUGUST 5, 2022

Online fraud cost digital commerce merchants $27 billion in 2021 , so it’s no surprise that retailers have redoubled their focus on eliminating these threats. With marketing and advertising costs, discounts, promotions, free shipping, fast deliveries and high returns, leaving money on the digital commerce table isn’t an option.

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Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

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Inside Retail

JANUARY 16, 2025

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

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Retail TouchPoints

MAY 29, 2024

The event will be promoted across New York City through extensive promotional efforts, including advertising on a Nasdaq marquee and tower from May 26 to June 2, 2024. Additionally, Shari White has been appointed as Interim Chief Merchant, reporting directly to Mohan. ” . ”

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Retail TouchPoints

JANUARY 5, 2023

In general, retailers are experimenting with a variety of promotional components to convey value, reduce the actual cost of products and win the battle for the customers’ wallet. They may also consider other triggers, such as individualized promotions based on customers’ historical average order values. Strategic Discounts.

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Retail TouchPoints

SEPTEMBER 28, 2020

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. Here’s how you can make the most of the service. of all clicks. Adding Products to Google Shopping.

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Shopping Merchant Services Accessories Drop-Shipping 252

Wiser

JULY 27, 2017

Take a guess: what occasion is being advertised by the following promotions from various sources? The campaigns surrounding Prime Day are a clear example of the difficulty in scaling promotional monitoring. In other words, be willing to go beyond the traditional holiday-based promotional calendar. “Free Shipping.

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Merchant Services Promotions Advertising Shipping 88

Retail TouchPoints

NOVEMBER 18, 2021

According to a report from Shopify, merchants see a 250% increase in conversions when using 3D product image models instead of 2D images. Enhance advertising and recommendation relevancy with better targeting and search. Want more proof? Boost BNPL usage by integrating offerings into loyalty and digital wallet programs.

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Consumer Merchant Services Payment Services Advertising 264

Retail TouchPoints

FEBRUARY 21, 2023

That’s a lot of money to walk away from, and Meta isn’t, especially as it (like everyone else) is being hit hard by declines in digital advertising spend. Source: Insider Intelligence But while spending has been stifled due to economic uncertainty, it’s not all gone — so where are advertisers shifting their dollars?

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Social Commerce Advertising Merchant Services Shopping 246

Wiser

OCTOBER 4, 2018

You might be familiar with MAP compliance, but what is brand compliance? This type of compliance monitoring has plenty of ramifications for manufacturers and retailers. . As you probably know, MAP compliance is the de facto method for most manufacturers to monitor their retail partners. Defining Brand Compliance.

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Merchant Services Promotions Advertising Marketing 60

Store Growers

OCTOBER 30, 2022

Many ecommerce businesses rely on promotions to convince visitors to purchase. But instead of telling visitors about these promotions when they land on your site, why not add them to your Shopping feed? The Google Merchant Center Promotions program allows you to do exactly that. Benefits of Using Merchant Promotions.

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Retail TouchPoints

DECEMBER 19, 2022

Occasionally, brands will advertise special releases on items like sneakers or jackets, other times it can be furniture or a once-in-a-lifetime experience like VIP tickets to meet your favorite artist. Below, we examine reseller tactics and their potential damage to merchants. The merchant-consumer relationship is built on trust.

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Merchant Services Payment Services Drop-Shipping Shipping 162

Clover - Retail

OCTOBER 10, 2024

Start planning holiday promotions You’ll be competing for customers with plenty of other retailers during the holiday shopping season. So, run the numbers to see what holiday promotions you may be able to offer during the peak sales season to attract customers to your business. There are many benefits of offering gift cards.

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Merchant Services Promotions Inventory Management Payment Services 110

Small Biz Trends

JUNE 30, 2023

You can make quick money as a marketing affiliate by recommending great products and services to your readers. Affiliate marketing is a type of advertising in which a firm pays third-party publishers to create traffic or leads to its products and services. Customers: Customers are those who buy products and services.

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Merchant Services Marketing Payment Services Promotions 19

Retail TouchPoints

FEBRUARY 14, 2023

The Retail TouchPoints editors shared their takes on some of the most noteworthy and interesting ads from retail, CPG and technology advertisers: Temu Appeals to Billionaire Wannabes Perhaps the most notable new name that popped up in between plays was Temu , with its double-featured “Shop like a Billionaire” spot.

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Merchant Services Shopping Marketing Consumer 278

Small Biz Trends

APRIL 15, 2021

Besides having a brick-and-mortar shop, going online to offer your products and services comes with lots of opportunities for your business. An eCommerce platform is a software application that helps businesses sell products and services online. This means users don’t have to buy web hosting or install software anywhere.

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Merchant Services Payment Services Drop-Shipping Shipping 122

Inside Retail

DECEMBER 10, 2024

Retail media and other alternative revenue streams By 2028, Coresight predicts that retail media could represent as much as 27 per cent of the total advertising market in the US, a major spike from just 17 per cent in 2023. Two key areas where retail media could unlock opportunities include in-store media and shopper data as a profit center.

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Merchant Services Payment Services Fulfillment Promotions 130

Retail TouchPoints

AUGUST 24, 2023

Just as with finding the right content strategy, setting up the company’s TikTok Shop was a process of trial and error: “There was some blood, sweat and even a few tears behind getting set up and figuring it out, but once we did, we were off to the races,” recalled Parkhurst. “We Either way it’s good for us.

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Shopping Merchant Services Fulfillment Social Commerce 244

Inside Retail

MAY 21, 2023

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers. What is retail media, and why is it a big opportunity now?

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Merchant Services Promotions Advertising Consumer 130

Clover - Retail

JUNE 12, 2024

And, be sure to integrate a POS system capable of processing common payment types , like credit and debit cards, quickly and securely. TikTok Shop also allows merchants to sell products directly on the platform through in-feed videos, TikTok LIVEs, and the product showcase tab.

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Jewelry Merchant Services Payment Services Accounting 92

Inside Retail

SEPTEMBER 26, 2023

” “From an e-commerce standpoint, you definitely notice the massive amounts of discounting that are currently occurring, even on Amazon,” Humphrey Ho, US managing partner at digital advertising agency Hylink Digital, said.

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Merchant Services Shipping Consumer Shopping 130

Hyken

MAY 13, 2024

Each week, I read many customer service and customer experience articles from various resources. 8 Keys to Making Customer Service a More Positive Experience by Martin Zwilling (Inc. Our customer service and CX research found that 43% of US consumers would rather clean a toilet than contact customer support. Ease of use.

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Merchant Services Customer Retention Customer Experience Advertising 65

Inside Retail

JUNE 8, 2022

At the peak of Covid, it was clear that some of the most successful retailers were omnichannel businesses, which could cater to customers, whether they wanted to shop solely from the comfort of their own home, or were happy to go in-store, but only for a short period of time, thanks to services such as reserve-in-store and click-and-collect.

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Merchant Services Shopping Marketing Consumer 147

Store Growers

JUNE 3, 2022

Advertisers use Google Merchant Center to connect their product feed to Google Ads. But Google Merchant Center offers a ton of other features on top of that. Advertisers can connect product reviews, and add their promotions with their Shopping Ads, among other things. What are Google Merchant Center Programs?

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Independent Retailer

JUNE 17, 2021

While this may seem like a good idea for some businesses, marketplace behemoths such as Amazon make it difficult for brands to expand their horizon with the fierce competition and the need for a big advertising budget. One unique online marketplace called Lowkler is putting indie businesses front and center to sell their goods.

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Merchant Services Shopping Payment Services Shipping 52

Independent Retailer

DECEMBER 1, 2022

Ecommerce businesses will also need to offer mobile-friendly payment options, like Apple Pay, to create a seamless one-click checkout experience. Offer a Wide Range of Payment Options. Consumers want a frictionless, self-service experience that meets and exceeds the expectations they have formed from retail giants like Amazon.

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Merchant Services Payment Services Shopping Checkout 98

A1 Retail

AUGUST 9, 2021

Launch aims to raise awareness amongst influencers and consumers on advertising rules as Klarna data uncovers that 46% of consumers don’t know that #ad means that an influencer has been paid to promote a product or service.

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Store Growers

MAY 2, 2023

Google Merchant Promotions are a great opportunity for advertisers to have their items stand out in Shopping ads. However, there are also a number of pitfalls that can stop you from arranging a killer promotion, and issues with the promotion id attribute is one of them. Is the Promotion id Attribute Required?

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Promotions Merchant Services Advertising Shipping 36

Retail Minded

APRIL 15, 2021

Should you use only organic products for your salon services? Check And Review Your Credit Card Payment Service Options . Depending on how much your merchant service provider charges for handling credit card sales, accepting credit cards at your business can be a blessing or a curse. Organize Your Financial Data .

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Store Growers

MAY 10, 2023

Last Updated on May 10, 2023 If you’re just entering the world of Google Merchant Center and Google Shopping, you might feel a bit lost when it comes to utilizing their benefits or the nuances between them. What Are the Product Data Requirements for Google Merchant Center?

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Merchant Services Accounting Advertising Promotions 36

Store Growers

JULY 31, 2020

If you’re running a good promotion, you need to tell as many potential customers about it as possible. Enter promotion extensions. This type of ad extension allows you to highlight your sales, promotions, and discounts in your Search Ads. What Is a Promotion Extension? What Do Promotion Extensions Look Like?

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Promotions Accounting Merchant Services Shipping 46

A1 Retail

FEBRUARY 22, 2022

New data from Klarna, the global retail bank, payments and shopping service, reveals that Klarna’s retail partners received 301 million clicks from consumers via the Klarna app globally in 2021, increasing their traffic by 2.6 45 out of 100 top retailers in the US are currently leveraging Klarna’s advertising services.

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Star Miconics

NOVEMBER 18, 2022

The POS is where the payment process begins and ends, and the entire customer experience there must be seamless. Being able to rapidly process a purchase or retrieve a buy online, pickup in-store (BOPIS) order means more sales and happier customers at the end of the day. Self-Service Kiosks. Mobile Payments.

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Merchant Services Payment Services Kiosk Point of Sale 52