Retail TouchPoints

NOVEMBER 12, 2024

These include the ability for retailers to showcase promotions like free shipping, sitewide sales and buy one, get one offers , as well as the Deal ad module, whichmakes ads with special offers more visible to users via a carousel format.

Shopping 261

Shopping Shipping Advertising Promotions 261

Retail TouchPoints

FEBRUARY 4, 2022

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. All About the Advertising. Since 2018 in the U.S.,

Advertising 261

Advertising Drop-Shipping Fulfillment Shipping 261

Retail TouchPoints

NOVEMBER 5, 2021

Over the last 20 years of holiday shipping, we’ve seen how the most successful online retailers prepare for a stellar holiday selling season. After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. What is content marketing?

Marketing 301

Marketing Advertising Consumer Shipping 301

Retail TouchPoints

APRIL 13, 2023

Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. In this phase, influencer marketing is an ideal channel for wine brands , especially to reach the key millennial/Gen-Z demographics that have been slower adopters of wine.

Marketing 313

Marketing Shipping Consumer Advertising 313

Retail TouchPoints

FEBRUARY 23, 2023

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. Video has indeed evolved. All of that, including managing returns, is done for them.

Marketing 358

Marketing Shopping Consumer Target Market 358

Retail TouchPoints

NOVEMBER 2, 2021

Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be. Enter: mobile marketing. Map Customer Journeys for Data-Driven Mobile Marketing. Always keep the experience in mind. Key Takeaways.

Point of Sale 293

Point of Sale Marketing Customer Experience Promotions 293

Retail TouchPoints

SEPTEMBER 18, 2023

-based sellers exported more than 216 million products to customers in other markets through the platform. Here’s a look at how Amazon is moving even further away from the domain of retailer with the debut of new services in supply chain management, shipping, banking, market research, product development, inventory management and more.

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Payment Services Shipping Fulfillment Finance 318

Inside Retail

FEBRUARY 16, 2025

Moreover, customers compliment Supres wide range of payment and flexible shipping options and authority to leave deliveries. However, Osthus said that Humii found an inconsistency as the company advertises free shipping on first orders over $30, its checkout requires spending at least $50.

Payment Services 130

Payment Services Checkout Drop-Shipping Shipping 130

Inside Retail

MARCH 5, 2025

Smaller carriers, in particular, will face working capital pressures, making it essential for retailers to build flexible, multi-carrier shipping strategies to mitigate risk and maintain delivery consistency. Ben Wapling, head of marketing and digital, says that by leveraging their stores as fulfilment hubs, they can improve delivery speed.

Fulfillment 130

Fulfillment Shipping Customer Retention Inventory Management 130

Retail TouchPoints

DECEMBER 16, 2022

But as ecommerce has become a more prominent contributor to retailers’ bottom lines, and the cost of doing business online gets more expensive (think rising shipping costs and increasing returns), the mere existence of an ecommerce operation is no longer enough — retailers now have to find a way to make money online. It’s an emergency.

Merchant Services 317

Merchant Services Advertising Customer Experience Shipping 317

Retail TouchPoints

DECEMBER 8, 2023

CTV’s flexibility, accessibility and pricing make it a better deal for consumers, and its advanced advertising capabilities make it better for brands. As we all set our sights on 2024, let’s take a look at three of the biggest advantages CTV offers marketers and how some brands are already tapping into that potential.

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Advertising Marketing Consumer Shipping 317

Retail TouchPoints

FEBRUARY 13, 2025

All too often, this is caused by sluggish internal processes, outdated technology and inaccurate data that stall products from getting to market quickly. Consider, for example, a drugstore chain that has a new OTC drug coming to market in time for allergy season, and the products release is tied to a national advertising campaign.

Planning 175

Planning Grocer Marketing Shipping 175

Inside Retail

FEBRUARY 16, 2025

Moreover, customers compliment Supres wide range of payment and flexible shipping options and authority to leave deliveries. However, Osthus said that Humii found an inconsistency as the company advertises free shipping on first orders over $30, its checkout requires spending at least $50.

Payment Services 130

Payment Services Checkout Drop-Shipping Shipping 130

Retail TouchPoints

FEBRUARY 6, 2025

Distance and concerns like shipping complexity become an afterthought, and platforms are increasingly setting a high bar for reputable merchants that can fulfill products in a timely manner. Adding an entire shopping ecosystem on top of social platforms only increases the amount of collected consumer data.

Merchant Services 175

Merchant Services Payment Services Social Commerce Shopping 175

Inside Retail

AUGUST 10, 2022

Developing and refining strategies within the following five action areas can help secure and fortify positioning on the digital shelf: Connect products to more channels Market at the right time Sell wherever consumers shop Optimise every channel Fulfil customer expectations. The online shopping experience has become noisy for most consumers.

Advertising 246

Advertising Fulfillment Shipping Inventory Management 246

Retail TouchPoints

AUGUST 13, 2021

With more than 10 years of experience in digital marketing, ecommerce strategy and digital transformation, she has helped architect omnichannel strategies for hundreds of brands and retailers, including Michael Kors, Joann Fabrics , Converse and Billabong Brands. There’s also a nice take-rate model, the way that Amazon has built.

Merchant Services 293

Merchant Services Payment Services Fulfillment Advertising 293

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. ” It’s All About the Money, Which in Ecommerce Means Advertising.

Social Commerce 313

Social Commerce Shopping Advertising Marketing 313

Retail TouchPoints

DECEMBER 8, 2021

In light of well-publicized shipping delays and inventory shortages, they may find some empty shelves. adults revealed that, while expectations around delivery and shipping are split, concern has begun to rise. But what are Panic Saturday shoppers likely to find when they show up this December 18?

Shopping 261

Shopping Shipping Finance Advertising 261

Retail TouchPoints

AUGUST 7, 2023

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Retail TouchPoints

JUNE 9, 2021

Amazon’s aggressive launches and marketing in categories such as batteries, baby food and bedding can create stiff competition for the leading brands in those spaces. The canned format is not only heavy, which drives up shipping costs, but they also dent easily, driving up customer complaints and replacement costs.

Consumer 307

Consumer Fashion Shipping Advertising 307

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

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Drop-Shipping Shipping Outdoor Customer Retention 243

Retail TouchPoints

MAY 28, 2024

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML), which followed an equally expansive set of updates from the Google I/O conference for developers the previous week. New AI Overviews results page.

Merchant Services 261

Merchant Services Advertising Consumer Marketing 261

Retail TouchPoints

JULY 1, 2022

Digital marketers today love to talk about the customer journey. When marketers talk about reviews, experiences, advocacy and evangelism, they are not discussing how people buy chewing gum or a pack of spaghetti. Nonetheless, Western marketers shouldn’t lose hope. A trip to the grocery store is not a journey.

Advertising 274

Advertising Consumer Shipping Marketing 274

Retail TouchPoints

AUGUST 12, 2024

The company pointed to faster growth in glasses, lower outbound customer shipping costs as a percent of revenue and improved efficiencies in owned optical laboratories as key drivers for this gross margin improvement. Its marketing focus clearly paid off: the brand saw its active customer base increase 4.5% of revenue, down from 65.5%

Drop-Shipping 270

Drop-Shipping Customer Experience Planning Shipping 270

Inside Retail

JULY 5, 2024

How is it that a data-driven, market-focused business has failed, while traditional book businesses continue to define the industry? It moved into a larger warehouse in 2014 and by 2018, it was shipping 30,000 parcels per day. US-based Amazon has captured more of the Australian book market in recent years.

Shipping 264

Shipping Advertising Promotions Marketing 264

Retail TouchPoints

SEPTEMBER 26, 2023

Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. It is not possible to have a good sales strategy without a solid advertising strategy and vice versa, but oftentimes these teams operate in silos. Perform your advertising research now. What still needs to ship?

Advertising 261

Advertising Fulfillment Shipping Returns 261

Inside Retail

APRIL 22, 2021

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. And in every area, from marketing to selling to fulfilling, benchmarking will be key.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail TouchPoints

OCTOBER 21, 2021

In return Google gets to aggregate all that inventory , which inevitably drives more traffic and makes its core advertising business that much more attractive. Google is in a truly unique position to do this, having already cornered the market on “organizing the world’s information and making it helpful,” as Madrigal describes it.

Merchant Services 293

Merchant Services Advertising Shopping Drop-Shipping 293

Retail TouchPoints

FEBRUARY 12, 2024

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. Shopping is one of life’s simple pleasures. Krishna Vishnubhotla is VP of Product Strategy at Zimperium.

Shipping 277

Shipping Clienteling Returns Shopping 277

Retail TouchPoints

JANUARY 12, 2023

Manufacturer’s Suggested Retail Pricing (MSRP) and Minimum Advertised Pricing (MAP) aren’t enforced by Amazon. Don’t start without a marketing strategy. Make sure you account for Amazon, your website as well as other sales channels in your marketing/advertising budgets. Neatness counts at Amazon.

Fulfillment 274

Fulfillment Advertising Accounting Planning 274

Inside Retail

JUNE 16, 2021

With the addition of Instagram night in 2021, shoppers can now pick from 25 widely advertised limited-time only retail events. It can be tempting to cast a wider net, but during highly competitive seasons when advertising supply is limited, broad targeting can do more harm than good. Reach customers early and across multiple channels.

Advertising 236

Advertising Shipping Consumer Shopping 236

Retail TouchPoints

MARCH 8, 2023

After three years of supply chain logistics and shipping delays, retailers have too much inventory sitting on shelves, and consumer demand continues to be in flux as inflation maintains a strong grip on budgets everywhere. Dan Silver is the Chief Marketing Officer at ZineOne , a pioneer and leader of in-session marketing.

Payment Services 272

Payment Services Finance Customer Experience Shipping 272

Retail TouchPoints

JUNE 17, 2022

A Walmart purchase confirmation is then emailed to the customer with shipping, return and support information. We’re working to connect with customers where they are already spending time, shortening the distance from discovery and inspiration to purchase,” said William White, Chief Marketing Officer at Walmart in a statement. “No

Payment Services 317

Payment Services Checkout Shipping Marketing 317

Retail TouchPoints

JULY 7, 2023

There have been a lot of stories about DTC brands hitting the skids, some even filing for bankruptcy, and I think a lot of that is driven by intense marketing costs and low ROI,” said Julian Reis, Founder and CEO of SuperOrdinary in an interview with Retail TouchPoints.

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Advertising Consumer Marketing Checkout 271

Inside Retail

JULY 11, 2023

Indeed, the now classic spread may have failed into obscurity as “Parwill” if not for a very clever advertising campaign in the second world war. As the Germans began sinking ships full of British supplies to Australia, Marmite disappeared from the shelves. As a result, there was a gap in the market for a yeast spread.

Advertising 189

Advertising Shipping Supermarket Marketing 189

Inside Retail

APRIL 23, 2023

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. Firstly, it reduces the decision-making around how much to bid.

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