Advertising Merchandise Store Shopping 
Retail TouchPoints
OCTOBER 11, 2024
This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. That includes curbside pickup for online orders, checking for stock to optimize shopping trips and more.
Retail TouchPoints
MARCH 11, 2024
Gen Z consumers are neither easy to define nor predictable in their shopping habits. It is assumed that they are more adept at using the technology in their hands and that this facility will inform their consuming behaviors, which McKinsey refers to as “seamless and intuitive adoption of online shopping and transactions.”
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Retail TouchPoints
MAY 18, 2023
The company’s investments in advertising also are paying off, and Walmart Connect grew nearly 40% during the quarter. The fear of a looming recession weighs heavily on many American families, and though discretionary spending remains soft, our guests are still looking to sprinkle some affordable joy into their regular shopping at Target.”
Inside Retail
JANUARY 3, 2024
Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel. I feel like what a modern business looks like isn’t so much a clothing brand that does videos to promote itself, but a video channel with a merchandise store.
Retail TouchPoints
NOVEMBER 19, 2024
Retail veterans like us have always viewed the physical store as a critical channel for shopper engagement. We’ve even experienced a few periods in the past when the store gained fleeting attention as a legitimate advertising medium (although Madison Avenue never quite agreed). Is it right for retail media advertisers?
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