article thumbnail

Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

They extend to things like livestreams, shoppable content and payment links within Instagram Reels, stories, TikTok videos or Pinterest Pins. Here, Ill outline this infrastructure and other top considerations for merchants and platforms as they wade into this new domain.

article thumbnail

PayPal Lays Out Plans for New Commerce-Based Advertising Business

Retail TouchPoints

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion

Retail TouchPoints

Google’s efforts thus far have yielded mixed results, but even if the company never seriously challenges other marketplaces in terms of sales or name recognition, any ground Google can gain in ecommerce is likely to fuel its primary money-maker: advertising. As Amazon has emerged as the third-largest digital advertising platform in the U.S.

article thumbnail

Yahoo Jumps into the Ecommerce Fray with New Online Marketplace

Retail TouchPoints

Verizon Media — a division of Verizon Communications that includes AOL and Yahoo — will launch Yahoo Shops , a combination marketplace and advertising solution. As a result, brands and advertisers have access to both commerce and advertising solutions within the same platform.

article thumbnail

Sam’s Club Adds More Robust Performance Dashboard for RMN Advertisers

Retail TouchPoints

The Media and Sales Performance Dashboard is a self-service platform designed to consolidate insights on Sponsored Product Ads and Display campaigns, as well as sales performance, within a single interface. It is the latest in an ongoing stream of continuous innovations we’re providing to deliver faster, more actionable insights.

article thumbnail

How AI Assistants are Already Reshaping Shopping

Retail TouchPoints

And Amazons cloud-division, Amazon Web Services, which has long offered technology it has built in-house for use by other companies, just released a white-label AI shopping assistant for retailers and other businesses. Of course, if advertising comes to these platforms, that will provide a tried-and-true way to meet consumers where they are.

Shopping 289
article thumbnail

Roku Debuts Self-Service Ad Manager, Enables Shopify-Powered Checkouts

Retail TouchPoints

Streaming TV platform Roku has introduced Roku Ads Manager, a self-service solution for purchasing CTV advertising. The new solution enables Shopify merchants to launch shoppable ads that allow consumers to check out onscreen using their Roku remote.