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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.

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Getting to Grips with Gen Z

Retail TouchPoints

However, this is contradicted by the fact that Gen Z use stores for clothes more than millennials, although those physical locations may be more about a 24-hour pop-up than a four-story, stone-clad traditional department store.

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Q1 Results: Walmart, Target Lean on Groceries as Discretionary Spending Declines in Early 2023

Retail TouchPoints

The company’s investments in advertising also are paying off, and Walmart Connect grew nearly 40% during the quarter. Walmart’s comparable sales growth was likewise strong, at 7.4% , while its ecommerce sales growth of 27% was led by pickup and delivery options. Additionally, groceries have become a majority of Walmart’s annual sales, at 60%.

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How a doctor turned a Twitter joke into a retro-inspired apparel brand

Inside Retail

Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel. I feel like what a modern business looks like isn’t so much a clothing brand that does videos to promote itself, but a video channel with a merchandise store.

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In-Store Retail Media: Focus on the Shopper, Not the CPM

Retail TouchPoints

Retail veterans like us have always viewed the physical store as a critical channel for shopper engagement. We’ve even experienced a few periods in the past when the store gained fleeting attention as a legitimate advertising medium (although Madison Avenue never quite agreed). Is it right for retail media advertisers?