Remove Advertising Remove Marketing Remove Merchant Services
article thumbnail

PayPal Lays Out Plans for New Commerce-Based Advertising Business

Retail TouchPoints

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement.

article thumbnail

Grubhub Joins the Commerce Media Club

Retail TouchPoints

Food delivery platform Grubhub is expanding its advertising capabilities to create a full-fledged commerce media network in partnership with Koddi. We’re excited to expand the services we provide our partners to include greater advertising capabilities.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Roku Debuts Self-Service Ad Manager, Enables Shopify-Powered Checkouts

Retail TouchPoints

Streaming TV platform Roku has introduced Roku Ads Manager, a self-service solution for purchasing CTV advertising. The new solution enables Shopify merchants to launch shoppable ads that allow consumers to check out onscreen using their Roku remote.

article thumbnail

How Retailers can Reallocate and Optimize Marketing Budgets in an Uncertain Economy

Retail TouchPoints

These factors have made it challenging for retailers to plan and execute effective marketing strategies. As a result, many retailers are adopting a more conservative approach to their marketing spend, focusing on efficiency and return on investment (ROI). Reassessing Pay-Per-Click (PPC) advertising.

Marketing 211
article thumbnail

WooCommerce Merchants to Beta Test TikTok Shop in the U.S.

Retail TouchPoints

Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok ’s new Shop feature, which allows brands to sell directly on the social media platform. The integration is an expansion of an ongoing partnership between WooCommerce and TikTok that also includes a number of advertising integrations.

article thumbnail

Sam’s Club Adds More Robust Performance Dashboard for RMN Advertisers

Retail TouchPoints

The Media and Sales Performance Dashboard is a self-service platform designed to consolidate insights on Sponsored Product Ads and Display campaigns, as well as sales performance, within a single interface. It is the latest in an ongoing stream of continuous innovations we’re providing to deliver faster, more actionable insights.

article thumbnail

Choosing an Alternative to Worldpay for Payment Processing

Rain Pros

Worldpay has captured a considerable percentage of market share, attaining the status of top acquirer with acceptance in 146 countries, spanning 135 currencies in more than 220 markets. Worldpay processes more than 130 million transactions on a daily basis, supporting in excess of one million merchants across the globe.