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We’re seeing vision AI support across all parts of the retail business, including back of house, in-storeadvertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-storeadvertisements and displays are a prime example of how vision AI can be used in stores.
However, this is contradicted by the fact that Gen Z use stores for clothes more than millennials, although those physical locations may be more about a 24-hour pop-up than a four-story, stone-clad traditional department store.
The company’s investments in advertising also are paying off, and Walmart Connect grew nearly 40% during the quarter. Walmart’s comparable sales growth was likewise strong, at 7.4% , while its ecommerce sales growth of 27% was led by pickup and delivery options. Additionally, groceries have become a majority of Walmart’s annual sales, at 60%.
Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel. I feel like what a modern business looks like isn’t so much a clothing brand that does videos to promote itself, but a video channel with a merchandisestore.
Retail veterans like us have always viewed the physical store as a critical channel for shopper engagement. We’ve even experienced a few periods in the past when the store gained fleeting attention as a legitimate advertising medium (although Madison Avenue never quite agreed). Is it right for retail media advertisers?
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