Retail TouchPoints

JANUARY 31, 2025

Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. As a result, they are collaborating with different teams and functions, especially operations ( 72% ), marketing ( 65% ) and IT ( 57% ).

Visual Merchandising 299

Visual Merchandising Advertising Beauty and Health Marketing 299

Retail TouchPoints

MAY 6, 2025

Since Google introduced the Privacy Sandbox initiative in 2019, the digital marketing landscape has undergone a significant transformation. The Privacy Sandbox was designed to balance user privacy with the future of digital marketing. For marketers, this means adapting to a new, more balanced approach to reaching audiences.

Marketing 165

Marketing Advertising Planning Management 165

Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. However, the increased use of artificial intelligence (AI) in advertising could have a negative effect.

Advertising 237

Advertising Marketing Consumer Returns 237

Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. digital advertising spend in 2024, according to eMarketer. In fact, it will make up the vast majority — over 91% — of the current U.S.

Advertising 278

Advertising Marketing Accounting Consumer 278

Retail TouchPoints

OCTOBER 24, 2024

Now, brand and advertising partners — even those not sold by Ulta Beauty — will be able to deliver relevant offers and messages to customers at the bottom of the marketing funnel. Key non-endemic advertising partners include DoorDash , Hulu and PayPal.

Beauty and Health 278

Beauty and Health Advertising Marketing ATS 278

Retail TouchPoints

JANUARY 6, 2025

Instacart is scaling the reach of its retail media technology, Carrot Ads , to give advertisers access to the multibillion-dollar foodservice industry through a new partnership with the B2B ecommerce ordering platform Cut+Dry. Meanwhile, foodservice distributors have been left out of the rapidly growing digital advertising space.

Advertising 277

Advertising Point of Sale Marketing Management 277

Retail TouchPoints

MAY 30, 2024

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement. I’m thrilled to have Mark join our team and lead this important work.”

Advertising 278

Advertising Merchant Services Payment Services Planning 278

Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. Economies thrive on competition, and right now our industry needs more challengers.

Advertising 290

Advertising Marketing Shopping Returns 290

Retail TouchPoints

MARCH 13, 2025

AD Retail Media , the retail media arm of East Coast grocery retail group Ahold Delhaize USA , is enhancing the way shoppers engage with products at the point of purchase through a range of new in-store advertising solutions. Ahold retail banners include Food Lion, Hannaford, Giant Food, The Giant Company and Stop & Shop.

Advertising 147

Advertising Kiosk Promotions Customer Experience 147

Retail TouchPoints

MARCH 27, 2025

Best Buy Ads , the retail media network operated by the electronics retailer, has unveiled a new solution for social advertising partners. Advertisers can access SKU-level insights through the Social+ interface, allowing them to improve campaign results through Metas Product Level Reporting Beta capabilities.

Advertising 147

Advertising Returns Planning Shopping 147

Inside Retail

MARCH 13, 2025

IR : What role does user-generated content play in your advertising strategy, and how is the community incentivised to create and share it? The post How LSKD leverages its community as a powerful marketing tool appeared first on Inside Retail Australia. This story is from our 2025 Australian Retail Outlook.

Marketing 211

Marketing Advertising Promotions Location 211

Retail TouchPoints

MAY 9, 2024

Disney Advertising and Walmart ’s retail media division Walmart Connect are teaming up to bring retail media insights to Disney’s streaming TV platforms, including Hulu and Disney+ , for programmatic advertising campaigns and measurement. Approximately 145 million customers shop with us online and in stores weekly.

Advertising 279

Advertising Apparel Marketing Planning 279

Retail TouchPoints

JULY 11, 2024

Ebay is working to better support its sellers with a revamped advertising experience as well as a new Business Cash Advance offering that gives sellers quick access to revenue-based loans. New Ebay Advertising Experience Leverages AI to Help Sellers Boost Sales The new Ebay advertising hub.

Advertising 277

Advertising Payment Services Finance Promotions 277

Retail TouchPoints

OCTOBER 29, 2024

Ringing in a Changing Digital Landscape D2C brands have historically relied heavily on search and social media, which have devoured a significant chunk of their marketing budgets. Nearly 70% of marketing spend has gone to these channels. Search engine marketing Search is still a critical tool driving traffic to online stores.

Advertising 290

Advertising Consumer Accounting Marketing 290

Retail TouchPoints

FEBRUARY 28, 2024

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).

Advertising 319

Advertising Promotions Consumer Marketing 319

Inside Retail

APRIL 14, 2025

According to a report by iResearch, the market size of micro-dramas in China last year reached US$6.85 The offbeat premise was a viral hit and a rare example of the F&B and home renovation sectors taking a narrative-forward marketing approach. In China alone, these ultra-short episodic series have become a cultural juggernaut.

Retail Marketing 189

Retail Marketing Marketing Department Stores Advertising 189

Retail TouchPoints

MARCH 5, 2025

While marketers can breathe easy now, the industry still has every reason to limit their reliance on third-party cookies and prioritize efforts to adapt to new ways of tracking and measuring user behavior. After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies after all.

Advertising 238

Advertising Marketing Consumer ATS 238

Retail TouchPoints

OCTOBER 14, 2024

(From left to right) Palmar Haasch of Business Insider moderates a session with Webtoon Entertainment’s Alessandra Ferreri, Chris Mathieu and Megan Weales at Advertising Week NY. Connecting with Gen Z in an authentic way starts with our creators,” he said.

Advertising 278

Advertising Consumer Marketing Management 278

Retail TouchPoints

JANUARY 21, 2025

Weve been hard at work for the past year with the team at SMG to build this entirely unique retail media offering tailored to the needs of our supplier brands, and we are thrilled to bring it to market in partnership with them. We have a unique position in the market versus other retailers.

Planning 299

Planning Advertising Location Marketing 299

Retail TouchPoints

JUNE 13, 2024

The offering brings together a variety of connected TV (CTV) ad serving and measurement solutions, along with Albertsons Media Collective’s shopper data and insights, into a single platform from which advertisers can execute a wide range of CTV initiatives.

Advertising 263

Advertising Marketing Location Planning 263

Retail TouchPoints

JUNE 12, 2024

Streaming TV platform Roku has launched a new service called Roku Exchange to connect streaming TV ad inventory with advertiser demand. By combining Roku’s TV advertising supply with identity data and AI-driven optimization capabilities, the process of buying Roku Media and TV streaming ad placements will be accessible to more buyers.

Advertising 278

Advertising Management ATS Marketing 278

Retail TouchPoints

NOVEMBER 21, 2024

Building Flexibility in Forecasting for Variable Advertising Costs TV advertising is still the most common form of advertising in the U.S., Advertising was already likely to be up 5.6% this year (excluding political advertising) to $360 billion – and those high prices could spell disaster. The list continues.

Advertising 274

Advertising Finance Shipping Planning 274

Inside Retail

NOVEMBER 27, 2024

Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors.

Marketing 130

Marketing Fast Fashion Advertising Marketing Spend 130

Retail TouchPoints

OCTOBER 11, 2024

We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.

Advertising 295

Advertising Drop-Shipping Checkout Supermarket 295

Retail TouchPoints

MAY 7, 2024

Meta has introduced a series of new generative AI tools to help advertisers automate and scale the “diversification of their creative,” which company executives said is key to seeing success from advertising campaigns on its platforms, including Instagram and Facebook.

Advertising 276

Advertising Planning Accounting Promotions 276

Retail TouchPoints

JULY 25, 2024

Members who opt in will see display ads on the cart page that dynamically refresh after each new product scan, giving advertisers a new way to reach Sam’s Club members at the point of conversion and giving members new opportunities for product discovery. To learn more about retail media, check out our full guide here.

Checkout 264

Checkout Advertising Returns Shopping 264

Retail TouchPoints

APRIL 9, 2024

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

Advertising 278

Advertising Consumer Fashion Customer Experience 278

Retail TouchPoints

AUGUST 15, 2024

With gains in total revenue, ecommerce sales, membership rolls and the Walmart Connect advertising business, the retailer has raised its guidance for Q3 and full-year outlook. Walmart’s retail media network Walmart Connect also posted massive gains with advertising sales growing 30% in the U.S., billion for the quarter reflects a 4.8%

Advertising 264

Advertising Consumer Marketing 264

Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. AI, Algorithms, and New Risks Google’s AI-based Performance Max (PMax) campaigns are capable of increasing marketing efficiency, but there are flaws with the AI that threat actors can exploit.

Advertising 325

Advertising Marketing Finance Consumer 325

Inside Retail

NOVEMBER 26, 2024

Among all its markets, Malaysia had the highest sales growth of 8.2 In October, the Federal Court ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. per cent, followed by the UK at 7.6 Slovenia and Croatia rose 4.4 per cent, respectively.

Finance 264

Finance Advertising Marketing ATS 264

Retail TouchPoints

DECEMBER 18, 2024

The partnership also will help Bell Media diversify its advertising offerings. The company plans to scale shoppable content features across its extensive content library, including award shows, scripted dramas and unscripted programs, and offer advertisers bespoke brand partnership opportunities that span advertising touch points.

Advertising 255

Advertising Fashion Consumer Shopping 255

Retail TouchPoints

MAY 5, 2025

Advertisers need to rethink the entire marketing funnel. Personalization isnt as Much Work as You Think In today’s market, digital platforms offer more than just a place to shop they provide unprecedented opportunities for exploration. This isnt as hard as it sounds. The future of retail is being rewritten every day.

Consumer 147

Consumer Advertising Marketing Promotions 147

Retail TouchPoints

OCTOBER 18, 2024

Beauty , which has made a name for itself not just with its accessible beauty products but also its savvy marketing , decided that Super Bowl LVII was the moment for a big play. turned to one of advertising’s most powerful new channels — connected TV (CTV). million female viewers who made up 47.5% of the total audience.

Advertising 278

Advertising Marketing Management ATS 278

Inside Retail

MARCH 9, 2025

The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing both from the consumers and the businesss perspective and which ones are just noise, will be critical to achieving growth in the year ahead. Here are three common themes that came to the fore.

Marketing 130

Marketing Advertising Outdoor Returns 130

Retail TouchPoints

JANUARY 10, 2025

According to Elina Vilk, Chief Business Officer of Davids Bridal, the retailer has effectively 90% of the entire market of brides , she shared in an interview with Retail TouchPoints. And it’s first party; [advertisers arent] rebuying this audience from a Meta, they’re coming directly to us. Davids Bridal.

Advertising 287

Advertising Planning Consumer Jewelry 287

Retail TouchPoints

SEPTEMBER 10, 2024

Health-focused online grocer Thrive Market plans to launch a retail media network powered by Instacart ’s Carrot Ads solution. Thrive Market will use Carrot Ads to help connect brands with its more than 1.5 million members through sponsored product and display ads on its own website and app.

Marketing 272

Marketing Advertising Grocer Consumer 272