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With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Retail TouchPoints

Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X As a result, TikTok Shop merchants can promote products directly within the Shop Tab using an image from their product catalog. to 2X better than other media channels.”

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Reports: Microsoft’s Bing Quietly Launches Marketplace in Bid to Compete with Google Shopping

Retail TouchPoints

based online sellers” are reportedly participating in the beta test of Buy Direct, but a source told Business Insider that Microsoft hopes the service will drive $25 million in gross merchandising value (GMV) by fiscal 2023, which ends June 30, 2023. At the moment a “ couple hundred U.S.-based Bing’s goal might be similar.

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Want to See Success in 2025? Answer These 5 Questions

Retail TouchPoints

Getting this more granular perspective also can help you be more creative with your pricing, promotions and experiential strategies. Retailers are going to have to meet consumers in the middle and find even more ways to be strategic with their pricing and promotions.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” Digital Service (USDS). reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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Regulation is Coming to POS Finance: Why Responsible Lending Will Benefit Retailers

Retail TouchPoints

As economic pressures and living costs surge, more people than ever are considering using point-of-service (POS) finance — such as buy now, pay later and installment loans — to manage their cashflow. It is in nobody’s interest to onboard financially delinquent customers or customers with affordability problems.

Finance 201
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Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance

Retail TouchPoints

Google is no longer the world’s default search platform, and it’s no wonder this fact has raised Google’s competitive hackles, since as go users, so go advertisers. A Search Salvo with Gen AI Ammo Google isn’t taking this lying down, however, and generative AI is key to how it’s fighting back. New AI Overviews results page.

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The Top 10 Predictions for Holiday 2021

Retail TouchPoints

Flexible Payments Will Gain Further Ground. Flexible payments are continuing to gain steam, particularly among younger generations. A survey by Klarna found that 75% of Gen Z, 76% of millennials and 60% of Gen X are looking for more flexible payment options. Retailers Will Continue Pushing Earlier Promotions ….