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Cardlytics Bolsters Digital Advertising Offering with $275M Acquisition of Dosh

Retail TouchPoints

Digital advertising platform Cardlytics has acquired cash-back offers platform Dosh for $275 million in cash and stock. Cardlytics runs banking rewards programs for financial institutions that are designed to allow marketers to identify new customers and increase loyalty from within banks’ online and mobile channels.

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Put Your CPG Brand Where the Foot Traffic is to Stay Competitive

Retail TouchPoints

This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. Marketers can further leverage point-of-purchase inventory to run ads on DOOH screens in key locations right before a purchase is being made.

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FTC Proposes Rule Banning “Junk Fees”

Hunton Andrews Kurth

The FTC announced a Notice of Proposed Rulemaking (NPRM) targeting misleading and hidden fees, commonly known as “junk fees,” and how businesses may advertise and market prices to consumers. The NPRM was drafted based on over 2,000 public comments to the FTC’s Advance Notice of Proposed Rulemaking published in November 2022.

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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japan’s cross-border ecommerce market is growing as well: today it’s a $2 billion (USD) market, estimated to reach over $5 billion in 2030, and where new opportunities lie for U.S.

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Retail appointments of the week

Inside Retail

George has extensive experience and background in telecommunications, media and corporate finance. Booktopia’s strong market position and loyal customer base mean it has huge potential for further growth,” said George. He has been executive chairman of Retail Food Group since 2018, a role he will continue to hold simultaneously.

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Mys Tyler founder on why fashion brands should embrace body positivity

Inside Retail

In direct opposition to the more singular body shape represented in most advertising, fashion app Mys Tyler connects users with models and influencers of similar body sizes, allowing them to find styles and clothing that will complement their body shape. 81 per cent of women don’t feel represented by fashion advertising.

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How bonuses and incentives help customer retention 

365 Retail

Through monitoring consumer behaviour and preferences, companies may develop highly customised marketing campaigns and product offers specifically designed to meet the individual demands of their customers. These technologies are extensively utilised in several sectors, including retail, commerce, telecommunications, hospitality, and travel.