Retail TouchPoints

JANUARY 10, 2025

According to Elina Vilk, Chief Business Officer of Davids Bridal, the retailer has effectively 90% of the entire market of brides , she shared in an interview with Retail TouchPoints. Here’s how Davids plans to do it. In fact, I’m tapping into them to do a lot of the planning work for our apps.

Advertising 287

Advertising Planning Consumer Jewelry 287

Retail TouchPoints

MAY 9, 2024

Disney Advertising and Walmart ’s retail media division Walmart Connect are teaming up to bring retail media insights to Disney’s streaming TV platforms, including Hulu and Disney+ , for programmatic advertising campaigns and measurement. Approximately 145 million customers shop with us online and in stores weekly.

Advertising 279

Advertising Apparel Marketing Planning 279

Retail TouchPoints

NOVEMBER 21, 2024

If your team hasn’t considered the following three challenges, though, now is the time – before they become profit pitfalls and everyone from FP&A (financial planning and analysis) to operations is caught flat-footed. Advertising was already likely to be up 5.6% As with advertising, that means adjusting budgets on the fly.

Advertising 274

Advertising Finance Shipping Planning 274

Retail TouchPoints

MARCH 27, 2025

Best Buy Ads , the retail media network operated by the electronics retailer, has unveiled a new solution for social advertising partners. The RMN plans to expand to other platforms in the future. The relationship with Meta builds on Best Buys existing advertising partnerships, including those with CNET and Roku.

Advertising 147

Advertising Returns Planning Shopping 147

Retail TouchPoints

MAY 7, 2024

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook.

Advertising 276

Advertising Planning Accounting Promotions 276

Retail TouchPoints

DECEMBER 17, 2024

Engagement and wedding planning timelines are getting longer, according to Signet , with couples dating for 3.25 Its no longer just a 12 -month planning cycle people are diving into years of planning and consuming content that sparks ideas, often via video, which outperforms every other medium.

Advertising 246

Advertising Planning Finance Consumer 246

Retail TouchPoints

SEPTEMBER 13, 2023

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive.

Advertising 298

Advertising Marketing Planning Promotions 298

Retail TouchPoints

DECEMBER 18, 2024

The partnership also will help Bell Media diversify its advertising offerings. The company plans to scale shoppable content features across its extensive content library, including award shows, scripted dramas and unscripted programs, and offer advertisers bespoke brand partnership opportunities that span advertising touch points.

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Advertising Fashion Consumer Shopping 255

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. Cutting-edge content, influencer campaigns and even online advertising are popular ways to catch the eye.

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Retail TouchPoints

JUNE 13, 2024

The offering brings together a variety of connected TV (CTV) ad serving and measurement solutions, along with Albertsons Media Collective’s shopper data and insights, into a single platform from which advertisers can execute a wide range of CTV initiatives.

Advertising 263

Advertising Marketing Location Planning 263

Retail TouchPoints

NOVEMBER 10, 2022

The eBay Ads holiday report found that shoppers still plan to spend despite high inflation and the ongoing threat of a recession: more than two-thirds ( 71% ) of 2,000 U.S. online shoppers said they plan to spend the same or more than they did in years past. Taking an Agile Approach to Marketing and Advertising.

Advertising 264

Advertising Shipping Consumer Shopping 264

Retail TouchPoints

APRIL 2, 2024

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities.

Advertising 259

Advertising Planning Marketing Management 259

Retail TouchPoints

NOVEMBER 6, 2024

To date, nearly 100 Save A Lot stores have rolled out 400 digital screens, and RFMN plans to nearly double the number of Digital Window signs in stores by Q1 2025. This collaboration empowers local grocers to enhance their in-store advertising with real-time promotions and elevate engagement with customers and CPG partners.

Location 278

Location Grocer Promotions Advertising 278

Retail TouchPoints

JULY 25, 2024

Members who opt in will see display ads on the cart page that dynamically refresh after each new product scan, giving advertisers a new way to reach Sam’s Club members at the point of conversion and giving members new opportunities for product discovery. To learn more about retail media, check out our full guide here.

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Checkout Advertising Returns Shopping 264

Retail TouchPoints

NOVEMBER 4, 2024

But even now, with the platform’s existence more precarious than ever, it continues to expand its user base, cultural influence and status as a marketing and commerce powerhouse. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers? For more than two years the fate of TikTok in the U.S.

Advertising 298

Advertising Marketing Promotions Consumer 298

Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

Marketing 344

Marketing Advertising Social Commerce Planning 344

Retail TouchPoints

APRIL 9, 2024

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

Advertising 278

Advertising Consumer Fashion Customer Experience 278

Retail TouchPoints

JANUARY 11, 2023

Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of new capabilities through its PromoteIQ marketing platform, which the company acquired in 2019. Retail media spend is projected to reach more than $61 billion in the U.S.

Advertising 315

Advertising Planning ATS Marketing 315

Retail TouchPoints

JULY 21, 2023

The lottery is like a black box, leaving both players and advertisers in awe. For brands and advertisers in this space, the mystery is deeper. Players dream of that jackpot lifestyle while advertisers seek to comprehend the minds of those captivated by the various games that could get them there. What fuels their curiosity?

Advertising 245

Advertising Consumer Planning Promotions 245

Retail TouchPoints

SEPTEMBER 10, 2024

Health-focused online grocer Thrive Market plans to launch a retail media network powered by Instacart ’s Carrot Ads solution. Thrive Market will use Carrot Ads to help connect brands with its more than 1.5 million members through sponsored product and display ads on its own website and app.

Marketing 272

Marketing Advertising Grocer Consumer 272

Retail TouchPoints

JULY 7, 2022

A Metaverse Preparedness Action Plan. My recommendation is to get this plan done this year. According to a new article by CNBC , “Some experts say it may only take one or two killer apps for the metaverse to boost VR use from a mere 5% of teens to a big market.”. Craft your data plan. Have a measurement plan.

Planning 295

Planning Advertising Marketing Consumer 295

Retail TouchPoints

JANUARY 2, 2025

Retailers including Walmart are stretching the boundaries of retail media by providing access to non-endemic advertisers and additional in-store opportunities. billion Kroger-Albertsons tie-up as well as the November 2024 end of a planned Capri Holdings and Tapestry merger. Walgreens Agrees to $192.5M

Payment Services 278

Payment Services Checkout Wholesale Consumer 278

Inside Retail

MAY 13, 2024

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287

Marketing Marketing Spend Customer Retention Advertising 287

Retail TouchPoints

APRIL 24, 2025

Each new media network comes to the table with a ready-made slate of advertising customers in the form of the companies they already serve through their core business, but each is also challenged to make the case for what differentiates them from the growing commerce media crowd brands only have so many ad dollars to go around, after all.

Merchant Services 147

Merchant Services Advertising ATS Payment Services 147

Retail TouchPoints

NOVEMBER 5, 2021

After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. Focusing on an integrated digital marketing campaign can be the factor this year to a successful holiday season. What is an integrated digital marketing campaign?

Marketing 306

Marketing Advertising Consumer Shipping 306

Retail TouchPoints

JANUARY 14, 2025

As advertisers seek more advanced targeting capabilities and measurable results across multiple channels, success in 2025 and beyond will depend on thoughtful design that prioritizes flexibility and customization. This design-first mindset offers significant advantages for both retailers and advertisers.

Advertising 173

Advertising Marketing Planning ATS 173

Retail TouchPoints

AUGUST 12, 2021

This new generation of online surveys is starting to have a significant impact not only on ad testing but on the entire spectrum of product development and marketing research, from consumer behavior analysis to pricing and brand tracking. Rasto Ivanic is a Co-founder and CEO of GroupSolver ®, a market research tech company.

Advertising 317

Advertising Consumer Marketing Brand Management 317

Retail TouchPoints

APRIL 25, 2023

Through the Sam’s Club MAP Partners Club, brand advertisers can now easily connect with agencies and technologies to plan and execute their marketing campaigns. “We know that our advertisers often work with multiple partners for media planning and execution across multiple networks and ad tech providers.

Planning 263

Planning Advertising Management Marketing 263

Retail TouchPoints

NOVEMBER 21, 2022

Good product and stellar customer service are a big part of the recipe, but the secret sauce has been the brand’s social marketing strategy , according to Ben Yahalom, who joined the company from Meta in March 2022 as Chief Business Officer and was promoted to President in October. Step Three: Trust the Machine. Yahalom said.

Marketing 317

Marketing Advertising Wholesale Apparel 317

Retail TouchPoints

NOVEMBER 28, 2023

Macy’s has named Sharon Otterman as its new Chief Marketing Officer (CMO), effective Dec. Otterman, a 25- year marketing veteran who was most recently CMO at Caesars Entertainment , will report to Macy’s President and CEO-elect Tony Spring.

Marketing 259

Marketing Visual Merchandising Advertising Planning 259

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Reassessing Pay-Per-Click (PPC) advertising.

Marketing 261

Marketing Merchant Services Advertising Payment Services 261

Retail TouchPoints

MARCH 25, 2025

This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands. For Hy-Vee RedMedia advertisers, the Carrot Ads capabilities will be available later in 2025. More details below.)

Advertising 147

Advertising Fulfillment Grocer Finance 147

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 263

Marketing Advertising Customer Experience Planning 263

Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. And it’s never too early to start planning for Q4 2024. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump.

Marketing 278

Marketing Marketing Spend Advertising Management 278

Retail TouchPoints

JUNE 22, 2022

You can do everything right in your advertising plan — target the right users, deep-link to the ideal product pages and create great ads — and still see users clicking on your ads only to quickly leave your site. Improving Your UX to Boost Advertising ROI. But AI isn’t just reserved for certain companies.

Advertising 278

Advertising Returns Planning Consumer 278

Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

Marketing 264

Marketing Fashion Retail Marketing Management 264

Inside Retail

JANUARY 6, 2025

And some seven years on, much to the dismay of retailers, it is now starting to shake the tree and become a real force in the market , as Australian shoppers increasingly turn to alternatives to manage the cost-of-living crisis. billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63

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