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PayPal Lays Out Plans for New Commerce-Based Advertising Business

Retail TouchPoints

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement.

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Yahoo Jumps into the Ecommerce Fray with New Online Marketplace

Retail TouchPoints

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops , a combination marketplace and advertising solution. As a result, brands and advertisers have access to both commerce and advertising solutions within the same platform.

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Walmart Expands White Label Offerings with Third-Party Delivery Services

Retail TouchPoints

Walmart is commercializing its delivery platform with a new white label service — Walmart GoLocal — that will allow other merchants to tap into the delivery capabilities and nationwide coverage of the largest brick-and-mortar retailer in the U.S. in a statement. “In in a statement.

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Sam’s Club Adds More Robust Performance Dashboard for RMN Advertisers

Retail TouchPoints

The Media and Sales Performance Dashboard is a self-service platform designed to consolidate insights on Sponsored Product Ads and Display campaigns, as well as sales performance, within a single interface. It is the latest in an ongoing stream of continuous innovations we’re providing to deliver faster, more actionable insights.

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WooCommerce Merchants to Beta Test TikTok Shop in the U.S.

Retail TouchPoints

Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok ’s new Shop feature, which allows brands to sell directly on the social media platform. The integration is an expansion of an ongoing partnership between WooCommerce and TikTok that also includes a number of advertising integrations.

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With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Retail TouchPoints

Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X As a result, TikTok Shop merchants can promote products directly within the Shop Tab using an image from their product catalog. to 2X better than other media channels.”

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Grubhub Joins the Commerce Media Club

Retail TouchPoints

Food delivery platform Grubhub is expanding its advertising capabilities to create a full-fledged commerce media network in partnership with Koddi. We’re excited to expand the services we provide our partners to include greater advertising capabilities.