Retail TouchPoints

JULY 7, 2021

Omnichannel payment intelligence solution Commerce Signals has launched a transaction-based segmentation library to help digital advertisers reach high-value audiences. The goal for the platform is creating more efficient media buys and greater incremental revenues for advertisers.

Retail Marketing 264

Retail Marketing Advertising Marketing Consumer 264

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. Cutting-edge content, influencer campaigns and even online advertising are popular ways to catch the eye.

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Inside Retail

MARCH 9, 2025

The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing both from the consumers and the businesss perspective and which ones are just noise, will be critical to achieving growth in the year ahead. Here are three common themes that came to the fore.

Marketing 130

Marketing Advertising Outdoor Returns 130

Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. AI, Algorithms, and New Risks Google’s AI-based Performance Max (PMax) campaigns are capable of increasing marketing efficiency, but there are flaws with the AI that threat actors can exploit.

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Advertising Marketing Finance Consumer 325

Inside Retail

MAY 8, 2022

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. What is Marketing Mix Modelling anyway?

Advertising 264

Advertising Beauty and Health Marketing Consumer 264

Retail TouchPoints

OCTOBER 10, 2022

Retail and etail spend massively on measurable digital advertising. of retail sales happen during Q4. Additionally, retailers typically devote 25% of their annual budgets to media during the four-day shopping period from Black Friday to Cyber Monday, according to a survey by performance advertising software Nanigans.

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Marketing Advertising Retail Marketing Consumer 298

Retail TouchPoints

MARCH 26, 2024

Retail brands need a compelling rationale to establish fair and just connections with customers through a privacy-centric approach for a successful zero-party data strategy. Elevating First-Party Data Amidst the Decline of Cookies Begin your retail advertising endeavors by embracing first-party data.

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Advertising Apparel Consumer Marketing 264

Retail TouchPoints

JULY 24, 2023

With so many unique approaches to connectivity, retailers often struggle with effectively reaching their customers. Yet despite the complexities, an effective personalized approach to marketing is critical to success. According to The Small Business Blog , emails are an effective marketing channel because most U.S.

Marketing 246

Marketing Retail Marketing Advertising Promotions 246

Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287

Marketing Marketing Spend Customer Retention Advertising 287

Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

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Marketing Fashion Retail Marketing Management 264

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Inside Retail

OCTOBER 13, 2021

Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they own, let alone recognise their true value. Retailers have an unprecedented opportunity to monetise their own assets. That’s the real big opportunity that we’re sitting on at the moment.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail Dive

JULY 21, 2021

Brands are looking beyond Facebook and Google — and sometimes resurfacing older channels — to advertise.

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Retail Marketing Marketing Advertising 143

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S.

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Marketing Consumer Advertising Retail Marketing 246

Retail TouchPoints

JULY 30, 2024

Retailers, marketers and agency folks: Think about that one new product innovation that, regardless of the blood, sweat and tears, somehow didn’t make it onto your resume. This scenario outlined above is a bit overdramatic (for effect), but hopefully it’s also relatable. Yep, we all have one.

Advertising 263

Advertising Consumer Shopping Accounting 263

Tokinomo

NOVEMBER 16, 2022

People have been shopping in-store for ages. Over time a lot has changed. From the assortment of products to the technique used to promote those products. Shoppers’ demands and needs also altered over the years.

Advertising 246

Advertising Promotions Shopping Retail Marketing 246

Retail TouchPoints

FEBRUARY 20, 2024

Retail marketers stand to gain much-needed support and time from AI in a sector fueled by creativity and innovation. At a time when innovation and quick decision-making are business imperatives, marketers need to make their AI investments count. Similarly, its recent advancements have brought forth new possibilities for brands.

Marketing 264

Marketing Advertising Management Consumer 264

Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. We’re seeing successful advertising tactics arise in many retail verticals for different reasons.

Beauty and Health 253

Beauty and Health Marketing Sporting Goods Advertising 253

Retail TouchPoints

MAY 3, 2022

While this creates new opportunities for retailers to explore their creative side, it also means companies need to develop a deeper understanding of what each platform offers and how it can best be utilized. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

Marketing 287

Marketing Consumer Advertising Social Commerce 287

Retail TouchPoints

DECEMBER 29, 2021

Quartile , which provides advertising optimization services to ecommerce marketplace sellers, has purchased performance marketing solution provider Sidecar. Quartile expects that the acquisition will double its amount of advertising spend under management to $2 billion in 2021. Financial terms of the deal were not disclosed.

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Advertising Accounting Marketing Retail Marketing 275

Retail TouchPoints

MAY 18, 2023

Meta has found that 85% of shoppers actively seek out promotions and other offers before making a purchase, and the new promotional ads format aims to make it easier to help them find deals while enabling retailers to complete more sales. The promotional ads test will launch for select advertisers in the U.S., UK, Canada and India.

Promotions 301

Promotions Consumer Advertising Marketing 301

Retail Focus

FEBRUARY 15, 2024

Capturing the attention of the student demographic is both a significant opportunity and a challenge for marketers in today’s retail landscape. Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation.

Retail Marketing 130

Retail Marketing Marketing Advertising Consumer 130

Retail TouchPoints

NOVEMBER 22, 2023

Here are four tips to consider when creating visual content for retail marketing strategies this holiday season and beyond, whether produced using cameras or generated by a commercially safe AI tool — and advice regarding when to use each. Consumers expect to see the real products and packaging.

Marketing 264

Marketing Consumer Advertising Retail Marketing 264

Retail TouchPoints

APRIL 2, 2024

So Beyoncé got me wondering: what challenges could poker analogies simplify in my own job as a marketer? For marketers and advertisers, especially those who work for retail brands, TV guarantees brand awareness. For TV advertising, awareness is table stakes. Full disclosure: I don’t really play poker. Absolutely.

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Advertising Marketing Returns Retail Marketing 269

Retail TouchPoints

APRIL 9, 2025

Retail markets move fast, especially now that many, if not all, major retailers are betting big on emphasizing ecommerce over physical locations. As part of this push, the once-reviled practice of data scraping and aggregation has become a pivotal tool for retailers. Even physical retailers benefit from data scraping.

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Outdoor Advertising Marketing Retail Marketing 147

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. How Newcomers Took Market Share Temu launched in the U.S.

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Advertising Fast Fashion Social Commerce Marketing 278

Retail TouchPoints

OCTOBER 21, 2020

But what does it take for marketers to move the dial on this market segment and drive them to purchase goods and services? The millennial/mobile phone connection is driving a tipping point when it comes to coupon marketing. Marketers can readily leverage a mobile coupon platform to drive sales and customer loyalty.

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Marketing Advertising Consumer Retail Marketing 213

Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

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Marketing Consumer Marketing Spend Planning 245

Retail Focus

NOVEMBER 21, 2024

For vape juice brands, staying competitive in the retail market requires a deep understanding of the latest trends influencing sales. Brands are now experimenting with innovative flavour combinations and seasonal releases to stand out in a competitive market.

Retail Trends 130

Retail Trends Target Market Consumer Advertising 130

Inside Retail

JANUARY 16, 2025

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

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Merchant Services Fashion Jewelry Social Commerce 130

365 Retail

JUNE 28, 2022

For the uninitiated, it’s helpful to explore the three different marketing channels and to outline the pros and cons that each can provide. . In real time, a marketer can drop channels or audiences that aren’t performing well, shift their budget to a narrower focus, and ultimately improve their ROI on advertising spend.

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Retail TouchPoints

JULY 15, 2022

It’s enough to make retailers without an RMN of their own scramble, particularly as companies like Amazon and Walmart report mind-boggling ad revenues — $2.1 billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re

Advertising 290

Advertising Marketing Spend Marketing Customer Experience 290

Retail TouchPoints

NOVEMBER 17, 2021

marketers report being very reliant on third-party cookies in digital advertising, the reality is here: cookies are going away. However, even amidst significant disruptions like data deprecation, advertising continues to perform well in today’s world, specifically in the luxury retail sector. While 80% of U.S.

Advertising 264

Advertising Marketing Consumer Returns 264

Inside Retail

MARCH 19, 2025

Personalisation at scale is top of mind for most brands, but Coca-Cola was one of the first to execute the marketing strategy, and well before the age of artificial intelligence (AI). CocaCola is best-in-class when it comes to creating marketing moments and creative campaigns that resonate. billion 8 oz beverages a day.

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Advertising Marketing Location Retail Marketing 130

Retail TouchPoints

OCTOBER 2, 2024

Every interaction between a consumer and a brand is part of the overall retail experience. This could be a billboard or advertisement on the street, the look and feel of a storefront design, or the physical and digital displays within a shop. Here are a few trends impacting retail experiences. Signage is everywhere.

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Kiosk Advertising Consumer Employee Engagement 278

Tokinomo

APRIL 17, 2024

It’s been 5 years since Tokinomo started to rethink retail. During this time, Tokinomo has emerged as a trailblazer in the retail marketing landscape, weaving innovation, technology, and sustainability into a tapestry that transforms in-store experiences. The iconic Tokinomo robotic arm, activated a staggering 555.6

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Advertising Retail Marketing Marketing 147

Retail Focus

MARCH 25, 2025

Furthermore, e-commerce relies on data to quickly modify pricing strategies in response to market conditions. During inflation, many discount retailers increase their market share, while others struggle. Retail Marketing Strategies During Inflationary Periods Marketing messages shift when inflation dominates economic news.

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