Retail TouchPoints

OCTOBER 11, 2024

This has never been more apparent than now, as consumers look to elevate their in-store shopping experiences and expect the same versatility and ease that they have obtained with modern omnichannel retail. That includes curbside pickup for online orders, checking for stock to optimize shopping trips and more.

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Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. Economies thrive on competition, and right now our industry needs more challengers.

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Retail TouchPoints

FEBRUARY 23, 2023

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. Video has indeed evolved. But here’s where the playing field is being leveled.

Marketing 358

Marketing Shopping Consumer Target Market 358

Retail TouchPoints

APRIL 9, 2025

These follow a host of previous rollouts including Buy with Prime , expansions in the capabilities of the Alexa voice assistant and the rollout of the in-app shopping assistant Rufus all of which aim to make Amazon an easy-to-access, easy-to-use resource for any shopping need.

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Retail TouchPoints

NOVEMBER 21, 2024

Have you started your holiday shopping yet? Building Flexibility in Forecasting for Variable Advertising Costs TV advertising is still the most common form of advertising in the U.S., Advertising was already likely to be up 5.6% As with advertising, that means adjusting budgets on the fly.

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Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop.

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Consumer Marketing Promotions Customer Experience 277

Retail TouchPoints

DECEMBER 18, 2024

These new second-screen shopping experiences will be powered by Shopsense AI, which offers an AI-driven retail media platform that allows consumers to shop while consuming content. The partnership also will help Bell Media diversify its advertising offerings.

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Advertising Fashion Consumer Shopping 255

Retail TouchPoints

FEBRUARY 6, 2025

Were in the early stages of what you might call the Great Shopping Migration: almost 60% of online customers recently polled confirmed that they were likely to use social media platforms to shop. As mentioned, though, these shops are making improvements in standard-setting with higher-caliber merchants operating on them.

Merchant Services 179

Merchant Services Payment Services Social Commerce Shopping 179

Retail TouchPoints

OCTOBER 29, 2024

With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. Ringing in a Changing Digital Landscape D2C brands have historically relied heavily on search and social media, which have devoured a significant chunk of their marketing budgets. In the U.S.,

Advertising 290

Advertising Consumer Accounting Marketing 290

Retail TouchPoints

DECEMBER 3, 2024

Image courtesy NBCUniversal) Alongside live coverage of the 92 nd annual tree-lighting ceremony in NYC’s Rockefeller Center, viewers will be able to shop for holiday snacks and gifts from the comfort of home. The offering joins NBCU’s Must Shop TV capability, which makes ads shoppable across a range of NBC programs.

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Advertising Shopping ATS Marketing 278

Retail TouchPoints

MAY 18, 2023

Zeropark offers commerce media solutions, targeted at retail brands and agencies looking to drive incremental performance and efficient sales with sustainable, cookieless and 100% brand-safe advertising. The solutions are designed to meet consumers while they’re in a shopping mindset and at their highest moments of intent.

Advertising 278

Advertising Promotions Management Consumer 278

Inside Retail

NOVEMBER 27, 2024

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors.

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Marketing Fast Fashion Advertising Marketing Spend 130

Retail TouchPoints

JULY 25, 2024

Scan & Go, part of the Sam’s Club app, allows members to use their mobile devices to scan items as they shop in-club, complete payment and skip the checkout line entirely. The new advertising capability is currently available in all clubs for select members and will roll out to 100% of in-club traffic over the coming weeks.

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Checkout Advertising Returns Shopping 264

Inside Retail

MARCH 25, 2025

Ramadan continues to be a crucial shopping period across Southeast Asia, with evolving consumer behaviours and market dynamics shaping the retail landscape. Malaysia, a predominantly Muslim market, saw a 21 per cent growth in retail transactions last year, while Singapore posted a 7 per cent increase.

Shopping 130

Shopping Inventory Management Consumer Promotions 130

Inside Retail

NOVEMBER 6, 2024

The bodies are the Shopping Centre Council of Australia (SCCA), National Retail Association (NRA), Australian Association of Convenience Stores (AACS), Australian Security Industry Association Limited (ASIAL), Pharmacy Guild of Australia, and Building Service Contractors Association of Australia (BSCAA).

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Retail TouchPoints

MARCH 26, 2024

Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data. In today’s dynamic marketing landscape, leveraging first-party data is paramount to success. Once harnessed, advertisers can deploy various strategic tactics to effectively utilize this data.

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Advertising Apparel Consumer Marketing 264

Retail TouchPoints

APRIL 2, 2024

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities.

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Advertising Planning Marketing Management 259

Inside Retail

MARCH 9, 2025

The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing both from the consumers and the businesss perspective and which ones are just noise, will be critical to achieving growth in the year ahead. Here are three common themes that came to the fore.

Marketing 130

Marketing Advertising Outdoor Returns 130

Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. The survey also revealed that half were shopping around more. While this continues, Google AI-based campaigns are holding retailers back instead of driving marketing efficiency as intended.

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Advertising Marketing Finance Consumer 325

Retail TouchPoints

SEPTEMBER 10, 2024

Health-focused online grocer Thrive Market plans to launch a retail media network powered by Instacart ’s Carrot Ads solution. Thrive Market will use Carrot Ads to help connect brands with its more than 1.5 million members through sponsored product and display ads on its own website and app.

Marketing 272

Marketing Advertising Grocer Consumer 272

Retail TouchPoints

MARCH 12, 2024

Shop Premium Outlets (SPO) — the online marketplace from mall operator Simon Property Group and Rue Gilt Groupe — has launched a retail media network powered by Mirakl Ads, a new retail media offering from marketplace solution Mirakl (on which SPO is built).

Shopping 277

Shopping Advertising Returns Customer Experience 277

Retail TouchPoints

MARCH 25, 2025

This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands. For Hy-Vee RedMedia advertisers, the Carrot Ads capabilities will be available later in 2025. More details below.)

Advertising 147

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Retail TouchPoints

APRIL 27, 2023

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.

Merchant Services 306

Merchant Services Shopping Checkout Social Commerce 306

Inside Retail

NOVEMBER 27, 2024

“While Australians continue to face cost-of-living pressures, particularly in a high-interest rate environment, we’ve seen that they’re still willing to spend, particularly on others during key gifting moments like Black Friday,” James Holloman, David Jones’ chief marketing officer, told Inside Retail.

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Markdowns Promotions Advertising Department Stores 241

Retail TouchPoints

FEBRUARY 26, 2025

This next, more expansive version of omnichannel (as Walmart sees it) encompasses everything from hyper-personalized product recommendations, virtual shopping assistants and automated delivery to virtual try-on and in-platform buying (whether that platform be social media, television, a gaming environment or something else entirely).

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Advertising Accounting Marketing Consumer 173

Retail TouchPoints

FEBRUARY 14, 2025

However, 70% of consumers prefer shopping with specialized marketplaces over their mass counterparts, according to Boston Consulting Group. These insights also can support brands retail media strategies , which 53% of respondents added to their marketing and advertising mix over the past year. According to Emarketer , U.S.

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Fulfillment Shipping Advertising Management 216

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Reassessing Pay-Per-Click (PPC) advertising.

Marketing 261

Marketing Merchant Services Advertising Payment Services 261

Retail TouchPoints

OCTOBER 25, 2023

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the first time. SOS Co-founders showcase the smart vending capability at Ulta.

Advertising 260

Advertising Accounting Location Shopping 260

Retail TouchPoints

SEPTEMBER 25, 2024

The new advertising solution builds on TikTok’s previously released Search Ads Toggle offering, but it gives brands more control and advanced targeting capabilities. Search Ads campaigns support both traffic and web conversion objectives, allowing advertisers to optimize their campaigns for both scale and performance.

Advertising 288

Advertising Jewelry Shopping Returns 288

Retail TouchPoints

JANUARY 9, 2024

Google Shopping ads are now accessible to Instacart ’s advertising partners, which can leverage Instacart’s retail media data. Instacart offers insights on consumer shopping behavior from its catalog of more than 1.4 Instacart offers insights on consumer shopping behavior from its catalog of more than 1.4

Shopping 264

Shopping Advertising Consumer Promotions 264

Retail TouchPoints

APRIL 1, 2025

Filling a grocery cart is perhaps the one retail experience we all share on a regular basis, more than shopping for clothes, tools or any other retail category. Why is marrying up the in-store and online grocery shopping experience the next big thing in grocery? grocers are valued at $8.5 boasting 365 locations. Here in the U.S.,

Grocer 147

Grocer Checkout Point of Sale Advertising 147

Retail TouchPoints

OCTOBER 9, 2024

Best Buy has built a 70,000 -square-foot studio to develop bespoke content for its own channels and those of its partners, including advertisers on its Best Buy Ads retail media network.

Advertising 241

Advertising Shopping Consumer ATS 241

Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. But she believes that successful marketing revolves around one key thing: understanding your customer and creating the value they expect.

Marketing 290

Marketing Wholesale Advertising Consumer 290

Inside Retail

JANUARY 6, 2025

And some seven years on, much to the dismay of retailers, it is now starting to shake the tree and become a real force in the market , as Australian shoppers increasingly turn to alternatives to manage the cost-of-living crisis. billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63

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Fulfillment Shipping Marketing Accessories 240

Retail Gazette

MARCH 17, 2025

The Advertising Standards Authority (ASA) has come under fire for alleged double standards in its approach to body image regulation after it blocked an advert for Next while allowing campaigns featuring plus-size models. Thom, who had been shopping on the site during her pregnancy, argued that the ASAs approach seemed hypocritical.

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Advertising Promotions Fashion Management 71

Retail TouchPoints

APRIL 13, 2023

Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. In this phase, influencer marketing is an ideal channel for wine brands , especially to reach the key millennial/Gen-Z demographics that have been slower adopters of wine.

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Marketing Shipping Consumer Advertising 317

Retail TouchPoints

NOVEMBER 28, 2023

Macy’s has named Sharon Otterman as its new Chief Marketing Officer (CMO), effective Dec. Otterman, a 25- year marketing veteran who was most recently CMO at Caesars Entertainment , will report to Macy’s President and CEO-elect Tony Spring.

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Marketing Visual Merchandising Advertising Planning 259