Retail TouchPoints

SEPTEMBER 19, 2023

The Media and Sales Performance Dashboard is a self-service platform designed to consolidate insights on Sponsored Product Ads and Display campaigns, as well as sales performance, within a single interface. It is the latest in an ongoing stream of continuous innovations we’re providing to deliver faster, more actionable insights.

Advertising 263

Advertising Merchant Services Point of Sale Returns 263

Retail TouchPoints

JULY 28, 2023

Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok ’s new Shop feature, which allows brands to sell directly on the social media platform. The integration is an expansion of an ongoing partnership between WooCommerce and TikTok that also includes a number of advertising integrations.

Merchant Services 246

Merchant Services Shopping Advertising Planning 246

Retail TouchPoints

JANUARY 28, 2025

The whole process of planning, optimizing, activating and measuring all these retail media networks is very cumbersome, so that was another topic how do we make these workflows easier? You get into your functional teams finance and marketing or whatever and you talk about all the things you want to automate.

Merchant Services 214

Merchant Services Marketing Advertising Management 214

Retail TouchPoints

AUGUST 20, 2024

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Reassessing Pay-Per-Click (PPC) advertising.

Marketing 261

Marketing Merchant Services Advertising Payment Services 261

Retail TouchPoints

NOVEMBER 1, 2023

Just in the time for the holiday shopping season, Google is debuting new features to help merchants capture consumers’ attention in search results, including a small business “tag,” generative AI tools for product imagery and a more detailed business information module in search results. The tools will be available first to U.S.

Merchant Services 263

Merchant Services Shipping Advertising Shopping 263

Retail TouchPoints

MAY 23, 2023

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. This will of course be equally useful for merchants’ advertising campaigns.) Merchants in the U.S.

Merchant Services 299

Merchant Services Advertising Shopping Management 299

Retail TouchPoints

MARCH 19, 2024

Regardless of the measurement methodology, we are seeing a return for retail advertisers that’s 1.6X As a result, TikTok Shop merchants can promote products directly within the Shop Tab using an image from their product catalog. to 2X better than other media channels.”

Merchant Services 264

Merchant Services Advertising Shopping Promotions 264

Retail TouchPoints

JUNE 4, 2024

Last month, Google , Meta and TikTok all debuted more AI-based capabilities for their customers (that is, advertisers, creators and merchants). This latest update simply clarifies that newer services like Bard are also included. What content is being used to train these gen AI models (and where did it come from)?

Advertising 245

Advertising Merchant Services Social Commerce ATS 245

Retail TouchPoints

MAY 29, 2024

Businesses and organizations across virtually all markets and niches are exploring how artificial intelligence (AI) could benefit their operations. AI fuels imagination, leading to a flood of ideas of how to enhance customer experiences, automate tasks and gain an edge in the market.

Merchant Services 327

Merchant Services Kiosk Point of Sale Department Stores 327

Retail TouchPoints

JUNE 15, 2022

based online sellers” are reportedly participating in the beta test of Buy Direct, but a source told Business Insider that Microsoft hopes the service will drive $25 million in gross merchandising value (GMV) by fiscal 2023, which ends June 30, 2023. At the moment a “ couple hundred U.S.-based Bing’s goal might be similar.

Merchant Services 306

Merchant Services Shopping Payment Services Advertising 306

Retail TouchPoints

APRIL 27, 2023

with other markets to potentially follow depending on the results. Beginning on June 5, 2023, onboarding of any new Shops in the U.S. On August 10, 2023, this restriction will be extended to newly onboarded shops from all other platform partners. In all other markets, Shops that do not enable checkout will no longer be allowed.

Merchant Services 306

Merchant Services Shopping Checkout Social Commerce 306

Retail TouchPoints

SEPTEMBER 12, 2023

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.”

Merchant Services 278

Merchant Services Payment Services Shopping Checkout 278

Retail TouchPoints

JANUARY 12, 2021

They provide the venue that connects merchants with customers and offer services and experiences that a single retailer cannot. While retailers can target and engage with customers online, it’s been a long-time struggle for merchants to convert foot traffic into intelligent data. Post-COVID: Shopping = Buying + Experience.

Shopping 288

Shopping Merchant Services Advertising Customer Experience 288

Inside Retail

MAY 17, 2022

The industry’s latest move: accepting cryptocurrency as a form of payment. The crypto market has recently fallen into a steep dive, however, and strict regulations across countries and potential security issues may pose a risk to its growth in coming years. Beyond payment. So, why are retailers betting on crypto now?

Merchant Services 243

Merchant Services Payment Services Advertising Returns 243

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Commerce 320

Social Commerce Beauty and Health Advertising Merchant Services 320

Retail TouchPoints

AUGUST 13, 2021

With more than 10 years of experience in digital marketing, ecommerce strategy and digital transformation, she has helped architect omnichannel strategies for hundreds of brands and retailers, including Michael Kors, Joann Fabrics , Converse and Billabong Brands. There’s also a nice take-rate model, the way that Amazon has built.

Merchant Services 299

Merchant Services Payment Services Fulfillment Advertising 299

Retail TouchPoints

DECEMBER 16, 2022

For 11 years he worked at Google , the last three as the tech giant’s Chief Evangelist, where he helped the largest brands in the world hone their digital marketing strategies. Darveau-Garneau: It was a really fun role, but about two years ago, the conversation started shifting away from digital advertising. It’s an emergency.

Merchant Services 321

Merchant Services Advertising Customer Experience Shipping 321

Retail TouchPoints

OCTOBER 21, 2021

We’re indifferent on where the shopping journey ends, where that transaction takes place ,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. “It The result is a much lower barrier of entry for merchants looking to capitalize on Google’s massive reach.

Merchant Services 299

Merchant Services Advertising Shopping Drop-Shipping 299

Retail TouchPoints

MARCH 11, 2022

Twitter Lets Merchants Create In-App ‘Shops’. Twitter is testing a new free feature called “Shops” that allows merchants to showcase up to 50 products on their own in-app shop. The offering expands on Twitter’s existing Shop Module , which lets merchants display up to five products directly on their profile. “We

Social Commerce 305

Social Commerce Merchant Services Advertising Shopping 305

Retail TouchPoints

APRIL 8, 2022

Some of the latest include a price optimization tool for online sellers, AR try-on for beauty products and advanced data insights for merchants. But there is one big difference between Google and the leading online marketplaces— Google offers all this to merchants for free. Bottom line: more traffic = better results for advertisers.

Merchant Services 279

Merchant Services Shopping Advertising Shipping 279

Inside Retail

JANUARY 16, 2025

Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.

Merchant Services 130

Merchant Services Fashion Jewelry Social Commerce 130

Retail TouchPoints

JULY 30, 2020

However, what was interesting is the amount of money that’s going to be spent on things like subscriptions for educational services. As in previous years, mass merchants are poised to take the largest share of back-to-school and back-to-college sales, according to the Deloitte surveys.

Merchant Services 316

Merchant Services Advertising Apparel Consumer 316

Retail TouchPoints

MAY 28, 2024

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML), which followed an equally expansive set of updates from the Google I/O conference for developers the previous week. New AI Overviews results page.

Merchant Services 264

Merchant Services Advertising Consumer Marketing 264

Retail TouchPoints

JULY 18, 2022

But — and this is important — while we’re looking around for the next big thing, that tech enjoys slow but steady market adoption. But audio isn’t going to stay at the office, when there’s a $20 trillion consumer market that’s perpetually game for new things. In 2020, the global podcasting market was valued at $11.46

Merchant Services 306

Merchant Services Customer Experience Advertising Consumer 306

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 278

Merchant Services Finance Advertising Marketing 278

Retail TouchPoints

OCTOBER 7, 2022

Like many other publications, The Indy (as it’s known by readers) has been working with brands and retailers for years through affiliate marketing relationships, primarily on its reviews section IndyBest. Social Commerce Meets Affiliate Marketing. Then the merchant takes over for fulfillment, logistics and so on.”.

Merchant Services 278

Merchant Services Checkout ATS Fulfillment 278

Retail TouchPoints

AUGUST 7, 2023

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Retail TouchPoints

OCTOBER 4, 2023

The UK’s largest independent builder’s merchant, MKM Building Supplies , recognized that the building supplies industry was changing, with 45% of its current customer base set to retire within the next five years. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising.

Merchant Services 264

Merchant Services Social Commerce Checkout Payment Services 264

Retail TouchPoints

JUNE 17, 2022

Pinners) are auto enthusiasts and 18 million Pinners have at one time or another been in the market for a new vehicle. Catalogs allows merchants of all kinds to upload their active inventory directly to Pinterest and turn those ecommerce listings into dynamic Product Pins, making them more shoppable. Not only that, but Healey Bros.

Merchant Services 299

Merchant Services Social Commerce Advertising Payment Services 299

Retail TouchPoints

SEPTEMBER 9, 2024

Same goes for the services Alibaba is building to stay competitive: financing solutions, fulfillment services, AI tools to make the process of using the platform easier, localized warehousing to speed up delivery. Sounds familiar, right? That’s because Amazon, and now Walmart, have all done the same.

Finance 264

Finance Merchant Services Payment Services Fulfillment 264

Retail TouchPoints

OCTOBER 27, 2023

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. This shift will make Prime Video “the largest premium ad-supported service, reaching an estimated 115 million viewers in the U.S. What TV Advertising Could Mean to the Amazon Business As UnBoxed closed out on Thursday, Oct.

Advertising 278

Advertising Merchant Services Outdoor Accounting 278

Retail TouchPoints

AUGUST 5, 2022

Online fraud cost digital commerce merchants $27 billion in 2021 , so it’s no surprise that retailers have redoubled their focus on eliminating these threats. Media articles abound about the skyrocketing marketing dollars required to woo new consumers. And some 40% of declined shoppers will never try that site again.

Merchant Services 288

Merchant Services Returns Shipping Payment Services 288

Retail TouchPoints

MAY 16, 2023

These walled gardens don’t necessarily carry the baggage of the big original ones, and even when they do, it’s a net positive to the broader marketing ecosystem. If well built, they provide advertisers with a channel to engage with consumers for both near-term return on ad spend (a.k.a. but all commerce marketplaces.

Advertising 305

Advertising Merchant Services Apparel Marketing 305

Retail TouchPoints

MAY 8, 2024

One of the biggest reasons, according to data from Contentsquare , is that while merchants are investing in paid advertising to drive more traffic to their sites, their experiences are riddled with experience gaps that ultimately create frustration for shoppers. RTP: What about owned channels?

Merchant Services 277

Merchant Services Advertising Customer Experience Marketing 277

Retail TouchPoints

OCTOBER 4, 2021

Flexible Payments Will Gain Further Ground. Flexible payments are continuing to gain steam, particularly among younger generations. A survey by Klarna found that 75% of Gen Z, 76% of millennials and 60% of Gen X are looking for more flexible payment options. Big Box Stores Will Take Market Share From Amazon.

Merchant Services 321

Merchant Services Payment Services Fulfillment Promotions 321

Retail TouchPoints

OCTOBER 3, 2024

to imagine, the Walmart name doesn’t carry the same level of name recognition in all global markets, not to mention that in many international regions Walmart operates under other banners. As part of the rebrand, the solution also will do away with the Walmart genus to go simply by Scintilla, although it is still wholly a Walmart product.

Merchant Services 278

Merchant Services Advertising Apparel Consumer 278

Retail TouchPoints

NOVEMBER 11, 2021

On the same day, Devora Rogers of market research consultancy Alter Agents shares results from the firm’s new study, including the depths of shopper “promiscuity” as customer loyalty fades and consumers constantly examine new options. Another layer of the marketplace conversation is new media and advertising offerings.

Merchant Services 342

Merchant Services Payment Services Consumer Beauty and Health 342